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The Hero Set

$145.35 USD $171 Value

4.6
Rated 4.6 out of 5 stars
28,836 Reviews
Our bestsellers for a clean routine.
The Base Face Milk The Base Face Milk
Super Serum Skin Tint bottle next to the dropper applicator. Seals for Allure Best of Beauty Award, Byrdie Eco Beauty Award, and the 1% for the Planet Member. Super Serum Skin Tint SPF 40 Super Serum Skin Tint SPF 40 Super Serum Skin Tint SPF 40 Super Serum Skin Tint SPF 40 Super Serum Skin Tint SPF 40 Super Serum Skin Tint SPF 40 Image of Super Serum Skin Tint bottle next to the dropper applicator. Image includes seals for Allure Best of Beauty Award, Byrdie Eco Beauty Award, and the 1% for the Planet Member Image of Super Serum Skin Tint bottle next to the dropper applicator. Image includes seals for Allure Best of Beauty Award, Byrdie Eco Beauty Award, and the 1% for the Planet Member Super Serum Skin Tint SPF 40 Super Serum Skin Tint SPF 40 Image of Super Serum Skin Tint bottle next to the dropper applicator. Image includes seals for Allure Best of Beauty Award, Byrdie Eco Beauty Award, and the 1% for the Planet Member Image of Super Serum Skin Tint bottle next to the dropper applicator. Image includes seals for Allure Best of Beauty Award, Byrdie Eco Beauty Award, and the 1% for the Planet Member Super Serum Skin Tint SPF 40 Image of Super Serum Skin Tint bottle next to the dropper applicator. Image includes seals for Allure Best of Beauty Award, Byrdie Eco Beauty Award, and the 1% for the Planet Member Image of Super Serum Skin Tint bottle next to the dropper applicator. Image includes seals for Allure Best of Beauty Award, Byrdie Eco Beauty Award, and the 1% for the Planet Member Image of Super Serum Skin Tint bottle next to the dropper applicator. Image includes seals for Allure Best of Beauty Award, Byrdie Eco Beauty Award, and the 1% for the Planet Member Super Serum Skin Tint SPF 40 Super Serum Skin Tint SPF 40 Super Serum Skin Tint SPF 40 Super Serum Skin Tint SPF 40 Super Serum Skin Tint SPF 40 Super Serum Skin Tint SPF 40 Image of Super Serum Skin Tint bottle next to the dropper applicator. Image includes seals for Allure Best of Beauty Award, Byrdie Eco Beauty Award, and the 1% for the Planet Member Image of Super Serum Skin Tint bottle next to the dropper applicator. Image includes seals for Allure Best of Beauty Award, Byrdie Eco Beauty Award, and the 1% for the Planet Member Image of Super Serum Skin Tint bottle next to the dropper applicator. Image includes seals for Allure Best of Beauty Award, Byrdie Eco Beauty Award, and the 1% for the Planet Member Super Serum Skin Tint SPF 40 Super Serum Skin Tint SPF 40 Super Serum Skin Tint SPF 40 Image of Super Serum Skin Tint bottle next to the dropper applicator. Image includes seals for Allure Best of Beauty Award, Byrdie Eco Beauty Award, and the 1% for the Planet Member
Super Serum Skin Tint SPF 40 - Light Coverage. Dewy Finish.
Tulum ST2
Very light with warm undertones
TenderlyILIA multi-stick in a sleek beige tube with a soft pink tip, paired with the Allure 2021 Readers' Choice Award badge. Multi-Stick Multi-Stick Multi-Stick Multi-Stick Multi-Stick Multi-Stick Multi-Stick Multi-Stick Multi-Stick Multi-Stick Multi-Stick
Multi-Stick - For a wash of color for cheeks + lips
Tenderly
Soft Pink
Limitless Lash Mascara Limitless Lash Mascara Black Mascara Brush with ILIA container. One Mini size mascara is pictured.
Limitless Lash Mascara - For Sky-high length + Limitless lift
Before Dawn / Full
Rich Brown

Multi-Stick

A wash of color for cheeks and lips.

