{"title":"Mascara","description":"\u003ch1\u003eMascara is a mood.\u003c\/h1\u003e\n\u003cdiv class=\"content-header bb1 b-trans-grey pb075 stack\" data-v-dbf6029e=\"\" data-v-26914a48=\"\"\u003e\n\u003cdiv class=\"content-header-subtitle f-sans-md caps mt05 s-2 desktop-s-1 widescreen-s0 superwide-s1 t2\" data-v-26914a48=\"\"\u003e\n\u003cdiv class=\"rte-inherit\" data-v-26914a48=\"\"\u003e\n\u003cp\u003eTWO FORMULAS TO MATCH ANY MOMENT.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","products":[{"product_id":"limitless-lash-lengthening-mascara","title":"Limitless Lash Mascara","description":"\u003cp dir=\"ltr\"\u003eLimitless length. Limitless lift. This award-winning mascara—now in a new brown shade—lengthens, lifts, and separates to take lashes beyond their limits. The long-wear formula glides on without clumping, then resists flaking and smudging for up to 12 hours. Use the unique dual-sided wand to customize your lash look—it works like a brush and lash comb in one. With every swipe, powerful lash care ingredients nourish and strengthen like a lash serum. Safe for sensitive eyes and contact lens wearers, it removes easily with warm water—no scrubbing or tugging needed. With 25,000+ 5-star reviews and 19 industry awards, it’s no wonder Limitless Lash is a cult favorite.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003e\u003cstrong\u003eFull Size\u003c\/strong\u003e: \u003c\/span\u003e\u003cspan\u003e0.27oz. | 8g\u003cbr\u003e\u003c\/span\u003e\u003cb id=\"docs-internal-guid-1b9656e3-7fff-d8c1-89b2-ba3d24008976\"\u003e\u003cspan\u003eMini Size\u003c\/span\u003e\u003c\/b\u003e: 0.1oz. | 3g\u003c\/p\u003e","brand":"ILIA Beauty","offers":[{"title":"After Midnight \/ Full","offer_id":40747224432720,"sku":"100039001","price":29.0,"currency_code":"USD","in_stock":true},{"title":"Before Dawn \/ Full","offer_id":41125980831824,"sku":"100039002","price":29.0,"currency_code":"USD","in_stock":true},{"title":"After Midnight \/ Mini","offer_id":40747224465488,"sku":"100040001","price":17.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0560\/0673\/8000\/files\/Frame_4.jpg?v=1773793088"},{"product_id":"fullest-volumizing-mascara","title":"Fullest Volumizing Mascara","description":"\u003cp\u003e\u003cstrong\u003eWhat It Is: \u003c\/strong\u003eA volumizing mascara that wraps each lash in weightless, buildable volume without flaking or smudging. Safe for sensitive eyes. New lighter, mono-material tube reduces carbon emissions by 39% and waste by 22%.*\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e*Compared to previous packaging, based on Life Cycle Assessment data from Bluebird Climate.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhat It Does: \u003c\/strong\u003eFullest Volumizing Mascara thickens and defines lashes from root to tip with fullness you can’t miss. Thoughtful, nourishing ingredients condition with every coat for lashes that look fuller and thicker. The flake-resistant formula washes off easily with your favorite cleanser—no scrubbing, tugging, or heavy-duty makeup remover needed.\u003c\/p\u003e\n\u003cp\u003eFullest Volumizing Mascara is ophthalmologist-tested, safe for sensitive eyes, and safe for contact lens wearers.\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cb id=\"docs-internal-guid-33dab9ba-7fff-250e-3bd7-207fbabe9edb\"\u003e\u003cspan\u003eClinical Results\u003c\/span\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003eIn a consumer study of 32 people:\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003e- 100% agreed it made their lashes look fuller and more voluminous\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e- 100% agreed it didn’t feel feel heavy on their lashes\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e- 97% agreed it didn’t flake or crumble\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e- 94% agreed it didn’t smudge\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhat Else You Need to Know\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eWith its flexible nylon micro-bristles, the violin-shaped brush catches every last lash, coating them with the perfect amount of product every time.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003e\u003cstrong\u003eFull Size: \u003c\/strong\u003e0.32 fl oz | 9.5 ml\u0026nbsp;\u003cbr\u003e\u003cstrong\u003eMini Size:\u003c\/strong\u003e \u003cmeta charset=\"utf-8\"\u003e\u003c\/span\u003e\u003cspan\u003e0.13fl. oz. | 4ml\u003c\/span\u003e\u003c\/p\u003e","brand":"ILIA Beauty","offers":[{"title":"Fullest Volumizing Mascara","offer_id":40816224895056,"sku":"100045001","price":29.0,"currency_code":"USD","in_stock":true},{"title":"Fullest Volumizing Mascara - Mini","offer_id":40816224927824,"sku":"100033001","price":16.