Skip to main content


Skip to product info
Product Image

Brighten. hydrate. smooth. depuff.


Slow down your morning and wake up eyes with a potent eye cream that delivers the benefits of retinol without the drawbacks. With a weightless texture that layers seamlessly under makeup, Bright Start is clinically proven to refresh and revive tired eyes instantly—and reduce dark circles, puffiness, fine lines, and wrinkles over time. Light-reflecting pearl illuminates, and the cooling ceramic tip doubles as a massage tool for a moment of calm as you begin your day.

Size: 0.5fl oz | 15ml

- Marie Claire Beauty Awards (2024)
- Bustle Beauty Awards (2024)
- Allure Best of Beauty Awards (2023)
- Editor's Choice, Well + Good (2023)
- The Skincare Awards, Harper's Bazaar (2023)
- Beauty Awards, SheFinds (2023)


Aqua/Water/Eau, Caprylic/Capric Triglyceride, Persea Gratissima (Avocado) Oil, Propanediol, Glycerin, Pentylene Glycol, Cetearyl Alcohol, Candelilla/Jojoba/Rice Bran Polyglyceryl-3 Esters, Jojoba Oil/Macadamia Seed Oil Esters, Brassica Campestris/Aleurites Fordi Oil Copolymer, Silica, Glyceryl Stearate, Sodium Polyacryloyldimethyl Taurate, Behenyl Alcohol, Caffeine, Moringa Oil/Hydrogenated Moringa Oil Esters, Sodium Stearoyl Lactylate, Mica, Hydroxyacetophenone, Caprylyl Glycol, 1,2-Hexanediol, Squalene, Caprylic/Capric/Succinic Triglyceride, Xanthan Gum, Citric Acid, Sodium Phytate, Phytosteryl Macadamiate, Persea Gratissima (Avocado) Fruit Extract, Crithmum Maritimum Extract, Phytosterols, Tocopherol, Acetyl Hexapeptide-8, Sodium Citrate, CI 77891 (Titanium Dioxide), CI 77491 (Iron Oxide).

Clinical Results

Clinically proven to hydrate skin and reduce dark circles*

83% said the appearance of fine lines and wrinkles was reduced***

100% said concealer applied more smoothly**

93% said under eyes felt smoother***

91% said under eyes were brightened***

In In a 6-week instrumental study of 30 women ages 39-65 (*). In a clinical study of 52 women ages 39-65. Results after 4 weeks (**); after 6 weeks (***).

Key Ingredients

Sea Fennel Extract Sustainably sourced retinol alternative that visibly brightens, firms, and smooths without the drawbacks of traditional retinol, which can be too harsh for sensitive skin

Upcycled Avocado Extract  Zero-waste active that reduces the look of dark circles and puffiness

Caffeine & Peptides Powerful actives that visibly depuff and revive tired eyes

How To Use

The Bright Start Ritual

  1. SWIPE

    Step 1 SWIPE

    Squeeze the tube to apply a small amount below your eyes.

  2. FLIP

    Step 2 FLIP

    Switch to the cooling side of the ceramic tip.


    Step 3 MASSAGE

    Move in slow arcs from the outer corner of the eye in, and up along the brow bone.

  4. TAP

    Step 4 TAP

    Gently pat with fingers to help any excess absorb. Wear alone or under True Skin Serum Concealer.

Why We Love It

A relaxing ritual in the form of an eye cream. Refresh and revive eyes instantly and over time, all while prepping skin for seamless makeup application.

  • Vegan

Founder's Note

“I found so many eye creams didn’t work with concealer or provide all the benefits I was looking for. Bright Start targets my concerns and feels amazing in the morning as a wakeup call for eyes. It doesn’t hurt that there’s a cooling effect with an applicator that doubles as a massage tool.”

— Sasha


If we didn't answer your question, let's chat or contact us.

Should Bright Start be used in the morning or night?

Bright Start can be used morning and night. We love it in the morning as a wakeup call for eyes. The cooling ceramic tip and light-reflecting pearl make it a calming, brightening part of your morning routine.

When in my skincare routine should I apply Bright Start?

We recommend applying Bright Start before your moisturizer and SPF.

What are the benefits of a plant-based retinol alternative versus traditional retinol?

Sea Fennel Extract, the plant-based retinol alternative in Bright Start, delivers the benefits of traditional retinol without the drawbacks. It’s safe for sensitive skin and eyes, safe for daytime use, and there’s no need to build tolerance.

If Bright Start is like a retinol, does that mean I can’t use it with Vitamin C?

The plant-based retinol alternative used in Bright Start, Sea Fennel Extract, isn’t actually a retinoid—it’s a botanical extract with similar benefits. That means it’s safe to use with products containing Vitamin C like our True Skin Serum Concealer.

What skin type is Bright Start meant for?

Bright Start is formulated for all skin types. It’s fragrance-free, non-comedogenic, and safe for sensitive skin and eyes.

Does Bright Start cover dark circles like a concealer?

Bright Start is formulated with sheer, light-reflecting pearl to softly illuminate eyes, but it won't add any coverage. We love pairing it with True Skin Serum Concealer to conceal dark circles or discoloration. Over time, Bright Start is clinically proven to reduce dark circles.

How do you apply Bright Start Activated Eye Cream?

We created Bright Start for a moment of morning calm. Squeeze the tube to swipe a small amount under your eye, flip to the cooling side of the ceramic tip, massage in slow arcs from the outer corner of your eye in and above the brow bone, and tap gently to help any excess product absorb.

Loading Reviews...

Clean, skin-centric beauty.

We challenge the conventions of clean beauty to create something radically new—through safe, potent formulas that protect and revive your skin.