Tenderly Soft Pink
In The Mood Golden Peach Pearl
At Last Mauve Rose
Lady Bird Neutral Rose
A Fine Romance Rich Berry
Dreamer Terracotta
Whisper Peach Pink
All Of Me Watermelon Pink
[c1]
[c2]
[c3]
[c4]
Dear Ruby Poppy Red
Cosmic Dancer Soft Champagne Pearl
Stella By Starlight Rose Gold Pearl
In The City Bronze Pearl
Shades
Skin Tones
$145.35

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We believe makeup and skincare go together. That’s why we’ve bundled our bestselling essentials into one super set for hydration, SPF, color, and sky-high lashes. This edit of fan-favorites features Face Milk and Skin Tint for a hydrated base and dewy glow, Multi-Stick for a buildable wash of color, and Limitless Lash for length and lift. Full-sized and fully customizable—you choose your Skin Tint shade and Multi-Stick color for a seamless look that’s all your own.

Our gift to you—a limited edition Tied Together holiday scarf.* Custom designed by artist Natalie Herrera, you can use it as an accessory to tie your holiday looks together, or as sustainable gift wrap to tie your holiday gifts together. Available with purchase of this set while supplies last.

The Base Face Milk

Aqua/Water/Eau, Propanediol, Caprylic/Capric Glycerides, Squalane, Butylene Glycol, Glycerin, Argania Spinosa Kernel Oil, 1,2-Hexanediol, Hydroxyethyl Acrylate/Sodium Acryloyldimethyl Taurate Copolymer, Hydroxyacetophenone, Isohexadecane, Allantoin, Linoleic Acid, Phospholipids, Phytosterols, Caprylyl Glycol, Polyglyceryl-10 Stearate, Hydrolyzed Opuntia Ficus-Indica Flower Extract, Polysorbate 60, Sorbitan Isostearate, Hyaluronic Acid, Hydrolyzed Hyaluronic Acid, Sodium Hyaluronate, Chlorella Vulgaris Extract, Lactic Acid.

Super Serum Skin Tint SPF 40

Active Ingredients: Zinc Oxide 12.0%

Aqua/Water/Eau, Squalane, Shea Butter Ethyl Esters, Isoamyl Laurate, Polyglyceryl-3 Ricinoleate, Butyloctyl Salicylate, Propanediol, Isopropyl Isostearate, Polyglyceryl-3 Diisostearate, Methylpropanediol, Niacinamide, Sodium Chloride, Lecithin, Caprylyl Glycol, Silica, Aloe Barbadensis Leaf Juice Powder, Bisabolol, Hydrolyzed Sodium Hyaluronate, Allantoin, Phenylpropanol, Sodium Myristoyl Glutamate, Sodium Hyaluronate, Tetrasodium Glutamate Diacetate, Aluminum Hydroxide, Polyhydroxystearic Acid. May Contain/Peut Contenir (±): CI 77491, CI 77492, CI 77499 (Iron Oxides), CI 77891 (Titanium Dioxide). 

This product is formulated without Gluten.

Multi-Stick

Helianthus Annuus (Sunflower) Seed Oil,Ricinus Communis (Castor) Seed Oil,Theobroma Cacao(Cocoa) SeedButter,Cera Alba/Beeswax/Cire d'abeille,Candelilla Cera/Euphorbia Cerifera (Candelilla) Wax/Cire deCandelilla,Sesamum Indicum (Sesame) Seed Oil,Butyrospermum Parkii (Shea Butter),Citrus Aurantium Dulcis(Orange) Peel Cera/Wax,Zea Mays (Corn) Starch,Mica,Persea Gratissima (Avocado) Oil, Tocopherol. MayContain (+/-): CI 77891 (Titanium Dioxide), CI 77491, CI 77492, CI 77499 (Iron Oxides), CI 15850 (Red 7), CI 45410(Red 28), CI 19140 (Yellow 5)

This product is certified Gluten-free.

Limitless Lash Mascara

Aqua/Water/Eau, Cera Alba/Beeswax/Cire D'Abeille*, Butyrospermum Parkii (Shea) Butter*, Polyglyceryl-6 Distearate, Dimer Dilinoleyl Dimer Dilinoleate, Glycerin, Cera Carnauba/Copernicia Cerifera (Carnauba) Wax/Cire De Carnauba*, Polyglyceryl-10 Myristate, Cetyl Alcohol, Glyceryl Caprylate, Leuconostoc/Radish Root Ferment Filtrate, Zea Mays (Corn) Starch*, Xanthan Gum, Arginine, Phenethyl Alcohol, Biotin, Urtica Dioica (Nettle) Extract, 1,2-Hexanediol, Caprylyl Glycol, Sodium Benzoate, Citric Acid, Potassium Sorbate, Benzoic Acid, Myristoyl Pentapeptide-17, Ci 77499 (Iron Oxide). *Organic Ingredients. Ingrédients Organiques.

