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Color Haze

$32 USD Value

4.6
Rated 4.6 out of 5 stars
839 Reviews

Dusty mauve with cool undertones

Before Today

$32.00

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What it is: A game-changing cream blush and lip color in one—stays dewy on cheeks and transforms to a soft-matte finish on lips.

How it works: A little color goes a long way. Made with jojoba and coconut oil, this two-in-one lip and cheek cream nourishes skin and blends out to a soft wash of color. With a precise metal applicator for fuss-free application on-the-go.

What else you need to know:

Size: 0.23 fl oz | 7 ml

Awards:
- Best Green Makeup, Elle International (2021)
- Best
Cream Blush, NewBeauty (2020)
- Best Lipstick, PureWow (2019)

Please note that some of the Color Haze Multi-Use Pigment components have the incorrect weight printed on the tube as 0.16 fl oz | 5ml. These products are full size and the fill-weight is 0.23 fl oz | 7ml.

Undecane, Tridecane, Simmondsia Chinensis (Jojoba) Seed Oil*, Mica, Hydrogenated Styrene/Isoprene Copolymer, Silica, Kaolin, Cocos Nucifera (Coconut) Oil*, Hydrogenated Olive Oil Unsaponifiables, Balanites Roxburghii Seed Oil*, Hydrogenated Vegetable Oil, Vanillin, Hectorite, Candelilla Cera/Euphorbia Cerifera (Candelilla) Wax/Cire de Candelilla, Elaeis Guineensis (Palm) Oil, Gossypium Herbaceum (Cotton) Seed Oil, Bidens Pilosa Extract, Tocopherol, Linum Usitatissimum (Linseed) Seed Oil, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Alumina, Magnesium Oxide. May Contain/Peut Contenir (±): CI 77891 (Titanium Dioxide), CI 77491, CI 77492, CI 77499 (Iron Oxides), CI 15850 (Red 6), CI 15850 (Red 7 Lake), CI 42090 (Blue 1 Lake).

  • Cheek: A little goes a long way. Dab a dot or two along the apples of the cheeks, then blend out with fingers or your favorite Complexion Brush to achieve a soft wash of color. 
  • Lip: Apply directly to the center of your lips. Lightly blend outward with your finger for a blotted, diffused look that transforms to a matte finish. For extra moisture, layer Balmy Days Lip Conditioner underneath or Balmy Gloss Tinted Lip Oil on top.

Thoughtfully Formulated

  • cruelty-free
  • vegan
  • Formulated without Gluten or silicone

A Closer Look

Designed for lip and cheek, Color Haze's unique cream formula nourishes skin on contact and dries down to a soft wash of color with a soft-matte finish, especially on the lips.

Key Active Ingredients

  • Jojoba oil

    Nourishes skin and adds a buttery texture.

  • Coconut oil

    Conditions and soften lips and skin.

  • Linseed oil

    A rich fatty acid that smooths skin.

Founder's Note

“A little goes a long way. For lips, I like to dot it in the center and feather out towards the edges for a soft diffused look. For extra moisture, layer Balmy Gloss Tinted Lip Oil on top.”

— Sasha

FAQ

If we didn't answer your question, let's chat or contact us.

What is the difference between Multi-Stick and Color Haze Multi-Use Pigment?

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Multi-Sticks are creamy, on-the-go formulas in a stick form that leave a soft wash of color on your cheek and lip. Color Haze Multi-Use Pigment is a cream based vegan formula for cheek and lip that can build in color intensity or wash out to a soft wash of color. The formula dries down to a natural matte finish on lips.

Why does this product have a tacky texture?

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You may be applying too much. Color Haze Multi-Use Pigment has a weightless finish. Try applying in light layers, building the pigment until you get your desired look.

4.6
Rated 4.6 out of 5 stars
Based on 839 reviews
839 reviews
  • jean a.
    Verified Buyer
    Color Haze
    Reviewing
    Color Haze
    I recommend this product
    Rated 5 out of 5 stars
    6/23/24
    Easy to apply and lasts

    I was color matched by an Ilia consult by sending a picture. Quick response and great match. I find Before Today to be a color that works in all seasons, regardless if my skin is lighter in the winter or tanner in the summer. Blends easily. A little goes a long way and stays on for the whole day. This picture is at the end of a long day, a long bus ride, and walking outside in the sun. I've purchased this same product more than once now.

  • Justice E.
    Verified Buyer
    Color Haze
    Reviewing
    Color Haze
    I recommend this product
    Rated 5 out of 5 stars
    5/1/24
    Perfect blush!

    This is such a game-changer for me when I want to maintain the dewy finish from my super serum skin tint and want to add some color back into my face. it blends effortlessly and is so easy to apply. It really levels-up my look and makes my face look much more warm and inviting. I never would have thought to get a "liquid blush" so I'm really happy that I got this as a sample!

    Oh, I don't like how it feels on my lips, though. I would stick to cheeks/face for this product.

  • Daniela B.
    Verified Buyer
    Color Haze
    Reviewing
    Color Haze
    I recommend this product
    Rated 5 out of 5 stars
    3/1/24
    Most settled blush for me

    I absolutely love the way it spreads soaked in my skin and gives me just enough youthful blush. I don’t particularly like it on my lips although, it looks nice there too.

  • Jean A.
    Verified Buyer
    Color Haze
    Reviewing
    Color Haze
    I recommend this product
    Rated 5 out of 5 stars
    2/11/24
    You will get compliments

    When I wear this, I get compliments! You will find through practice how much to use that will match the contrast you need for the season, occasion, and/or the color of top you are wearing. I wear it on cheeks, a little on the crease of my eye lid and on my lips. As other reviews say, a little seems to go a long way which makes the product last. I purchased Before Today with help from an Ilia rep. I've used Ilia reps multiple times to find my shade and every time they are spot on.

  • Kate
    Verified Buyer
    Color Haze
    Reviewing
    Color Haze
    I recommend this product
    Rated 5 out of 5 stars
    11/5/23
    Blendable

    This product is very blendable and does not feel sticky. I like the color Waking Up for a natural blush that is not too pink or purple. I do not use it on the lips but it is great for cheeks!

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