Limitless Lash Mascara

£28 GBP Value

4.6

Rated 4.6 out of 5 stars

5,975 Reviews

Black Mascara Brush with ILIA container and two award winning seals from allure and glamour magazine. One full size mascara.

Soft Black

After Midnight

Full Size

Mini

LIMITED EDITION

Create RSVP-ready looks with The Party Set.

£28.00

Earn points with this purchase.

Free shipping on orders over £30+

Free + easy returns

About ILIA Mascara

What it is: ILIA's Limitless Lash Mascara is an award-winning clean mascara that goes above and beyond the expectations of any natural mascara. Buildable and flake-resistant, Limitless Lash Mascara lengthens, lifts, and separates with just the right amount of volume. Lighter, mono-material tube reduces carbon emissions by 46% and waste by up to 20%.*

*Compared to previous packaging, based on Life Cycle Assessment data from Bluebird Climate.

How it works: Boosted with Arginine and Organic Shea Butter, ILIA’s lightweight mascara nourishes and conditions lashes with each swipe. Use the dual-sided wand to customize your lash look—the shorter side curls and lifts, while the longer, comb-like side separates and lengthens with precision. Gentle enough for sensitive eyes, the 99% naturally derived formula rinses away easily with just warm water—no scrubbing or tugging needed.

ILIA Mascara: Everything you need to know

Full Size: 0.27 oz | 8 g
Mini Size: 0.1oz | 3g

Awards:
- Cosmopolitan Readers' Choice Beauty Awards (2024)
- Best Clean Mascara, Allure's Readers' Choice Awards (2024)
- Best Clean Mascara, Allure's Readers' Choice Awards (2023)
- Best Lengthening Mascara, Oprah Daily Editor's Choice (2023)
- Best Mascara, Organic Spa Beauty Awards (2022)
- Best Clean Mascara, Allure's Readers' Choice Awards (2022)
- Best Lengthening Mascara, NewBeauty Awards (2022)
- Best Mascara, Her Campus College Beauty Awards (2022)
- Best Clean Mascara, Allure's Readers' Choice Awards (2020)
- Best Clean Mascara, Allure's Best of Beauty (2019)
- Best Natural Mascara, Glamour Magazine (2019)

Aqua/Water/Eau, Cera Alba/Beeswax/Cire D'Abeille*, Butyrospermum Parkii (Shea) Butter*, Polyglyceryl-6 Distearate, Dimer Dilinoleyl Dimer Dilinoleate, Glycerin, Cera Carnauba/Copernicia Cerifera (Carnauba) Wax/Cire De Carnauba*, Polyglyceryl-10 Myristate, Cetyl Alcohol, Glyceryl Caprylate, Leuconostoc/Radish Root Ferment Filtrate, Zea Mays (Corn) Starch*, Xanthan Gum, Arginine, Phenethyl Alcohol, Biotin, Urtica Dioica (Nettle) Extract, 1,2-Hexanediol, Caprylyl Glycol, Sodium Benzoate, Citric Acid, Potassium Sorbate, Benzoic Acid, Myristoyl Pentapeptide-17, Ci 77499 (Iron Oxide). *Organic Ingredients. Ingrédients Organiques.

Ingredients are subject to change. This is the most up-to-date ingredient list, which may differ from product packaging.

For extra lift, use an eyelash curler before applying Limitless Lash Mascara.
Glide the short side of the dual-sided wand through lashes to lift and define.
Use the longer, comb-like side to lengthen and separate each lash.
Apply more coats for a bolder look.

A Closer Look

Clean, comfortable, and weightless, ILIA Limitless Lash Mascara resists smudging and flaking throughout the day.

Key Active Ingredients

Arginine

Haircare hero that supports visibly fuller lashes.
Organic shea butter

Weightlessly conditions lashes.
Beeswax

Nourishes lashes.

Founder's Note

“Use an eyelash curler to boost the curl of lashes before application. By working the brush to help lift lashes, it will set the curl in place so your lashes stay lifted throughout the day.”

