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The Viral Minis

€30,22 EUR (€54,95 value)

11,695 Reviews
The Viral Minis
The Viral Minis
The Viral Minis
The Viral Minis
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€30,22

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Everything’s better as a mini—including our bestsellers. Meet The Viral Minis, featuring a small trio of fan-favorite eye + skincare formulas.

Start with the Base Face Milk for a lightweight boost of moisture on its own, or as the perfect prep step for makeup.

Add a wash of shimmery color to lids with Eye Stylus Shadow Stick in peachy pink Beam. The rich, waterproof pigment blends easily and lasts up to 12 hours. Cover with color, line + define, or highlight with the versatile formula.

Finish with a few swipes of Limitless Lash Mascara in After Midnight—a classic, soft black. The cult classic formula lengthens, lifts, and separates lashes without clumping—then resists flaking and smudging for up to 12 hours. Plus, Limitless Lash is ophthalmologist-tested, and safe for sensitive eyes and contact lens wearers.

Try a bit of our best with three award-winning minis.

  • Give Face Milk 2-3 shakes into the palm of your hand. Rub your palms together and gently press into skin on face and neck.
  • For a wash of pigment, glide the flat side of Eye Stylus Shadow Stick over lids. For definition, use the slanted tip along the upper lash line. For a brightening boost, use the slanted tip on the inner corners.
  • Glide the shorter side of the Limitless Lash wand through lashes to lift and define, then use the longer, comb-like side to lengthen and separate. At the end of the day, simply remove with warm water or your favorite cleanser.
The Viral Minis

The Viral Minis

4.6
Rated 4.6 out of 5 stars
Based on 11,695 reviews
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11,695 reviews
  • Grace A.
    Verified Buyer
    Reviewing
    Eye Stylus Shadow Stick
    I recommend this product
    Skin Type Oily
    Skin Tone Neutral
    Undertone Neutral
    Eye Color Brown
    Age Range 25-34
    Reviewed by An ILIA customer
    Rated 5 out of 5 stars
    10/21/26
    Purple is so fun!

    I got the shade nymph and it’s stunning. It’s light and airy but bold at the same time. A beautiful mauvey lilac purple shade

    Was this helpful?
  • Grace A.
    Verified Buyer
    Reviewing
    Limitless Lash Mascara
    I recommend this product
    Skin Type Oily
    Skin Tone Neutral
    Undertone Neutral
    Eye Color Brown
    Age Range 25-34
    Reviewed by An ILIA customer
    Rated 5 out of 5 stars
    10/21/26
    Go to

    Been using this for years and love the lift without clumsiness! Washes away with just water which is awesome.

    Was this helpful?
  • Sue C.
    Verified Buyer
    Reviewing
    Limitless Lash Mascara
    I recommend this product
    Skin Type Normal
    Skin Tone Neutral
    Undertone Cool
    Eye Color Green
    Age Range 65+
    Reviewed by An ILIA customer
    Rated 5 out of 5 stars
    10/20/26
    the best!

    Hard to find Brown!

    Was this helpful?
  • Liz M.
    Verified Buyer
    Reviewing
    Eye Stylus Shadow Stick
    I recommend this product
    Skin Type Normal
    Skin Tone Neutral
    Undertone Cool
    Eye Color Hazel
    Age Range 65+
    Reviewed by An ILIA customer
    Rated 5 out of 5 stars
    10/20/26
    Love these eye shadow sticks!

    I’ve been using these eye shadow sticks for over a year now. They have such a smooth application and are easy to apply. I wish I had found them earlier!

    Was this helpful?
  • Cascade L.
    Verified Buyer
    Reviewing
    Limitless Lash Mascara
    I recommend this product
    Skin Type Combination
    Skin Tone Neutral
    Undertone Neutral
    Eye Color Blue
    Reviewed by An ILIA customer
    Rated 5 out of 5 stars
    10/20/26
    vegan mascara

    My go-to vegan mascara option. Nice length and definition. Buildable too.

    Was this helpful?
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