Let’s Talk About Clean Beauty

Clean beauty is about being mindful in our decisions with awareness and transparency at it’s core. Daring to ask how makeup is made, and being conscious about choosing safe, effective ingredients that work. Because we love clean makeup that is created with care on the inside and out, and shouldn’t have to compromise on performance, or luxury. Clean beauty is about falling in love with makeup all over again, and feeling empowered by a sense of choice.

LEARN ABOUT OUR PURPOSE
Custom Color

Custom Color

Buildable and blendable pigment for an added wash of matte color to your lip and cheek.

Color Haze >
Our Best Seller

Our Best Seller

Buildable, 99% natural and flake-free clean makeup. This formula lifts, lengthens and curls lashes for a fresh, voluminous look.

Limitless Lash Mascara >
Looks Like Skin

Looks Like Skin

A complexion perfecting, serum-infused foundation that is equal parts skincare and color correction.

True Skin Serum Foundation >
A Cult Classic

A Cult Classic

With color that nourishes and builds on each swipe, it’s no coincidence the initials are TLC.

Tinted Lip Conditioner >