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Meet your new daily drivers. The Protect + Blur Duo delivers mineral sunscreen SPF 50 + blurring coverage for a simplified, everyday routine.
Start with Sun Serum
Apply Sun Serum Mineral Sunscreen SPF 50, a weightless formula that delivers up to 24-hour hydration and 8-hour oil control. The water-burst texture sinks effortlessly into skin to quench and refresh, while 7 molecular weights of Hyaluronic Acid hydrate skin to visibly plump and replenish. Rhodiola Root and Echinacea Extracts balance skin’s needs, and, over time, Barrier-Boosting Sugars strengthen the skin’s moisture barrier by locking in hydration for more resilient skin. Sun Serum offers extended spectrum protection against UVA, UVB, visible + infrared light.
Swipe on Better Skin
Conceal + brighten with Skin Blur Serum Concealer—in your choice of 34 self-setting shades. Inspired by soft, flexible fabrics that drape and move with you, this weightless concealer has an innovative featherweight texture. It fuses seamlessly with skin for a blurred, natural finish. The formula gives you the perfect amount of playtime, then self-sets for crease-resistant, 12-hour wear—no powder needed. Caffeine, Matrixyl® 3000 peptides + retinol alternative Sea Fennel boost elasticity and reduce the appearance of fine lines + wrinkles.
Both formulas are cruelty-free, non-comedogenic, and safe for sensitive skin.
- Beverly F.Verified BuyerReviewingSkin Blur Serum ConcealerSkin Type CombinationConcerns Redness, Dark Circles, Uneven TextureSkin Tone NeutralUndertone CoolAge Range 65+Reviewed by An ILIA customerReviewed By An ILIA customerRated 3 out of 5 stars10/14/26Nice concealer
I expect a lot from a concealer. Coverage with this is ok, but formula is excellent in terms of how it feels. I appreciate that this concealer is not too shiny.
- Maria H.Verified BuyerReviewingSkin Blur Serum ConcealerI recommend this productSkin Type SensitiveConcerns Fine lines + Wrinkles, Breakouts, SensitivitySkin Tone WarmUndertone WarmAge Range 65+Reviewed by An ILIA customerReviewed By An ILIA customerSkin Blur Serum Concealer Shade Poplin 14WRated 5 out of 5 stars10/14/26Love Love Love
Much better than the older concealer! Good job Ilia!!!!
- Ann Y. P.Verified BuyerReviewingSun Serum Mineral Sunscreen SPF 50I recommend this productSkin Type SensitiveConcerns Fine lines + Wrinkles, Visible Pores, SensitivityAge Range 65+Reviewed by An ILIA customerReviewed By An ILIA customerSun Serum Shade Light/MediumRated 5 out of 5 stars10/14/26My go-to sunscreen.
I love the Ilia sun serum mineral sunscreen with SPF 50. It's what I wear most of the time. It goes on smoothly, never streaks and lasts all day on a normal indoor/outdoor day. I love the subtle tint too. The container is fun and the top stays on even when loose in a beach bag.
- Karen A. M.Verified BuyerReviewingSkin Blur Serum ConcealerSkin Type SensitiveConcerns Fine Lines and Wrinkles, Dark CirclesSkin Tone NeutralUndertone WarmAge Range 65+Reviewed by An ILIA customerReviewed By An ILIA customerRated 3 out of 5 stars10/13/26Good coverage, but...
It has a distinctive yellow hue to mine that clashes with my slightly pinkish complexion. I did not see it in the colour when choosing it.
- Bria K.Verified BuyerReviewingSkin Blur Serum ConcealerI recommend this productSkin Type CombinationConcerns Dark CirclesSkin Tone OliveUndertone WarmAge Range 35-44Reviewed by An ILIA customerReviewed By An ILIA customerRated 5 out of 5 stars10/13/26Stays in place and blends smooth
Love this self setting concealer. The product lasts all day and blends so smoothly you can use on its own if you want a natural face
