Limitless Lash Mascara

£28 GBP Value

4.6

Rated 4.6 out of 5 stars

7,161 Reviews

Black Mascara Brush with ILIA container. One Mini size mascara is pictured.

Soft Black

After Midnight

NEW

Size

Full

Mini

£28.00 One-time purchase

£25.20 Ships every

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Limitless length. Limitless lift. This award-winning clean mascara—now in a new brown shade—lengthens, lifts, and separates to take lashes beyond their limits. The long-wear formula glides on without clumping, then resists flaking and smudging for up to 12 hours. Use the unique dual-sided wand to customize your lash look—it works like a brush and lash comb in one. With every swipe, powerful lash care ingredients nourish and strengthen like a lash serum. Safe for sensitive eyes and contact lens wearers, it removes easily with warm water—no scrubbing or tugging needed. With 25,000+ 5-star reviews and 19 industry awards, it’s no wonder Limitless Lash is a cult favorite.

Full Size: 0.27oz. | 8g
Mini Size: 0.1oz. | 3g

Awards:
- Best Clean Mascara, Allure's Readers' Choice Awards (2025)
- Cosmopolitan Readers' Choice Beauty Awards (2024)
- Best Clean Mascara, Allure's Readers' Choice Awards (2024)
- Best Clean Mascara, Allure's Readers' Choice Awards (2023)
- Best Lengthening Mascara, Oprah Daily Editor's Choice (2023)
- Best Mascara, Organic Spa Beauty Awards (2022)
- Best Clean Mascara, Allure's Readers' Choice Awards (2022)
- Best Lengthening Mascara, NewBeauty Awards (2022)
- Best Mascara, Her Campus College Beauty Awards (2022)
- Best Clean Mascara, Allure's Readers' Choice Awards (2020)
- Best Clean Mascara, Allure's Best of Beauty (2019)
- Best Natural Mascara, Glamour Magazine (2019)

Aqua/Water/Eau, Cera Alba/Beeswax/Cire D'Abeille*, Butyrospermum Parkii (Shea) Butter*, Polyglyceryl-6 Distearate, Dimer Dilinoleyl Dimer Dilinoleate, Glycerin, Cera Carnauba/Copernicia Cerifera (Carnauba) Wax/Cire De Carnauba*, Polyglyceryl-10 Myristate, Cetyl Alcohol, Glyceryl Caprylate, Leuconostoc/Radish Root Ferment Filtrate, Zea Mays (Corn) Starch*, Xanthan Gum, Arginine, Phenethyl Alcohol, Biotin, Urtica Dioica (Nettle) Extract, 1,2-Hexanediol, Caprylyl Glycol, Sodium Benzoate, Citric Acid, Potassium Sorbate, Benzoic Acid, Myristoyl Pentapeptide-17, Ci 77499 (Iron Oxide). *Organic Ingredients. Ingrédients Organiques.

Ingredients are subject to change. This is the most up-to-date ingredient list, which may differ from product packaging.

Thoughtfully Formulated

Before and after images of different shades of eyes and lash types with Limitless Lash Mascara applied and not applied.

Up to 12-hour wear.
Flake-resistant.
Smudge-resistant.
Safe for sensitive eyes.
Powerful lash care ingredients.

Close up of an eye with Limitless Lash Mascara applied. There is a zoom in on the comb to educate what each side achieves.

Instant Results

100% said it lifts, separates + defines lashes*

97% said it doesn’t smudge, flake, or crumble**

95% said lashes look longer*

91% said it nourishes + fortifies lashes***

In a clinical study of 42 people after 2 weeks (*) and immediately (***). In a 2-week study of 32 people (**).

Arginine + Biotin
Help strengthen + fortify for healthier-looking lashes.

Organic Shea Butter
Weightlessly conditions + adds a soft, flexible feel.

Ethically Sourced Beeswax
Nourishes + defines lashes without clumping.

Curl Your Lashes
For extra lift, use an eyelash curler before applying.

Lift With the Short Side
Nestle the short bristles of the dual-sided wand into the base of lashes and glide upwards to lift and define.

Lengthen With the Long Side
Use the longer, comb-like side to lengthen and separate each lash.

Layer It On
Apply more coats for a bolder look.

Bright Start Retinol Alternative Eye Cream

Brighten, hydrate, smooth, and depuff eyes before makeup.
Super Serum Skin Tint SPF 30

Smooth on like a serum for dewy coverage and mineral SPF.

Select Shade £42
Eye Stylus Shadow Stick

Line, define, or cover lids with rich, long-lasting color.

Select Shade £32
Limitless Lash Mascara

Glide through lashes to lengthen, lift, and separate.

