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Fullest Volumizing Mascara

£28 GBP Value

4.0
Rated 4.0 out of 5 stars
2,003 Reviews

Classic black

Fullest Volumizing Mascara

Full Size
Mini
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£14.00

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What It Is: A clean volumizing mascara that wraps each lash in weightless, buildable volume without flaking or smudging. Safe for sensitive eyes. New lighter, mono-material tube reduces carbon emissions by 39% and waste by 22%.*

*Compared to previous packaging, based on Life Cycle Assessment data from Bluebird Climate.

What It Does: Fullest Volumizing Mascara thickens and defines lashes from root to tip with fullness you can’t miss. Clean, nourishing ingredients condition with every coat for lashes that look fuller and thicker. The flake-resistant formula washes off easily with your favorite cleanser—no scrubbing, tugging, or heavy-duty makeup remover needed.

Fullest Volumizing Mascara is ophthalmologist-tested, safe for sensitive eyes, and safe for contact lens wearers.

Clinical Results

In a consumer study of 32 people:

- 100% agreed it made their lashes look fuller and more voluminous
- 100% agreed it didn’t feel feel heavy on their lashes
- 97% agreed it didn’t flake or crumble
- 94% agreed it didn’t didn't smudge

What Else You Need to Know

With its flexible nylon micro-bristles, the violin-shaped brush catches every last lash, coating them with the perfect amount of product every time.

Size: 0.32 fl oz | 9.5 ml

Awards:
- Beauty Innovator Award, Refinery29 (2021)

Aqua/Water/Eau, Cera Alba/Beeswax/Cire d'abeille, Synthetic Beeswax, Glyceryl Stearate, Glycerin, Cera Carnauba/Copernicia Cerifera (Carnauba) Wax/Cire de Carnauba, Dimer Dilinoleyl Dimer Dilinoleate, Stearic Acid, Palmitic Acid, Ethylhexyl Polyhydroxystearate, Polyglyceryl-6 Polyricinoleate, Jojoba Esters, Acacia Senegal Gum, Panthenol, Benzyl Alcohol, Caprylyl Glycol, Sodium Hydroxide, Xanthan Gum, Caprylhydroxamic Acid, Arginine, Lauric Acid, Myristic Acid, Arachidic Acid, Oleic Acid, Tocopherol. May Contain/Peut Contenir (±): CI 77499 (Iron Oxide).

  1. Wipe off any excess product from the brush.
  2. Nestle the brush into the base of lashes and glide upwards, wiggling from side to side. 
  3. Apply several coats for more volume and dimension.
  4. Use the tip of the brush to separate and define hard-to-reach lashes. 

Thoughtfully Formulated

  • Safe for sensitive eyes
  • Ophthalmologist-tested
  • Formulated without fragrance
  • Safe for contact lenses

A Closer Look

Full-on volume with a featherweight feel. Leaves lashes soft and lush—not flaky, crunchy, or stiff.

Key Active Ingredients

  • Arginine

    Haircare hero that supports visibly fuller lashes.

  • Provitamin b5

    Nourishes to promote thicker-looking lashes.

  • Weightless wax blend

    Adds full, flexible body without the weight.

Founder's Note

“Mascara is a mood. For days that call for length with a more natural look, I reach for our Limitless Lash Mascara. The rest of the time, I’m reaching for Fullest Volumizing Mascara to deliver full, fluffy volume that lasts.”

— Sasha

FAQ

If we didn't answer your question, let's chat or contact us.

What's the difference between Limitless Lash Mascara and Fullest Volumizing Mascara?

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Limitless Lash Mascara lengthens, lifts, and separates for fluttery, fanned-out lashes. Fullest Volumizing Mascara adds weightless, buildable volume and thickness. Our founder, Sasha, loves to use Limitless during the day for a more natural look and Fullest at night for full, fluffy volume that makes a statement. Both are clean, safe for sensitive eyes, smudge-free, flake-free, and easily removable with your normal cleanser.

Is Fullest Volumizing Mascara a tubing mascara?

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Fullest Volumizing Mascara is not a tubing mascara, but it washes off easily with your normal cleanser just like one.

How do I remove Fullest Volumizing Mascara?

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The smudge-free, flake-free formula washes off easily with your normal cleanser—no scrubbing, tugging, or heavy-duty makeup remover needed.

Do I need to let the formula dry between layers?

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There's no need to let the formula dry between layers, but for maximum volume, you may want to wait 30 seconds between each coat.

Is Fullest Volumizing Mascara vegan?

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Fullest Volumizing Mascara is cruelty-free but not vegan, due to a small amount of ethically sourced beeswax.

What can I do to prevent mascara from transferring around my eyes?

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To help prevent transferring on oily or hooded lids, try setting your eye area with Soft Focus Setting Powder. We also recommend avoiding heavy creams or oils around the eyes, as this can cause mascara to transfer.

4.0
Rated 4.0 out of 5 stars
Based on 2,003 reviews
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2,003 reviews
  • Ondrea A.
    Verified Reviewer
    I recommend this product
    Rated 5 out of 5 stars
    11/3/24
    Don't overdo it and it looks great!

    I didn't originally purchase this mascara because it looked too heavy/globby in many of the photos people posted. However I received it as a sample and ended up loving it even more than the Limitless Lash Lengthening mascara. I have fine but long eyelashes (which are beginning to thin with age) and this volumizing formula with the wand that separates the lashes really works for me. I think the trick is not to overdo it, at least if you prefer a more natural look. I wore it all day today and had no trouble with flaking or stinging my eyes.

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  • Sabrina B.
    Verified Reviewer
    I recommend this product
    Rated 5 out of 5 stars
    10/20/24
    Obsessed

    So I have hooded eyelids and skimpy lashes. Even if I don’t have time to curl them, this mascara makes me look like I have nice and full lashes. I do sometimes prep with a primer- which I do recommend and have on in underneath b/c I need all the help I can get. However another thing is that there is no flaking or smudging! I refuse to buy any other mascara.

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  • Ingrid
    Verified Reviewer
    I recommend this product
    Rated 5 out of 5 stars
    10/17/24
    Good volume!

    I received this mascara sample from Pinchme and I absolutely love this mascara. I was pleasantly surprised! This mascara definitely adds more volume, thick. My lashes look full. Another plus is that it's long-lasting. I'm so pleased with this product and will recommend and purchase!

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  • Jenny
    Verified Buyer
    I do not recommend this product
    Rated 3 out of 5 stars
    8/17/24
    Mascara was not for me

    After trying ILIA'S fullest Voluming mascara, I was not impressed. The mascara was flaky and did not volumize my lashes. The shape of the wand was awkward to use. I love ILIA'S other products but the mascara was not meant for me.

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  • Denia M.
    Verified Buyer
    I recommend this product
    Rated 5 out of 5 stars
    8/17/24
    My All-time Fave

    I’ve tried sooo many non-toxic mascaras but I always go back to this one! In comparison to other popular options: It flakes far less than the Rare Beauty mascara and it holds a better curl than the Tower 28 mascara. It also delivers more volume than both. I always repurchase the mini size because I like that I can go through the tube before it dries out, whereas the regular tube is too much product for me and tends to dry out before I can use it all.

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