Niacinamide

Helps visibly smooth skin texture and refine uneven tone.

Allantoin

Helps soothe and support skin's natural glow.

Skin Prep

Prep skin with a few drops of True Skin Radiant Priming Serum. Allow 60 seconds for it to sink in.

Shake it Up

Shake well. Uncap the bottle and dispense 1-2 pumps into your hand.

Apply + Blend

Blend into skin with your fingers, a makeup sponge, or a brush, like our Complexion Brush or Perfecting Buff Brush. Build your coverage by applying another thin layer wherever needed.

Lend a Hand

Finish by pressing your palms against your skin to help the formula melt in.

Let it Set

For a soft-matte finish, set with Soft Focus Setting Powder.

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Foundation

(4,378)

Medium Coverage, Natural Finish

Formula:: Liquid
Coverage:: Medium
Finish:: Natural
Shades:: 30

Select Shade €59

(16,013)

Makeup + skincare + mineral SPF.

Formula:: Liquid Serum
Coverage:: Light
Finish:: Dewy
Shades:: 30

Select Shade €50

(2,597)

Medium Coverage, Natural-Matte Finish

Formula:: Swipeable Stick
Coverage:: Medium
Finish:: Natural-Matte
Shades:: 42

Select Shade €56

Concealer

(947)

Featherweight. Self-setting. 12-hour wear.

Formula:: Liquid
Coverage:: Medium
Finish:: Natural
Shades:: 34

Select Shade €35

A Closer Look

The foundation for better skin. Weightless, silky coverage—powered by potent skincare ingredients to visibly smooth with every wear.

Founder's Note

— Sasha

Place the outer carton in your curbside recycling bin.
Clean the bottle, pump, and cap.
Send the bottle, pump, and cap to Pact. Drop them in your nearest collection bin, or download your free shipping label once you collect 10 empties.

True Skin Serum Foundation offers medium coverage that you can easily build up by applying more layers.

True Skin Serum Foundation has a natural, skin-like finish. Once it melds with your skin, you won’t know you’re wearing anything. If you prefer a soft-matte finish, you can set it with a Setting Powder!

Our reformulated True Skin Serum Foundation is now boosted with skincare ingredients Niacinamide and Allantoin to help smooth and soothe with every wear. It still delivers the weightless, buildable coverage you know and love.

The existing shades didn’t change, but we added 12 new shades to cater to even more skin tones.

True Skin Serum Foundation is a buildable, medium-coverage foundation with a natural finish. Super Serum Skin Tint SPF 40 is a tinted serum with light coverage, mineral SPF, and a dewy finish. Both formulas are powered by potent levels of skincare ingredients to visibly improve bare skin over time.

True Skin Serum Foundation is designed for anyone who wants medium coverage that looks like skin. Smoothing Niacinamide and soothing Allantoin have benefits for all skin types.

You can apply it with your fingers, a makeup sponge, or a brush—it’s up to you. We like to apply it with our Complexion Brush or Perfecting Buff Brush for the most seamless application.

Finding your shade match is easy—visit Find My Shade for quizzes and shade comparison guides for personalized recommendations. Need more help, check out our Shade Match Guide article to see how your shade translates across ILIA products.

4.5

Rated 4.5 out of 5 stars

Based on 4,378 reviews

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4,378 reviews

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Sweetsummer78
Verified Reviewer
Reviewing
True Skin Serum Foundation
I recommend this product
Skin Type Dry
Concerns Fine lines + Wrinkles, Eczema, Sensitivity, Fine Lines and Wrinkles, Uneven Texture
Skin Tone Neutral
Undertone Warm
Age Range 45-54
Reviewed by An ILIA customer
Rated 5 out of 5 stars
10/9/26
My New Favorite!
I’m 48 and have been using the ILIA skin tint for a few years. Going through perimeno has been an absolute nightmare and has wrecked havoc on my dry skin. My skin LOVES the ILIA skin tint, just sucks in the moisture it provides but I wanted a little more coverage. This makeup is perfect. It’s still lightweight and serum-y but gives more coverage for my aging skin. It was a little bit of a headache looking for a shade match; I ended up using the lightest shade now offered even though I don’t use the lightest shade of the skin tint. The color match I ended up with is really nice though and has a beautiful finish. The makeup wears off so subtly and elegantly but I don’t have to think about how my skin looks throughout the day. I now use the entire ILIA line and it’s perfect for my sensitive aging dry skin.
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Kayleigh T.
Verified Buyer
Reviewing
True Skin Serum Foundation
I do not recommend this product
Skin Type Combination
Concerns Fine lines + Wrinkles
Skin Tone Neutral
Undertone Neutral
Age Range 35-44
Reviewed by An ILIA customer
Rated 1 out of 5 stars
9/30/26
This company uses AI for customer service and no products arrived
I placed an order 9 days ago… have tried contacting Ilia and you only get AI responses. The order for multiple products has not been dispatched and I cannot get any help/support. Please be wary before buying online from here! I am going to have to get my bank to do a charge back, so I can get the money back as the parcel won’t leave their warehouse and they won’t support at all. It’s been a nightmare to deal with and such a shame!
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Joni G.
Verified Buyer
Reviewing
True Skin Serum Foundation
I recommend this product
Skin Type Sensitive
Concerns Redness, Breakouts, Blackheads, Sensitivity, Visible Pores
Skin Tone Neutral
Undertone Warm
Age Range 55-64
Reviewed by An ILIA customer
Rated 5 out of 5 stars
9/30/26
A lovely addition to the Ilia party
I always have a hard time matching my skin. Ilia’s online shade finder recommended a shade and I love it. It’s a seamless match for me and that’s super impressive.
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Stephanie G.
Verified Buyer
Reviewing
True Skin Serum Foundation
I recommend this product
Skin Type Dry
Concerns Hyperpigmentation, Sensitivity
Skin Tone Neutral
Undertone Neutral
Age Range 65+
Reviewed by An ILIA customer
Rated 5 out of 5 stars
9/29/26
Skin looks wonderful!
This foundation is what I have been looking for!
It goes on smoothly and lloks great all day.
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Kristi P.
Verified Buyer
Reviewing
True Skin Serum Foundation
I recommend this product
Skin Type Normal
Concerns Sensitivity
Skin Tone Neutral
Undertone Neutral
Reviewed by An ILIA customer
Rated 4 out of 5 stars
9/26/26
Nice
I was color matched from a photo and it was too dark and cool toned. I exchanged for the next lighter shade and neutral but its still too dark. Im not sure if i can or should exchange again. I hate wasting this stuff.
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We believe in skin that looks like skin. True Skin Serum Foundation is a weightless foundation formula powered by potent skincare ingredients.

This silky, medium coverage foundation melts in and moves with you. True Skin delivers a natural finish and visibly improves skin with every wear, minimizing the look of uneven tone and texture over time. Niacinamide helps visibly smooth skin texture and refine uneven tone, while Allantoin helps soothe and support skin's natural glow. Skin is left looking real and radiant—like you, just more polished. The non-comedogenic formula is safe for sensitive skin, vegan + cruelty-free, and formulated without fragrance or gluten.

True Skin Serum Foundation

Thoughtfully Formulated