The Art of the Eye

Makeup is a medium. Curate your signature eye look with art-inspired tools designed for experimentation, expression, and ease.

Rich, waterproof eyeshadow that blends easily + lasts up to 12 hours.

Sweatproof eyeliner that's safe for sensitive eyes with up to 24-hour wear.

Award-winning mascara that lengthens, lifts, and separates—and is safe for sensitive eyes.

Need a little creative direction? Use your eye color as inspiration for your curated look.

Minimalism meets monochromatic tones.

Step 1

Swipe Eye Stylus in a neutral shade across the entire lid + blend with fingertips.

Suggested shades: Bisque, Nectar, Flax, Faun, Relic, Noble

Step 2

Tightline with a deeper neutral Thru Line shade. Use the angled end of the Angled Line + Smudge Brush to create a precise wing.

Suggested shades: Ink, Serif, Gesture

Step 3

Add one coat of Limitless Lash Mascara for subtle definition.

Suggested shades: Before Dawn or After Midnight

Create a bold shade combination based on your eye color or mood.

Step 1

Swipe a bold shade of Eye Stylus across the entire lid as a base color. Blend out the edges using the Blending Brush or your fingertips.

Suggested shades: Filigree, Nymph, Divine, Vignette, Patina

Step 2

Glide Thru Line along the upper lash line to anchor the base color. For extra dimension, bring the liner along the lower lash line as well.

Suggested shades: Ink, Serif, Dash, Graphite

Step 3

Finish with two coats of Limitless Lash Mascara to frame the eyes.

Suggested shade: After Midnight

A contemporary artistic take on the classic smoky eye.

Step 1

Apply Eye Stylus in a deep shade starting at the lash line, blending up into the crease.

Suggested shades: Regal, Oscuro, Brocade, Relic

Step 2

Swipe Thru Line along the upper and lower lash lines + waterlines, then use the smudger end of the Angled Line + Smudge Brush to soften the edges.

Suggested shades: Ink, Serif

Step 3

Finish with multiple coats of Limitless Lash Mascara for maximum drama.

Suggested shades: After Midnight

From music to makeup—three artists share the thru lines that connect their beauty rituals with their artist practices.

Painter | New York City, NY

Native New Yorker Rory Gevis has been an artist her whole life. “The light, the architecture, the shapes. Everything inspires me,” she says, “I can’t imagine a day going by, even if I’m not in the studio, and not doing something artistically.”

That includes her daily makeup ritual. “Using Thru Line is just another form of what I would normally do in my art… I create lines that become stories… and it’s never perfect—there’s always that mistake that makes it more special.” In life, as in art, Rory believes there are no rules. “Beauty changes,” she says, “It’s the mood, it’s a story that you’re telling yourself every day.”

Rory is wearing: Thru Line Waterproof Eyeliner in Serif + Graphite, Limitless Lash Mascara in After Midnight