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At ILIA, we believe that skin should look like skin. Everything we do involves choosing safe, effective ingredients to make your skin look and feel alive. Speaking of skin, it’s our obsession. Our formulas are powered by active levels of skin-nourishing ingredients to make your skin look and feel alive. With nothing to hide, our clean formulas are part skincare, part makeup.

Our True Skin Serum Foundation weightlessly delivers buildable, medium coverage and a natural, skin-like finish. Active levels of Niacinamide and Allantoin help smooth and soothe to visibly improve bare skin with every wear. All ILIA formulas are cruelty-free and gluten-free, and are made without talc, parabens, phthalates, petrolatum, mineral oil, synthetic fragrance, BHA/BHT, propylene glycol, PEG’s, D4, D5, D6 and chemical screens.

Clean, skin-centric beauty.

We challenge the conventions of clean beauty to create something radically new—through safe, potent formulas that protect and revive your skin.