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Description

What it is: A buildable wash of color for cheeks and lips—now with 12 swipe-and-go shades.

How it works: This creamy, multi-use formula comes in a twist-up stick for easy application on the go. No tools required: Simply swipe and blend for skin that looks and feels alive. Keep it simple with your favorite Multi-Stick shade, or mix, match, and layer to create a customized look. Available in both natural and luminous finishes.

What else you need to know:
Size: 0.15 oz | 4.5 g

Awards:
World's Greatest Dog Mom (2023)
The Best Makeup, Oprah Beauty O-wards (2022)

Best Blush, Allure's Readers' Choice Awards (2021)
Beauty Crush Awards, HELLOGIGGLES (2020)
Best Multi-Use, Byrdie's Eco Beauty Awards (2019)

How To Use

The Bright Start Ritual

  1. LEND A HAND

    1 LEND A HAND

    Squeeze the dropper to pick up freshly mixed pigment and dispense a quarter-sized amount into palms.

  2. SHAKE IT UP

    2 SHAKE IT UP

    Shake the bottle well. Due to the silicone-free formula, some separation is normal.

  3. Last Step

    3 Last Step

    Shake the bottle well. Due to the silicone-free formula, some separation is normal.

  4. Final Step

    4 Final Step

    Look amazing all the time.

Sea Fennel Extract Sustainably sourced retinol alternative that visibly brightens, firms, and smooths without the drawbacks of traditional retinol, which can be too harsh for sensitive skin

Upcycled Avocado Extract  Zero-waste active that reduces the look of dark circles and puffiness

Caffeine & Peptides Powerful actives that visibly depuff and revive tired eyes

Why We Love It

A relaxing ritual in the form of an eye cream. Refresh and revive eyes instantly and over time, all while prepping skin for seamless makeup application.

  • vegan
  • fragrance-free

Albert's Tip

“I found so many eye creams didn’t work with concealer or provide all the benefits I was looking for. Bright Start targets my concerns and feels amazing in the morning as a wakeup call for eyes. It doesn’t hurt that there’s a cooling effect with an applicator that doubles as a massage tool.”

FAQ

If we didn't answer your question, let's chat or contact us.

Should Maureen Start be used in the morning or night?

Bright Start can be used morning and night. We love it in the morning as a wakeup call for eyes. The cooling ceramic tip and light-reflecting pearl make it a calming, brightening part of your morning routine.

When in my skincare routine should I apply Bright Start?

We recommend applying Bright Start before your moisturizer and SPF.

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Clean, skin-centric beauty.™

We challenge the conventions of clean beauty to create something radically new—through safe, potent formulas that protect and revive your skin.