Select Shade £28

Why We Love It

The unique dual-sided wand takes Limitless Lash to the next level—the short side lifts + defines while the longer side lengthens + separates with precision.

Founder's Note

“We tested over 100 applicators before landing on our dual-sided wand. The shape lets you lift and define, then comb out and lengthen the lashes—it’s a big part of why Limitless is such a success.”

— Sasha

FAQ

If we didn't answer your question, contact us.

Limitless Lash Mascara is safe for sensitive eyes and contact lens wearers. It’s also ophthalmologist-tested and formulated without fragrance.

Limitless Lash is clinically proven to resist flaking and smudging all day.

Limitless Lash isn’t a tubing mascara, but it removes easily with warm water just like one.

Limitless Lash rinses away easily with just warm water. You can also use The Cleanse Soft Foaming Cleanser or your regular cleanser.

For thicker, more volumized lashes, we love to layer Fullest Volumizing Mascara underneath Limitless Lash.

4.6

Rated 4.6 out of 5 stars

Based on 7,161 reviews

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7,161 reviews

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Erika R.
Verified Buyer
Reviewing
Limitless Lash Mascara
I recommend this product
Skin Type Combination
Skin Tone Neutral
Undertone Neutral
Eye Color Brown
Reviewed by An ILIA customer
Rated 5 out of 5 stars
12/4/25
Fantastic mascara!
Makes lashes super long and full. I’ve recommended it to many people and have given it as a gift- it’s so good.
Was this helpful?
carol e.
Verified Buyer
Reviewing
Limitless Lash Mascara
I recommend this product
Skin Type Normal
Skin Tone Cool
Undertone Cool
Eye Color Brown
Age Range 65+
Reviewed by An ILIA customer
Rated 5 out of 5 stars
12/2/25
Mascara bliss!
Excellence used this mascara for years!
Was this helpful?
Keshia
Verified Buyer
Reviewing
Limitless Lash Mascara
I do not recommend this product
Skin Type Combination
Skin Tone Neutral
Undertone Neutral
Eye Color Green
Age Range 35-44
Reviewed by An ILIA customer
Rated 1 out of 5 stars
11/25/25
Not impressed
I've heard so much about this mascara and I'm not sure what all the hype is about. I've had much better success with cheaper brands, and that's probably because the wand on this mascara is terrible quality. The wand is literally losing its bristles, and I am not even a daily mascara user. I don't leave reviews very often, but I'm really disappointed in the quality, especially considering the price. Not worth it.
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Gwendolyn R. B.
Verified Buyer
Reviewing
Limitless Lash Mascara
I recommend this product
Skin Type Sensitive
Skin Tone Warm
Undertone Neutral
Eye Color Brown
Age Range 25-34
Reviewed by An ILIA customer
Rated 5 out of 5 stars
11/19/25
My favorite
This has been my favorite mascara for a long time! I will never switch away!
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Jennifer A. R.
Verified Buyer
Reviewing
Limitless Lash Mascara
I do not recommend this product
Skin Type Normal
Skin Tone Warm
Undertone Neutral
Eye Color Hazel
Age Range 45-54
Reviewed by An ILIA customer
Rated 1 out of 5 stars
11/10/25
Disappointed
I had high hopes for this mascara especially at its price point but it clumps on my lashes
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Clean 12-Hour Wear Mascara that Lengthens & Separates.

ILIA's Limitless Lash is an award-winning clean mascara that glides on without clumping, then resists flaking and smudging for up to 12 hours. The lengthening mascara’s unique dual-sided wand is designed to lift + define + separate lashes—delivering powerful lash care ingredients that nourish and strengthen like a lash serum.

Safe for sensitive eyes and contact lens wearers, it removes easily with warm water—no scrubbing or tugging needed. With two shades to choose from—a bold black mascara and a rich brown mascara—the makeup looks are limitless.

FREE FULL-SIZE GIFT WITH ANY £75+ ORDER | SHOP TO CLAIM

Limitless Lash Mascara

Thoughtfully Formulated

Up to 12-hour wear.
Flake-resistant.
Smudge-resistant.
Safe for sensitive eyes.
Powerful lash care ingredients.

Instant Results

100% said it lifts, separates + defines lashes*

97% said it doesn’t smudge, flake, or crumble**

95% said lashes look longer*

91% said it nourishes + fortifies lashes***

Powerful Lash Care Ingredients

How to Use This Clean Mascara

The Art of the Eye

Bright Start Retinol Alternative Eye Cream

Super Serum Skin Tint SPF 30

Eye Stylus Shadow Stick