Soft Focus Blurring Powder Blush

Thoughtfully Formulated

Blurring.
Smoothing.
Buildable.
12-hour wear.

Clinical Results

94% said it blurs + smooths skin texture.*

94% said the color lasted all day.**

94% said their skin looked smoother + more refined after 28 days.***

In a clinical study of 52 people immediately (*) and after 28 days (***). In a clinical study of 52 people and 12-hour instrumental test (**).

Soft Focus Complex
Blurs and smooths with the perfect ratio of light-filtering powders.

Edelweiss Extract
Rare alpine flower extract that helps lift and smooth for youthful-looking skin.

Winged Kelp Extract
Potent replenisher that restores hydration and supports firmer skin.

Plant-Based Squalane
Seals in moisture and boosts elasticity without clogging pores.

Put a Point on It
Dip the softly pointed Precision Powder Brush into blush and tap off any excess.

Clean Sweep
Sweep onto cheeks in soft, circular motions.

Build + Blur
Add layers to build pigment + blur.

At Second Blush
For an optional dose of dewy dimension, layer Multi-Stick under or over by tapping in with fingers.

Step 2 Super Serum Skin Tint SPF 30

Smooth on like a serum for dewy coverage and mineral SPF.

Sélectionnez Shade €50
Step 3 Super Serum Skin Tint SPF 30

Smooth onto skin for dewy coverage + mineral SPF.

Sélectionnez Shade €50
Step 4 Precision Powder Brush

Dip into Soft Focus Blurring Blush to pick up pigment.
Step 5 Soft Focus Blurring Blush

Sweep onto cheeks for a blurred flush of color.

Sélectionnez Shade €38
Step 6 Multi-Stick

Blend into cheeks with fingers for dewy dimension.

Sélectionnez Shade €42

Why We Love It

Powered by our light-filtering Soft Focus Complex, this blush blurs pores + smooths skin texture for a dimensional flush of color.

Founder's Note

“What I love about this formula is how beautifully it sits on the skin—it gives a diffused blur of color that you can build. It’s unlike any powder blush I’ve tried before.”

— Sasha

FAQ

If we didn't answer your question, contact us.

In clinical testing, Soft Focus Blurring Blush was shown to last for 12 hours.

Soft Focus Blurring Blush is clinically tested to be safe for sensitive skin. It’s also noncomedogenic and formulated without talc, fragrance, gluten, or silicone.

Yes, Soft Focus Blurring Blush is talc-free.

We love to layer Soft Focus Blurring Blush with Multi-Stick! For long-lasting color with a soft-focus finish, apply Multi-Stick first, then sweep Blurring Blush on top. For a more dewy flush, try Blurring Blush first, then tap Multi-Stick on top with your fingers.

4.9

Rated 4.9 out of 5 stars

Based on 976 reviews

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976 reviews

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Tamara S.
Verified Buyer
I recommend this product
Skin Type Combination
Skin Tone Cool
Undertone Neutral
Age Range 45-54
Reviewed by An ILIA customer
Rated 5 out of 5 stars
12/22/25
Soft, natural glow - no effort required
This blush is beautiful. The texture is silky and lightweight, blends effortlessly, and gives the most natural soft-focus flush. It really does blur and smooth without looking powdery or heavy. Perfect for everyday wear and easy to build if you want a little more color. One of those products that just works.
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Tanya D.
Verified Buyer
I recommend this product
Skin Type Combination
Skin Tone Neutral
Undertone Neutral
Age Range 35-44
Reviewed by An ILIA customer
Rated 5 out of 5 stars
12/8/25
Long lasting color
Flutter is a beautiful peachy pink color that works for my daughter's lighter skin and for my warm skin tone. This blush is also highly pigmented so a little goes a long way.
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Jordan A.
Verified Buyer
I recommend this product
Skin Type Sensitive
Skin Tone Olive
Undertone Warm
Age Range 45-54
Reviewed by An ILIA customer
Rated 4 out of 5 stars
11/5/25
Very pretty!
But with any of the foundations, the color gets oily on top with each use. Very blendable. I wish the skincare/foundation residue didnt transfer (even after setting) to the blush. Matches the colors of multi sticks, oils, and lip crayons. Perfectly complementary!
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Kristin B.
Verified Reviewer
I recommend this product
Skin Type Normal
Concerns Fine lines + Wrinkles, Sensitivity
Skin Tone Neutral
Undertone Cool
Eye Color Green
Age Range 35-44
Reviewed by An incentivized reviewer
Rated 5 out of 5 stars
10/7/25
Nice color
This blush lasted day and went on smooth, blending easily so I didn’t have any weird lines. The color was great, a little went a long way and it lasted all day.
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Chloe H.
Verified Reviewer
I recommend this product
Skin Type Combination
Concerns Visible Pores
Skin Tone Neutral
Undertone Neutral
Eye Color Brown
Reviewed by An incentivized reviewer
Rated 5 out of 5 stars
9/8/25
Unique, coral color!
(I received this product in exchange for my honest review) This blush truly surprised me, I typically try to stay away from powder blushes as I find they can be a bit drying on my skin type- but this Soft Focus Blurring Blush went on seamlessly! The formula is so soft and creamy and seems to just melt right into the skin. It’s super easy to build up the pigment for a bright, bold look- or to just as a touch for a more natural vibe! Love this brand and love this formula!
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Powder Blush from ILIA.