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0560\/0673\/8000\/files\/FullestVolumizingMascara_whiteBG.png?v=1758120352"},{"product_id":"mascara-is-a-moment-set","title":"Mascara is a Moment Set","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003eAfter Midnight. Before Dawn. Mascara is a moment, and this duo lets you decide daily what you’re in the mood for. Get bold, defined lashes with \u003ca href=\"\/en-nl\/products\/limitless-lash-lengthening-mascara?variant=40747224432720\" title=\"After Midnight\"\u003eAfter Midnight\u003c\/a\u003e, a classic soft black. Or opt for a soft, natural look with \u003ca href=\"\/en-nl\/products\/limitless-lash-lengthening-mascara?variant=41125980831824\" title=\"Before Dawn\"\u003eBefore Dawn\u003c\/a\u003e, a rich new shade of chocolate brown. With either shade, the award-winning formula lengthens, lifts, and separates lashes without clumping, plus resists flaking or smudging for up to 12 hours. And the unique dual-sided wand? We tested over 100 to find one that acts like a brush and lash comb in one. With every swipe, powerful lash care ingredients nourish and strengthen like a lash serum. Safe for sensitive eyes and contact lens wearers, Limitless Lash removes easily with warm water—no scrubbing or tugging needed. It’s the moment you’ve been waiting for.\u003c\/p\u003e","brand":"ILIA Beauty","offers":[{"title":"Default Title","offer_id":41183301140560,"sku":"","price":58.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0560\/0673\/8000\/files\/ILIA_2025_BUNDLE_MASCARA_DUO_WHITE_ALLURE.jpg?v=1748357392"},{"product_id":"the-art-of-the-eye-trio","title":"The Art of the Eye Trio","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003eYour everyday eye becomes your daily artistic practice. Meet The Art of the Eye Trio, a customizable set of two \u003ca href=\"\/en-nl\/products\/eye-stylus-eyeshadow-stick\" title=\"Eye Stylus Shadow Stick\"\u003eEye Stylus Shadow Sticks\u003c\/a\u003e paired with your favorite shade of Limitless Lash Mascara. First, let your lids be your canvas. Choose from 20 Renaissance-inspired Eye Stylus shades for rich, waterproof pigment that blends easily and lasts up to 12 hours. Mix + match shades, or wear them solo to cover with color, line + define, or highlight. Put finishing touches on your timeless work of art with a few swipes of long-wear \u003ca href=\"\/en-nl\/products\/limitless-lash-lengthening-mascara\" title=\"Limitless Lash Mascara\"\u003eLimitless Lash Mascara\u003c\/a\u003e—in your choice of soft black or rich chocolate brown. Either shade of the award-winning formula lengthens, lifts, and separates lashes without clumping—plus is safe for sensitive eyes and contact lens wearers. Expand your palette and let inspiration take hold with this versatile trio.\u003c\/p\u003e","brand":"ILIA Beauty","offers":[{"title":"Default Title","offer_id":41205259534416,"sku":"","price":93.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0560\/0673\/8000\/files\/ILIA_2025_BUNDLE_EYE-TRIO_WHITE.jpg?v=1750177932"},{"product_id":"the-beauty-of-clean-makeup-set","title":"The Beauty of Clean Makeup Set","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003eGive the gift of clean beauty. This limited edition set features three eye, lip, and cheek essentials for dynamic lashes + hydrating color. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eLimitless Lash Mascara’s unique dual-sided wand lengthens, lifts, and separates—while the award-winning formula resists clumping, flaking, and smudging for 12 hours. In its classic, soft black shade, Limitless Lash delivers powerful lash care ingredients to nourish and strengthen like a serum. Plus, it’s safe for sensitive eyes and contact lens wearers. \u003c\/span\u003e\u003cspan\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eLip Sketch Hydrating Crayon in Gala glides on smoothly, delivering a rich, brick rose shade with a soft-matte finish. The hybrid liner + lipstick lasts 12 hours and is clinically proven to hydrate, smooth, and plump lips over time. \u003c\/span\u003e\u003cspan\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eMulti-Stick in At Last adds a creamy mauve rose wash of color to cheeks + lips.\u003c\/span\u003e\u003cspan\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eWrapped in custom ribbon artwork, this seasonal set is ready to gift—or keep.\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e\u003cb id=\"docs-internal-guid-b0da4ed5-7fff-c992-4cc4-5817678d92ef\"\u003e\u003c\/b\u003e\u003c\/span\u003e\u003cspan\u003e\u003cb id=\"docs-internal-guid-0fd16641-7fff-1395-a665-f0cd211a656b\"\u003e\u003c\/b\u003e\u003cbr\u003e\u003c\/span\u003e\u003cstrong\u003eWhat’s Inside\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\" dir=\"ltr\"\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003cspan\u003eFull-Size Limitless Lash Mascara in After Midnight (soft black)\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli aria-level=\"1\" dir=\"ltr\"\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003cspan\u003eMini Lip Sketch Hydrating Crayon in Gala (brick rose)\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli aria-level=\"1\" dir=\"ltr\"\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003cspan\u003eMini Multi-Stick in At Last (mauve rose)\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"ILIA Beauty V2","offers":[{"title":"Default Title","offer_id":41361551917136,"sku":"100168001","price":49.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0560\/0673\/8000\/files\/ILIA_2025_BEAUTY-OF-CLEAN_SET_UC_PRODUCTS_1b246abd-f236-44d2-a56c-bcc2ad25c2a5.jpg?v=1760561233"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0560\/0673\/8000\/collections\/Screen_Shot_2021-08-25_at_9.53.16_AM.webp?v=1742314645","url":"https:\/\/iliabeauty.com\/en-nl\/collections\/mascara.oembed","provider":"ILIA Beauty","version":"1.0","type":"link"}