Eye Stylus Shadow Stick
Waterproof. Up To 12-Hour Wear.
Thru Line Waterproof Eyeliner
Up to 24-hour color. Safe for sensitive eyes.
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The art of the eye—made easy. Curate your everyday look with The Art of the Eye Trio—a customizable edit of rich long-wear eyeshadow, eyeliner, and mascara.
Paint
Prime your canvas with an all-over wash of Renaissance-inspired shadow. Choose your favorite matte or shimmer shade of Eye Stylus Shadow Stick for rich, waterproof pigment that blends easily and lasts up to 12 hours. With a versatile slanted tip, it’s easy to be playful or precise—use the flat side for a wash of all-over color, or the edge to line, define, and brighten.
Sketch
Line and define lids with Thru Line Waterproof Eyeliner, a long-wear formula that’s safe for sensitive eyes and the waterline. Thru Line is waterproof, sweatproof, and glides on smoothly without dragging, skipping, or tugging. The rich, saturated color blends effortlessly for diffused definition, then sets for up to 24-hour wear. Choose your favorite among 10 art-inspired shades, from nuanced neutrals to dimensional jewel tones.
Frame
Frame your work of art with long, lifted lashes. Choose between soft black or rich chocolate brown Limitless Lash Mascara. The award-winning formula lengthens, lifts, and separates lashes without clumping—plus is safe for sensitive eyes and contact lens wearers.
- Glide the flat side of Eye Stylus Shadow Stick over lids. For definition, use the slanted tip along the upper lash line. For a brightening boost, use the slanted tip on the inner corners.
- Glide Thru Line along the lash line or waterline. Use the smudger side of the Angled Line + Smudge Brush for a soft, diffused effect, or the angled side of the brush to pull color out into a soft wing. Work on one eye at a time—the formula sets quickly.
- Glide the shorter side of the Limitless Lash wand through lashes to lift and define, then use the longer, comb-like side to lengthen and separate. At the end of the day, simply remove with warm water or your favorite cleanser.
Thoughtfully Fomulated
- safe for sensitive eyes
- ophthalmologist-tested
- cruelty-free
The Art of the Eye
Pair Thru Line with Eye Stylus and Limitless Lash for an artful look.
Paint
Prime your canvas with an all-over wash of Eye Stylus Shadow Stick.
Sketch
Line and define lids with a swipe of Thru Line Waterproof Eyeliner.
Frame
Frame your work of art with lengthening, lifting Limitless Lash Mascara.
- elizabeth b.Verified BuyerReviewingThru Line Waterproof EyelinerI do not recommend this productSkin Type NormalSkin Tone NeutralUndertone NeutralEye Color BlueAge Range 65+Reviewed by An ILIA customerReviewed By An ILIA customerRated 1 out of 5 stars9/22/26Came broken, very unhappy with it.
When I opened the box, unfortunately the point broke off right away and it was impossible to turn to get more of the eyeliner to work.
Incentivized reviewThis review was received as part of a promotion or in exchange for an incentive. The incentive was offered to both positive and negative reviews.Was this helpful? - Janice P.Verified BuyerReviewingThru Line Waterproof EyelinerI recommend this productSkin Type NormalSkin Tone NeutralUndertone CoolEye Color BrownAge Range 65+Reviewed by An ILIA customerReviewed By An ILIA customerThru Line Waterproof Eyeliner FlourishRated 5 out of 5 stars9/22/26Best Eyeliner Ever
I have purchased four different eyeliner colors and have repurchased one of them because I am using it every day. These eyeliners are so easy to use and they stay in place all day. I use Flourish to line my top lid and Serif to line the water line. No irritation to the eye area ever! Wish they made a deep green one.
Incentivized reviewThis review was received as part of a promotion or in exchange for an incentive. The incentive was offered to both positive and negative reviews.Was this helpful? - Kari B.Verified BuyerReviewingThru Line Waterproof EyelinerI recommend this productSkin Type SensitiveSkin Tone NeutralUndertone NeutralEye Color BlueAge Range 55-64Reviewed by An ILIA customerReviewed By An ILIA customerThru Line Waterproof Eyeliner SerifRated 5 out of 5 stars9/22/26Loved the new Eyeliner!
Easy to apply, stays in place, looks good!. When I used the product on the upper waterline, it did initially transfer to lower water line. Once I removed the initial excess from the lower waterline, it did not continue to transfer throughout the day. Would recommend to a friend.
Incentivized reviewThis review was received as part of a promotion or in exchange for an incentive. The incentive was offered to both positive and negative reviews.Was this helpful? - Michelle L.Verified BuyerReviewingThru Line Waterproof EyelinerI recommend this productSkin Type CombinationSkin Tone NeutralUndertone NeutralEye Color BlueAge Range 55-64Reviewed by An ILIA customerReviewed By An ILIA customerThru Line Waterproof Eyeliner InkRated 5 out of 5 stars9/22/26Great eyeliner
What I really love about this eyeliner is how smooth it is, as opposed to the pencil style which I used all my life and had a tendency to dry and tug at the eye area. I chose waterproof because my eyes do water and this really helps with smudging so I don't look like Alice Cooper by mid-afternoon. :)
Incentivized reviewThis review was received as part of a promotion or in exchange for an incentive. The incentive was offered to both positive and negative reviews.Was this helpful? - Sarah C.Verified BuyerReviewingThru Line Waterproof EyelinerI recommend this productSkin Type DrySkin Tone CoolUndertone NeutralEye Color HazelAge Range 45-54Reviewed by An ILIA customerReviewed By An ILIA customerThru Line Waterproof Eyeliner FlourishRated 5 out of 5 stars9/22/26Eyelinet
Love the new thru line eyeliner. Bought one and just ordered swcond
Incentivized reviewThis review was received as part of a promotion or in exchange for an incentive. The incentive was offered to both positive and negative reviews.Was this helpful?