Meet a powder blush that goes on as a lightweight veil of color—then builds to a blurred, dimensional flush without getting cakey, muddy, or settling into fine lines. Formulated with a unique Soft Focus Complex—and no talc—Soft Focus Blurring Blush visibly blurs pores and smooths skin texture with 12 hours of all-day wear.

Choose from 8 talc-free shades that are vegan, cruelty-free, non-comedogenic, and safe for sensitive skin. Try layering it under or on top of Multi-Stick for a multidimensional cheek look. Pair it with the ILIA Precision Powder Brush for seamless application and effortless blending.

20% OFF EVERYTHING—PLUS TWO FREE GIFTS WITH ANY €100+ ORDER* | SHOP THE SALE

Soft Focus Blurring Blush

Thoughtfully Formulated

Blurring.
Smoothing.
Buildable.
12-hour wear.

Clinical Results

94% said it blurs + smooths skin texture.*

94% said the color lasted all day.**

94% said their skin looked smoother + more refined after 28 days.***

Powder Blush Ingredients

How to Use

Get the Look: Dewy Dimension

Step 2 Super Serum Skin Tint SPF 30

Step 3 Super Serum Skin Tint SPF 30

Step 4 Precision Powder Brush

Step 5 Soft Focus Blurring Blush

Step 6 Multi-Stick

Why We Love It

Founder's Note

FAQ

HOW LONG DOES SOFT FOCUS BLURRING BLUSH LAST?

I HAVE SENSITIVE SKIN—CAN I USE SOFT FOCUS BLURRING BLUSH?

IS SOFT FOCUS BLURRING BLUSH TALC-FREE?

CAN I USE IT WITH MULTI-STICK?

Powder Blush from ILIA.

Makeup That Makes Your Skin Better™

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20% OFF EVERYTHING—PLUS TWO FREE GIFTS WITH ANY €100+ ORDER* | SHOP THE SALE

Soft Focus Blurring Blush

Thoughtfully Formulated

Blurring. Smoothing. Buildable. 12-hour wear.

Clinical Results

94% said it blurs + smooths skin texture.*

94% said the color lasted all day.**

94% said their skin looked smoother + more refined after 28 days.***

Powder Blush Ingredients

How to Use

Get the Look: Dewy Dimension

Step 2 Super Serum Skin Tint SPF 30

Step 3 Super Serum Skin Tint SPF 30

Step 4 Precision Powder Brush

Step 5 Soft Focus Blurring Blush

Step 6 Multi-Stick

Why We Love It

Founder's Note

FAQ

HOW LONG DOES SOFT FOCUS BLURRING BLUSH LAST?

I HAVE SENSITIVE SKIN—CAN I USE SOFT FOCUS BLURRING BLUSH?

IS SOFT FOCUS BLURRING BLUSH TALC-FREE?

CAN I USE IT WITH MULTI-STICK?

Powder Blush from ILIA.

Makeup That Makes Your Skin Better™

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Complete your look.

Blurring.
Smoothing.
Buildable.
12-hour wear.