100%said it instantly blurs skin.**

100%said it feels weightless.***

96%said it doesn't crease.****

In a 28-day instrumental study of 22 people (*). In a clinical study of 53 people: immediately (**); after 12 hours (***); after 21 days (****).

Matrixyl™ 3000 Glyx peptides

Boost elasticity + reduce the appearance of fine lines + wrinkles.

Caffeine

Extracted from coffee beans to visibly depuff + revive tired eyes.

Sea Fennel Extract

Sustainably sourced retinol alternative that brightens, firms + smooths.

On the Dot

Apply dots just where you need it for under-eye brightening or spot concealing. The teardrop-shaped wand lets you get into corners with precision.

Blend + Blur

Blend with your fingers or the Blending Brush.

Swipe for More

Swipe onto cheeks, forehead, or chin for more coverage. Our Complexion Brush or a makeup sponge works well to create an all-over blurred effect.

Let It Set

The self-setting formula forms a flexible layer that wears for 12 hours—no powder needed.

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Concealer

(1,003)

Featherweight. Self-setting. 12-hour wear.

Formula:: Liquid
Coverage:: Medium
Finish:: Natural
Shades:: 34

Select Shade €35

Foundation

(16,146)

Makeup + skincare + mineral SPF.

Formula:: Liquid Serum
Coverage:: Light
Finish:: Dewy
Shades:: 30

Select Shade €50

(2,617)

Medium Coverage, Natural-Matte Finish

Formula:: Swipeable Stick
Coverage:: Medium
Finish:: Natural-Matte
Shades:: 42

Select Shade €56

(4,398)

Medium Coverage, Natural Finish

Formula:: Liquid
Coverage:: Medium
Finish:: Natural
Shades:: 30

Select Shade €59

Step 1 The Base Face Milk

Start by creating a smooth, hydrated canvas for makeup.
Step 2 Super Serum Skin Tint SPF 30

Smooth onto skin for an all-over tint + mineral SPF.

Select Shade - €50
Skin Blur Serum Concealer - NEW

Step 3 Skin Blur Serum Concealer

Add extra coverage where you want it—like blemishes or dark circles.

Select Shade - €35
Step 4 Soft Focus Blurring Blush

Sweep onto cheeks to finish with a glowy, dimensional flush.

Select Shade - €40

Why We Love It

Inspired by soft, airy fabrics that drape and move with you, this weightless concealer flexes like real skin for 12-hour wear.

Founder's Note

— Sasha

Place the outer carton in your curbside recycling bin.
Clean the tube, wand, and cap.
Send the tube, wand, and cap to Pact. Drop them in your nearest collection bin, or download your free shipping label once you collect 10 empties.

Skin Blur Serum Concealer has a self-setting formula, which means that it dries down with the warmth of skin. As it sets, it forms a flexible layer that resists creasing for 12 hours—no powder needed.

Skin Blur Serum Concealer is great for mature skin. The self-setting formula resists creasing in fine lines and wrinkles, and it’s formulated with powerful anti-aging skincare to boost elasticity and firm skin over time.

Yes, Skin Blur Serum Concealer was clinically tested on sensitive skin. It’s also fragrance-free and non-comedogenic, making it ideal for all skin types.

Matrixyl™ 3000 Glyx is a complex of two peptides (the building blocks of protein), which are known to boost elasticity and reduce the appearance of fine lines and wrinkles.

Yes, Skin Blur works well as all-over coverage. Just swipe the wand across larger areas—like the cheeks, forehead, or chin—to even out skin tone and create a smooth, blurred finish.

Finding your shade match is easy—visit Find My Shade for quizzes and shade comparison guides for personalized recommendations. Need more help, check out our Shade Match Guide article to see how your shade translates across ILIA products.

4.6

Rated 4.6 out of 5 stars

Based on 1,003 reviews

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1,003 reviews

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Stephanie G.
Verified Buyer
I recommend this product
Skin Type Combination
Concerns Fine lines + Wrinkles, Sensitivity, Uneven Texture, Visible Pores, Redness
Skin Tone Neutral
Undertone Neutral
Age Range 65+
Reviewed by An ILIA customer
Skin Blur Serum Concealer Shade Ramie 9W
Rated 5 out of 5 stars
11/11/26
concealer (neutral Ramie)
I LOVE this! I could probably get by with this as foundation but I put it on first, blend with a brush and put a bit of skin tint on. Covers beautifully and looks so natural!
Incentivized review
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Suzanne
I recommend this product
Rated 5 out of 5 stars
11/11/26
5 Stars
AMAZING! This concealer blurs my dark spots and matches my skin tone perfectly. Finally a product that looks natural, but blurs my flaws.
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Maeve R.
Verified Buyer
I recommend this product
Skin Type Combination
Concerns Dark Circles, Breakouts
Skin Tone Neutral
Undertone Cool
Age Range 18-24
Reviewed by An ILIA customer
Skin Blur Serum Concealer Shade Gossamer 2C
Rated 4 out of 5 stars
11/10/26
great product, faulty packaging
I love the product itself but after a few months of normal use the packaging broke, the plunger that removes excess product from the wand can undone and leaves a mess during use. disappointing because I do love the product and have lots left to use!
Incentivized review
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Tracy W.
Verified Buyer
I recommend this product
Skin Type Combination
Concerns Fine lines + Wrinkles
Skin Tone Neutral
Undertone Neutral
Age Range 55-64
Reviewed by An ILIA customer
Rated 4 out of 5 stars
11/10/26
Nice feel
Very nice concealer, but takes some blending.
Incentivized review
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Namratha S.
Verified Buyer
I do not recommend this product
Skin Type Normal
Concerns Fine lines + Wrinkles, Dark Circles
Skin Tone Warm
Undertone Warm
Age Range 25-34
Reviewed by An ILIA customer
Skin Blur Serum Concealer Shade Pointelle 20C
Rated 1 out of 5 stars
11/9/26
Oxidizes and Settles into Fine Lines
I've been using the Skin Blur Serum Concealer for a couple of months now, and unfortunately, can't seem to make it work on multiple fronts. While the shade match provided online via other concealers I use is close upon first application, it oxidizes on my skin to the point where it made my undereye look orange in some instances, and darker in others.
I have tried using the concealer on its own, with setting powder, with setting spray - none of these methods prevents the product from separating and settling into my fine lines. It makes my skin look patchy and worse than without the product. For comparison, my usual concealer never has this issue.
I would not recommend this product. For reference, I am in my early 30s and South Asian.
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Skin Blur Serum Concealer

Thoughtfully Formulated

Clinical Results