— Sasha

FAQ

If we didn't answer your question, contact us.

Limitless Lash Mascara is not clinically tested as hypoallergenic.

Limitless Lash Mascara is ophthalmologist-tested to be safe for sensitive eyes and contact lens wearers.

Limitless Lash Mascara is not a tubing mascara, but it removes easily with warm water just like one.

Limitless Lash Mascara removes easily with just warm water. You can also remove it with The Cleanse Soft Foaming Cleanser.

ILIA’s Limitless Lash Mascara is formulated to resist smudging and flaking throughout the day.

Limitless Lash Mascara holds a curl and lifts lashes all day. In a consumer survey of 42 people, 91% said their lashes stayed lifted and 83% said that Limitless holds a curl after 12 hours.

4.6

Rated 4.6 out of 5 stars

Based on 5,975 reviews

Write a Review (Opens in a new window)

5,975 reviews

Sort

Therese
Verified Buyer
Reviewing
Limitless Lash Mascara
I recommend this product
Rated 5 out of 5 stars
9/27/24
Incredible Difference!
I have 'Irish eyes', so my eyes are somewhat tucked back in my head, making my eyelashes more inappreciable too. This mascara does the job. I use the flatter side of the wand to coat, then the 'toothed' side to spike my lashes up vertical. Gurl...they pop out. I simply splash warm water on my eyes to remove, and my eyelashes are fine afterwards. This is the best mascara I've tried and ever hope to try! (ONLY DID MY TOP LASHES IN THE PICTURE)
Was this helpful?
Nancy C.
Verified Buyer
Reviewing
Limitless Lash Mascara
I recommend this product
Rated 5 out of 5 stars
8/16/24
Mascara
I love the mascara, This is a clean mascara. It is non irritating and long lasting. I love the wand because it separates and lengthens my lashes without clumps
it doesn’t make my eyelashes fall off like some mascaras do.
Was this helpful?
Sara C.
Verified Buyer
Reviewing
Limitless Lash Mascara
I recommend this product
Rated 5 out of 5 stars
7/13/24
Awesome
Awesome mascara love the clean ingredients
Was this helpful?
Marie L.
Verified Buyer
Reviewing
Limitless Lash Mascara
I recommend this product
Rated 5 out of 5 stars
7/3/24
Great mascara!
I love the midnight shade and the effective lengthening. I had no issues with clumping or smudging. I love that it is natural and cruelty free, too. Great product!
Was this helpful?
Diane M.
Verified Buyer
Reviewing
Limitless Lash Mascara
I recommend this product
Rated 5 out of 5 stars
6/27/24
Great Mascara
I really like this product. It’s not heavy, it doesn’t clump together, and wears well. Cant go wrong with this.
Was this helpful?

Reviews LoadedReviews Added

Limitless Lash Mascara

A Closer Look

Key Active Ingredients

Founder's Note

FAQ

Is ILIA's Limitless Lash Mascara hypoallergenic?

Is ILIA Mascara safe for people who have sensitive eyes?

Is ILIA Mascara a tubing mascara?

How do you recommend I remove this at the end of the day?

Does ILIA Mascara smudge or flake?

Does ILIA Mascara hold a curl?

Clean, skin-centric beauty.™

We challenge the conventions of clean beauty to create something radically new—through safe, potent formulas that protect and revive your skin.

Shopping bag

Thanks.

Limitless Lash Mascara

A Closer Look

Key Active Ingredients

Founder's Note

FAQ

Is ILIA's Limitless Lash Mascara hypoallergenic?

Is ILIA Mascara safe for people who have sensitive eyes?

Is ILIA Mascara a tubing mascara?

How do you recommend I remove this at the end of the day?

Does ILIA Mascara smudge or flake?

Does ILIA Mascara hold a curl?

Clean, skin-centric beauty.™

We challenge the conventions of clean beauty to create something radically new—through safe, potent formulas that protect and revive your skin.

Coming back soon.

Thanks.

Added to your bag.

Complete your look.