100%100% said it instantly blurs skin.**

100%said it feels weightless.***

96%said it doesn't crease.****

In a 28-day instrumental study of 22 people (*). In a clinical study of 53 people: immediately (**); after 12 hours (***); after 21 days (****).

Matrixyl™ 3000 Glyx peptides

Boost elasticity + reduce the appearance of fine lines + wrinkles.

Caffeine

Extracted from coffee beans to visibly depuff + revive tired eyes.

Sea Fennel Extract

Sustainably sourced retinol alternative that brightens, firms + smooths.

On the Dot

Apply dots just where you need it for under-eye brightening or spot concealing. The teardrop-shaped wand lets you get into corners with precision.

Blend + Blur

Blend with your fingers or the Blending Brush.

Swipe for More

Swipe onto cheeks, forehead, or chin for more coverage. Our Complexion Brush or a makeup sponge works well to create an all-over blurred effect.

Let It Set

The self-setting formula forms a flexible layer that wears for 12 hours—no powder needed.

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Concealer

(963)

Featherweight. Self-setting. 12-hour wear.

Formula:: Liquid
Coverage:: Medium
Finish:: Natural
Shades:: 34

Select Shade €35

Foundation

(16,058)

Makeup + skincare + mineral SPF.

Formula:: Liquid Serum
Coverage:: Light
Finish:: Dewy
Shades:: 30

Select Shade €50

(2,606)

Medium Coverage, Natural-Matte Finish

Formula:: Swipeable Stick
Coverage:: Medium
Finish:: Natural-Matte
Shades:: 42

Select Shade €56

(4,383)

Medium Coverage, Natural Finish

Formula:: Liquid
Coverage:: Medium
Finish:: Natural
Shades:: 30

Select Shade €59

Step 1 The Base Face Milk

Start by creating a smooth, hydrated canvas for makeup.
Step 2 Super Serum Skin Tint SPF 30

Smooth onto skin for an all-over tint + mineral SPF.

Select Shade - €50
Skin Blur Serum Concealer - NEW

Step 3 Skin Blur Serum Concealer

Add extra coverage where you want it—like blemishes or dark circles.

Select Shade - €35
Step 4 Soft Focus Blurring Blush

Sweep onto cheeks to finish with a glowy, dimensional flush.

Select Shade - €40

Why We Love It

Inspired by soft, airy fabrics that drape and move with you, this weightless concealer flexes like real skin for 12-hour wear.

Founder's Note

— Sasha

Place the outer carton in your curbside recycling bin.
Clean the tube, wand, and cap.
Send the tube, wand, and cap to Pact. Drop them in your nearest collection bin, or download your free shipping label once you collect 10 empties.

Skin Blur Serum Concealer has a self-setting formula, which means that it dries down with the warmth of skin. As it sets, it forms a flexible layer that resists creasing for 12 hours—no powder needed.

Skin Blur Serum Concealer is great for mature skin. The self-setting formula resists creasing in fine lines and wrinkles, and it’s formulated with powerful anti-aging skincare to boost elasticity and firm skin over time.

Yes, Skin Blur Serum Concealer was clinically tested on sensitive skin. It’s also fragrance-free and non-comedogenic, making it ideal for all skin types.

Matrixyl™ 3000 Glyx is a complex of two peptides (the building blocks of protein), which are known to boost elasticity and reduce the appearance of fine lines and wrinkles.

Yes, Skin Blur works well as all-over coverage. Just swipe the wand across larger areas—like the cheeks, forehead, or chin—to even out skin tone and create a smooth, blurred finish.

Finding your shade match is easy—visit Find My Shade for quizzes and shade comparison guides for personalized recommendations. Need more help, check out our Shade Match Guide article to see how your shade translates across ILIA products.

4.6

Rated 4.6 out of 5 stars

Based on 963 reviews

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963 reviews

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Christine F.
Verified Buyer
I recommend this product
Skin Type Dry
Concerns Dark Circles, Redness, Hyperpigmentation, Fine Lines and Wrinkles
Skin Tone Neutral
Undertone Neutral
Age Range 65+
Reviewed by An ILIA customer
Reviewed By An ILIA customer
Skin Blur Serum Concealer Shade Modal 16N
Rated 5 out of 5 stars
10/17/26
Wonderful!!
Am 65 years old and have medium dark under eye area. This concealer does not crack, feels velvety and is the best I have found ,
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Olga B.
Verified Buyer
I recommend this product
Skin Type Normal
Concerns Puffiness
Skin Tone Neutral
Undertone Neutral
Age Range 35-44
Reviewed by An ILIA customer
Reviewed By An ILIA customer
Skin Blur Serum Concealer Shade Twill 1N
Rated 5 out of 5 stars
10/16/26
Very good concealer!
I love the ingredients, performance, texture and color of this concealer. My only concern ( but it applies to all brands)-is the size of a product. I believe that product should be empty close to it’s expiration day.
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Marguerite R.
Verified Buyer
Skin Type Combination
Concerns Hyperpigmentation, Uneven Texture
Skin Tone Olive
Undertone Warm
Reviewed by An ILIA customer
Reviewed By An ILIA customer
Rated 3 out of 5 stars
10/16/26
It's ok
It doesn't really blur anything; it's about the same as any other concealer for blemishes/spots
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Michelle S.
Verified Buyer
I recommend this product
Skin Type Dry
Concerns Uneven Texture, Visible Pores
Skin Tone Neutral
Undertone Neutral
Age Range 35-44
Reviewed by An ILIA customer
Reviewed By An ILIA customer
Rated 5 out of 5 stars
10/16/26
Great concealer
One of my favorite concealers
Was this helpful?
Maura D.
Verified Buyer
I recommend this product
Skin Type Combination
Concerns Fine lines + Wrinkles, Dark Circles
Skin Tone Cool
Undertone Cool
Age Range 25-34
Reviewed by An ILIA customer
Reviewed By An ILIA customer
Skin Blur Serum Concealer Shade Organza 4C
Rated 5 out of 5 stars
10/16/26
Favorite concealer
I never used to wear concealer before trying this one because they never usually sit nicely on my skin, and it just looks better without. This changed everything! It doesn’t look heavy at all, and really is self setting. Though I do still lightly set it, but even then it never looks like too much makeup. And it is nice that it doesn’t have to be immediately set and still will not crease. Lastly, the shades are really good. I’ve tried other brands that are just too yellow for my very fair cool toned skin. It also REALLY is fair, I plan to try a darker shade next that isn’t as brightening for areas I don’t want to highlight. This is the first concealer I’ve ever scraped the bottle clean and had to replace within a handful of months!
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Skin Blur Serum Concealer

Thoughtfully Formulated

Clinical Results