Skip to product info

True Skin Serum Foundation

£50 GBP Value

4.5
Rated 4.5 out of 5 stars
4,108 Reviews
True Skin Serum Foundation
True Skin Serum Foundation

Extra Light with Neutral Undertones

Mindoro SF.25

Find My Shade Shade Guide
LIMITED EDITION

Blush, bronze, and highlight with The Ethereal Baked Face Palette.

£50.00

Earn points with this purchase.

Sign In or Join ILIA VIP

Free shipping on orders over £30+
Free + easy returns

Skin that looks like skin.

What it is: A weightless, medium-coverage foundation with a natural finish—now featuring potent levels of smoothing Niacinamide and soothing Allantoin.

How it works: This silky, breathable formula melts in and moves with you, seamlessly blending and blurring for skin that looks like skin. Potent skincare ingredients Niacinamide and Allantoin visibly improve skin with every wear, minimizing the look of uneven tone and texture over time. Skin is left looking real and radiant—like you, just more polished.

What else you need to know:
Size: 1 fl oz | 30 ml
Dermatologist-tested. Non-comedogenic. Safe for sensitive skin. Formulated without fragrance. Cruelty-free. Vegan.

Awards:
- Best Multi-Tasking Foundation, PureWow Editors’ Pick (2022)
- Best Clean Foundation, EBONY Beauty & Grooming Awards (2022)

**Aloe Barbadensis Leaf Juice, Coconut Alkanes, Caprylyl Methicone, Polyglyceryl-6 Polyricinoleate, Cetearyl Isononanoate, Polyglyceryl-2 Isostearate, Boron Nitride, Dimethicone, Disteardimonium Hectorite, **Niacinamide, Oryza Sativa (Rice) Hull Powder, Gluconolactone, Sodium Chloride, Isopentyldiol, Glycerin, Coco-Caprylate/Caprate, **Allantoin, Sodium Benzoate, Caprylic/Capric Triglyceride, Simmondsia Chinensis (Jojoba) Seed Oil, Sclerocarya Birrea Seed Oil, Squalane, Tocopherol, Pentylene Glycol, Triethoxycaprylylsilane, Pistacia Lentiscus (Mastic) Gum, Hydrogenated Lecithin, Calcium Gluconate, Ethylhexylglycerin, Jasminum Officinale (Jasmine) Flower/Leaf Extract, Phenethyl Alcohol, Bisabolol. May Contain (+/-): CI 77891 (Titanium Dioxide), CI 77491, CI 77492, CI 77499 (Iron Oxides)..

**Included at an active level—i.e., a percentage shown to benefit the skin.

  • Prep skin with a few drops of True Skin Radiant Priming Serum. Allow 60 seconds for it to sink in.
  • Shake well. Uncap the bottle and dispense 1-2 pumps into your hand.
  • Blend into skin with your fingers, a makeup sponge, or a brush, like our Complexion Brush or Perfecting Buff Brush.
  • Build your coverage by applying another thin layer wherever needed.
  • Finish by pressing your palms against your skin to help the formula melt in.
  • For a soft-matte finish, set with Soft Focus Setting Powder.

Thoughtfully Formulated

  • VEGAN
  • CRUELTY-FREE
  • FORMULATED WITHOUT FRAGRANCE OR GLUTEN
  • NON-COMEDOGENIC
  • SAFE FOR SENSITIVE SKIN

A Closer Look

The foundation for better skin. Weightless, silky coverage—powered by skincare actives to visibly smooth and soothe with every wear.

Key Active Ingredients

  • Niacinamide

    Helps visibly smooth skin texture and refine uneven tone.

  • Allantoin

    Helps soothe and support skin's natural glow.

  • Aloe

    Helps nourish and hydrate skin with a featherweight feel.

Founder's Note

“My goal was to create a foundation that looks and feels like the best version of your skin. Now, we’ve updated the formula with skincare actives to visibly improve bare skin with each wear. It’s the same undetectable, second-skin coverage I love for a more polished look—boosted with built-in skincare.”

— Sasha

FAQ

If we didn't answer your question, let's chat or contact us.

What level of coverage does True Skin Serum Foundation provide?

+

True Skin Serum Foundation offers medium coverage that you can easily build up by applying more layers.

What kind of finish does it have?

+

True Skin Serum Foundation has a natural, skin-like finish. Once it melds with your skin, you won’t know you’re wearing anything. If you prefer a soft-matte finish, you can set it with a Setting Powder!

Did the formula change?

+

Our reformulated True Skin Serum Foundation is now boosted with skincare ingredients Niacinamide and Allantoin to help smooth and soothe with every wear. It still delivers the weightless, buildable coverage you know and love.

Did the shades change?

+

The existing shades didn’t change, but we added 12 new shades to cater to even more skin tones.

