Eye Stylus Shadow Stick
Waterproof. Up To 12-Hour Wear.
Thru Line Waterproof Eyeliner
Up to 24-hour color. Safe for sensitive eyes.
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The art of the eye—made easy. Curate your everyday look with The Art of the Eye Trio—a customizable edit of rich long-wear eyeshadow, eyeliner, and mascara.
Paint
Prime your canvas with an all-over wash of Renaissance-inspired shadow. Choose your favorite matte or shimmer shade of Eye Stylus Shadow Stick for rich, waterproof pigment that blends easily and lasts up to 12 hours. With a versatile slanted tip, it’s easy to be playful or precise—use the flat side for a wash of all-over color, or the edge to line, define, and brighten.
Sketch
Line and define lids with Thru Line Waterproof Eyeliner, a long-wear formula that’s safe for sensitive eyes and the waterline. Thru Line is waterproof, sweatproof, and glides on smoothly without dragging, skipping, or tugging. The rich, saturated color blends effortlessly for diffused definition, then sets for up to 24-hour wear. Choose your favorite among 10 art-inspired shades, from nuanced neutrals to dimensional jewel tones.
Frame
Frame your work of art with long, lifted lashes. Choose between soft black or rich chocolate brown Limitless Lash Mascara. The award-winning formula lengthens, lifts, and separates lashes without clumping—plus is safe for sensitive eyes and contact lens wearers.
- Glide the flat side of Eye Stylus Shadow Stick over lids. For definition, use the slanted tip along the upper lash line. For a brightening boost, use the slanted tip on the inner corners.
- Glide Thru Line along the lash line or waterline. Use the smudger side of the Angled Line + Smudge Brush for a soft, diffused effect, or the angled side of the brush to pull color out into a soft wing. Work on one eye at a time—the formula sets quickly.
- Glide the shorter side of the Limitless Lash wand through lashes to lift and define, then use the longer, comb-like side to lengthen and separate. At the end of the day, simply remove with warm water or your favorite cleanser.
Thoughtfully Fomulated
- safe for sensitive eyes
- ophthalmologist-tested
- cruelty-free
The Art of the Eye
Pair Thru Line with Eye Stylus and Limitless Lash for an artful look.
Paint
Prime your canvas with an all-over wash of Eye Stylus Shadow Stick.
Sketch
Line and define lids with a swipe of Thru Line Waterproof Eyeliner.
Frame
Frame your work of art with lengthening, lifting Limitless Lash Mascara.
- WhitVerified ReviewerReviewingThru Line Waterproof EyelinerI do not recommend this productSkin Type SensitiveSkin Tone OliveUndertone OliveEye Color HazelAge Range 45-54Reviewed by An ILIA customerReviewed By An ILIA customerRated 1 out of 5 stars10/11/26Old product better
I cannot stand by this change. Bring back the twist eyeliner in dusk. This is a massive disappointment.
Was this helpful? - StaciReviewingLimitless Lash MascaraI recommend this productRated 5 out of 5 stars10/10/265 Stars
I love this mascara as I have naturally long lashes and just need a little definition…. I use this for my every day- for nights out, I go more dramatic. This one is goof proof and no gloop!
Was this helpful? - DeborahReviewingThru Line Waterproof EyelinerI recommend this productRated 5 out of 5 stars10/10/265 Stars
I love the waterproof!!!
Was this helpful? - Natalie C.Verified BuyerReviewingThru Line Waterproof EyelinerI recommend this productSkin Type CombinationSkin Tone NeutralUndertone OliveEye Color BrownAge Range 55-64Reviewed by An ILIA customerReviewed By An ILIA customerRated 5 out of 5 stars10/10/26Best staying power
Such a lovely eyeliner. Really good dark brown colour and stays put in the waterline all day.
Incentivized reviewThis review was received as part of a promotion or in exchange for an incentive. The incentive was offered to both positive and negative reviews.Was this helpful? - Rachelle T.Verified BuyerReviewingThru Line Waterproof EyelinerI do not recommend this productSkin Type CombinationSkin Tone WarmUndertone OliveEye Color HazelAge Range 35-44Reviewed by An ILIA customerReviewed By An ILIA customerThru Line Waterproof Eyeliner InkRated 2 out of 5 stars10/10/26So so on the waterline, no anywhere else
I was so stoked to try a long wear clean eyeliner but this did not live up to my expectations.
I am an ardent ilia fan and I could not believe how disappointed I was. I struggled to get a clean cat eye with the pencil. It pulls, it skips and the colour must be built up. I used just the pencil and then when that didn’t work an angled brush to try to smooth it all out. Then once I wasn’t embarrassed to go out, I had an 8 out air con window and when I looked in the mirror I scared myself. My eyeliner migrated everywhere!
Do yourself a favour - if you want less than 4 hours of performance on a lid, this is your liner. Otherwise, it may not be clean, but it lasts 14+ hours and washes off with a little oil - Bobbi Brown’s ink pots.
Incentivized reviewThis review was received as part of a promotion or in exchange for an incentive. The incentive was offered to both positive and negative reviews.Was this helpful?