Shade Match FAQ
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There are a few ways to find your shade. You can take the shade finder quiz on this page, which asks about your skin tone, undertone, and coverage preferences to match you across the full complexion lineup. You can also find your match for a specific product—Super Serum Skin Tint SPF 40, True Skin Serum Foundation, Skin Rewind Complexion Stick, and Skin Blur Serum Concealer each has its own dedicated shade finder tool.If you'd prefer a personal recommendation, you can send us a selfie (makeup-free) and an ILIA expert will match you.
Our entire complexion lineup is formulated and clinically tested for sensitive skin. Each formula delivers a different coverage level and finish—boosted with potent skincare ingredients designed to make your skin better.
Super Serum Skin Tint SPF 40 delivers light to medium coverage with a dewy finish, powerful skincare, and mineral SPF.
Skin Blur Serum Concealer delivers featherweight, medium coverage that self-sets for up to 12 hours.
Skin Rewind Complexion Stick is a swipeable formula with buildable medium coverage, a natural-matte finish, and 12-hour wear.
True Skin Serum Foundation delivers medium-coverage with a natural finish, while ingredients like Niacinamide help visibly smooth skin texture.
If you’re unsure of your undertone, send us a selfie (makeup-free) and an ILIA expert will match you, or use our shade finder quiz. Warm undertones have hints of yellow, peach, or gold. Cool undertones have hints of pink or blue. Neutral undertones are a mix of both. Olive undertones occupy a unique middle ground, often not quite warm and not quite cool, with a subtle green or gray cast. We offer shades for each type of undertone across the entire ILIA complexion lineup.
Yes. Skin Blur Serum Concealer has its own dedicated shade finder quiz above.
If you're between two shades, first ensure that you have the right undertone. You might also consider seasonality—choosing a shade that will match your skin tone throughout the current season (i.e. slightly lighter for fall + winter, or slightly deeper for spring + summer). If you’re still unsure, you can send us a selfie (makeup-free) and an ILIA expert will help match you. And if your shade doesn't work out? No problem–we offer free returns.
Yes. ILIA's complexion range is developed with a broad spectrum of skin tones in mind. We offer shades across warm, neutral, cool, and olive undertones.
All ILIA products follow our Clean at ILIA guidelines. Every product is formulated and clinically tested for sensitive skin, lips, or eyes, and is Leaping Bunny certified cruelty-free.
The shade finder covers ILIA's full complexion range, from light to full coverage. Depending on which formula you're matched with, coverage ranges from light-to-medium (Super Serum Skin Tint), to buildable medium (True Skin Serum Foundation and Skin Rewind Complexion Stick), to targeted medium coverage (Skin Blur Serum Concealer). The quiz helps identify which coverage level suits your skin goals best.
The quiz is designed to narrow your options based on skin tone, undertone, and coverage preference. The intent is to provide a strong starting point, but results can vary depending on lighting and screen variations. For the most accurate match, we recommend cross-referencing with the ILIA Shade Guide or sending us a selfie (makeup-free) to get matched by an ILIA expert.
Yes. On each complexion product page, you can input your current foundation shade (any brand) to find your ILIA shade recommendation. You can also reference shade descriptions and model imagery on each product page. If you'd prefer a personal recommendation, you can send us a selfie (makeup-free) and an ILIA expert will match you.
