Limitless Lash Mascara
£28 GBP
Earn 36 points with this purchase.
About ILIA Mascara
What it is: ILIA's Limitless Lash Mascara is an award-winning clean mascara that goes above and beyond the expectations of any natural mascara. Buildable and flake-resistant, Limitless Lash Mascara lengthens, lifts, and separates with just the right amount of volume. Lighter, mono-material tube reduces carbon emissions by 46% and waste by up to 20%.*
*Compared to previous packaging, based on Life Cycle Assessment data from Bluebird Climate.
How it works: Boosted with Arginine and Organic Shea Butter, ILIA’s lightweight mascara nourishes and conditions lashes with each swipe. Use the dual-sided wand to customize your lash look—the shorter side curls and lifts, while the longer, comb-like side separates and lengthens with precision. Gentle enough for sensitive eyes, the 99% naturally derived formula rinses away easily with just warm water—no scrubbing or tugging needed.
ILIA Mascara: Everything you need to know
Full Size: 0.27 oz | 8 g
Mini Size: 0.1oz | 3g
Awards:
- Cosmopolitan Readers' Choice Beauty Awards (2024)
- Best Clean Mascara, Allure's Readers' Choice Awards (2024)
- Best Clean Mascara, Allure's Readers' Choice Awards (2023)
- Best Lengthening Mascara, Oprah Daily Editor's Choice (2023)
- Best Mascara, Organic Spa Beauty Awards (2022)
- Best Clean Mascara, Allure's Readers' Choice Awards (2022)
- Best Lengthening Mascara, NewBeauty Awards (2022)
- Best Mascara, Her Campus College Beauty Awards (2022)
- Best Clean Mascara, Allure's Readers' Choice Awards (2020)
- Best Clean Mascara, Allure's Best of Beauty (2019)
- Best Natural Mascara, Glamour Magazine (2019)
Why We Love It
Key Active Ingredients
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Arginine
Haircare hero that supports visibly fuller lashes.
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Organic shea butter
Weightlessly conditions lashes.
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Beeswax
Nourishes lashes.
Founder's Note
“We tested over 100 applicators before landing on our dual-sided wand. The shape lets you lift and define, then comb out and lengthen the lashes—it’s a big part of why Limitless is such a success.”
— Sasha
FAQ
If we didn't answer your question, contact us.
- Suzie S.Verified BuyerReviewingLimitless Lash MascaraI recommend this productSkin Type NormalConcerns Dark CirclesSkin Tone WarmUndertone WarmEye Color HazelAge Range 35-44Reviewed by An ILIA customerRated 5 out of 5 stars1/27/25Looks so natural
This mascara is awesome. It goes on very easily and I love how natural it looks. - It coats my lashes without looking clumpy. It's also so easy to wash off, and, despite that, I find that it stays in place nicely when it's on. I would prefer a rich brown shade, if Ilia offered it in this product. That said, I find that this “soft black” shade, After Midnight, still looks really nice, natural and compliments my warm, fair complexion nicely! Highly recommend!
- WiktoriaVerified ReviewerReviewingLimitless Lash MascaraI recommend this productRated 5 out of 5 stars1/8/25This mascara works wonders!
Best mascara I’ve ever used, started with a mini and had to get the bigger one. My eyelashes definitely grew longer and fuller from using it… the mascara also lifts my eyelashes so well and they stay lifted all day long until I remove it.
I’ve experienced losing eyelashes due to removing make up before, which is not the case anymore with this product. I haven’t seen a single eyelash on my make up wipe since I’ve been using this mascara. I’m in love.
It is not waterproof however it’s not a big problem on a daily basis, if you’re careful with your eyes they won’t smudge easily.
Two first pictures are the results of using ilia, and two last old pictures of using different brands for comparison. I’m very satisfied.
- ThereseVerified BuyerReviewingLimitless Lash MascaraI recommend this productRated 5 out of 5 stars9/27/24Incredible Difference!
I have 'Irish eyes', so my eyes are somewhat tucked back in my head, making my eyelashes more inappreciable too. This mascara does the job. I use the flatter side of the wand to coat, then the 'toothed' side to spike my lashes up vertical. Gurl...they pop out. I simply splash warm water on my eyes to remove, and my eyelashes are fine afterwards. This is the best mascara I've tried and ever hope to try! (ONLY DID MY TOP LASHES IN THE PICTURE)
- Nancy C.Verified BuyerReviewingLimitless Lash MascaraI recommend this productRated 5 out of 5 stars8/16/24Mascara
I love the mascara, This is a clean mascara. It is non irritating and long lasting. I love the wand because it separates and lengthens my lashes without clumps
it doesn’t make my eyelashes fall off like some mascaras do.
- Sara C.Verified BuyerReviewingLimitless Lash MascaraI recommend this productRated 5 out of 5 stars7/13/24Awesome
Awesome mascara love the clean ingredients