Ingredients are subject to change. This is the most up-to-date ingredient list, which may differ from product packaging.

  • After cleansing, give The Base Face Milk 2-3 shakes into the palm of your hand. Rub your palms together and gently press into skin on face and neck.
  • Next, shake Skin Tint well and dispense a quarter-sized amount into palms. Apply to skin and blend with Perfecting Buff Brush or your fingers. (Your shade will appear lighter before adjusting to its true tone within 60 seconds.)
  • Swipe Multi-Stick onto cheeks and lips, and blend with our Perfecting Buff Brush or your fingers.
  • Finish your look with Limitless Lash Mascara. Glide the shorter side of the wand through lashes to lift and define, then use the longer, comb-like side to lengthen and separate. At the end of the day, simply remove with warm water or a light cleanser.
ILIA Limited Edition Scarf wrapped around a gift propped on a disco ball against a light gray background

Tied Together—the Limited Edition Holiday Scarf

For Your Holiday Gifts
Use this furoshiki-inspired scarf to wrap your gifts together as a zero-waste alternative to wrapping paper.

For your Holiday Looks
Ties the scarf around your neck, your hair, or your bag— for the perfect finishing touch.

Ties to the Artist

As an homage to elements of community and connection, each seasonal edit is bound in limited edition artwork by upstate New York artist + ceramicist Natalie Herrera.

4.6
Rated 4.6 out of 5 stars
Based on 28,836 reviews
28,836 reviews
  • Erika R.
    Verified Buyer
    Reviewing
    Limitless Lash Mascara
    I recommend this product
    Skin Type Combination
    Skin Tone Neutral
    Undertone Neutral
    Eye Color Brown
    Reviewed by An ILIA customer
    Rated 5 out of 5 stars
    12/4/25
    Fantastic mascara!

    Makes lashes super long and full. I’ve recommended it to many people and have given it as a gift- it’s so good.

  • carol e.
    Verified Buyer
    Reviewing
    Limitless Lash Mascara
    I recommend this product
    Skin Type Normal
    Skin Tone Cool
    Undertone Cool
    Eye Color Brown
    Age Range 65+
    Reviewed by An ILIA customer
    Rated 5 out of 5 stars
    12/2/25
    Mascara bliss!

    Excellence used this mascara for years!

  • Donna C.
    Verified Buyer
    Reviewing
    Super Serum Skin Tint SPF 40
    I recommend this product
    Skin Type Normal
    Concerns Fine lines + Wrinkles, Dark Circles
    Skin Tone Neutral
    Undertone Cool
    Age Range 65+
    Reviewed by An ILIA customer
    Super Serum Skin Tint Shade Matira ST11
    Rated 5 out of 5 stars
    11/26/25
    Great for my skin & many compliments.

    I often get compliments on my skin when wearing this light coverage formula. Less is more when you are 60+ This serum both protects & nourishes my skin and looks so natural.

  • Keshia
    Verified Buyer
    Reviewing
    Limitless Lash Mascara
    I do not recommend this product
    Skin Type Combination
    Skin Tone Neutral
    Undertone Neutral
    Eye Color Green
    Age Range 35-44
    Reviewed by An ILIA customer
    Rated 1 out of 5 stars
    11/25/25
    Not impressed

    I've heard so much about this mascara and I'm not sure what all the hype is about. I've had much better success with cheaper brands, and that's probably because the wand on this mascara is terrible quality. The wand is literally losing its bristles, and I am not even a daily mascara user. I don't leave reviews very often, but I'm really disappointed in the quality, especially considering the price. Not worth it.

  • Gwendolyn R. B.
    Verified Buyer
    Reviewing
    Limitless Lash Mascara
    I recommend this product
    Skin Type Sensitive
    Skin Tone Warm
    Undertone Neutral
    Eye Color Brown
    Age Range 25-34
    Reviewed by An ILIA customer
    Rated 5 out of 5 stars
    11/19/25
    My favorite

    This has been my favorite mascara for a long time! I will never switch away!