What's the difference between True Skin Serum Foundation and Super Serum Skin Tint SPF 40?

+

True Skin Serum Foundation is a buildable, medium-coverage foundation with a natural finish. Super Serum Skin Tint SPF 40 is a tinted serum with light coverage, mineral SPF, and a dewy finish. Both formulas are powered by potent levels of skincare ingredients to visibly improve bare skin over time.

What skin types is it for?

+

True Skin Serum Foundation is designed for anyone who wants medium coverage that looks like skin. Smoothing Niacinamide and soothing Allantoin have benefits for all skin types.

How should I apply it?

+

You can apply it with your fingers, a makeup sponge, or a brush—it’s up to you. We like to apply it with our Complexion Brush or Perfecting Buff Brush for the most seamless application.

4.5
Rated 4.5 out of 5 stars
Based on 4,108 reviews
Write a Review (Opens in a new window)
4,108 reviews
  • Leisha H.
    True Skin Serum Foundation
    Reviewing
    True Skin Serum Foundation
    I recommend this product
    Rated 5 out of 5 stars
    10/16/24
    Truly Amazing

    I am a breast=cancer survivor and my diagnosis made me rethink everything that goes into and on my body. I was SHOCKED by the toxic chemicals pervasive in cosmetics and skin/hair care products. I did my research and found Ilia. I am so impressed with the texture and durability of the True Skin Serum Foundation. I'm 62 and have fine lines and wrinkles and have found that other foundations accentuate these whereas, this foundation doesn't. It's rich, hydrating and the perfect match for my skin color (I took the test.) My skin looks dewy without looking wet and it stays that way all day. I will be buying more when this bottle runs out.

    Was this helpful?
  • Kate
    Verified Buyer
    True Skin Serum Foundation
    Reviewing
    True Skin Serum Foundation
    I recommend this product
    Rated 5 out of 5 stars
    8/5/24
    wow!!

    It's always scary trying a new foundation online, because finding the perfect color match isn't easy. The biggest problem with being so pale is when you find a foundation that looks perfect at first, only for it to oxidize into a horrible orange later in the day. This foundation does not oxidize orange on me! I prefer a more yellow warm undertone in my makeup and I'm very pleased with the longevity, glow, and eveness this gives me. I set it with Saie translucent setting powder, and the color is flawless! (I'm wearing shade Cozumel SF 1.75.) I was worried this would feel greasy and slide off my face or rub off onto clothes, but so far with the setting powder I haven't had any issues. At 31 my skin is starting to show signs of aging, and this foundation literally rewinds the clock. I'm obsessed!

    Was this helpful?
  • Robin R.
    Verified Buyer
    True Skin Serum Foundation
    Reviewing
    True Skin Serum Foundation
    I recommend this product
    Rated 5 out of 5 stars
    7/10/24
    The Best for a little more coverage

    I wanted something with a little more coverage than Skin Tint. This is perfect. I love the way it feels when it’s applied.

    Was this helpful?
  • Jean G.
    Verified Buyer
    True Skin Serum Foundation
    Reviewing
    True Skin Serum Foundation
    I recommend this product
    Rated 5 out of 5 stars
    6/7/24
    Never going back!!

    Having tired so many foundations and most are either too expensive from my teacher pay or too cakey and the color not good for all the time my face has. So I don't get an even look.

    Th those days are behind me. Thanks to ilia. I have never been so impressed with a skin care makeup company. Ever this shade is perfect for me. It is buildable when I want it to be like in the middle of the day. I'm not disappointed. I am so excited that I found something that I can get that makes me look probably 5 years younger. Smooth, even and light. Thank you!!!

    Was this helpful?
  • Heather C.
    Verified Buyer
    True Skin Serum Foundation
    Reviewing
    True Skin Serum Foundation
    I recommend this product
    Rated 5 out of 5 stars
    5/29/24
    Love this foundation

    Perfect color, light, not cakey, great coverage and is natural looking

    Was this helpful?
Reviews LoadedReviews Added

At ILIA, we believe that skin should look like skin. Everything we do involves choosing safe, effective ingredients to make your skin look and feel alive. Speaking of skin, it’s our obsession. Our formulas are powered by active levels of skin-nourishing ingredients to make your skin look and feel alive. With nothing to hide, our clean formulas are part skincare, part makeup.

Our True Skin Serum Foundation weightlessly delivers buildable, medium coverage and a natural, skin-like finish. Active levels of Niacinamide and Allantoin help smooth and soothe to visibly improve bare skin with every wear. All ILIA formulas are cruelty-free and gluten-free, and are made without talc, parabens, phthalates, petrolatum, mineral oil, synthetic fragrance, BHA/BHT, propylene glycol, PEG’s, D4, D5, D6 and chemical screens.