Skin Blur Serum Concealer

£30 GBP Value

4.9

Rated 4.9 out of 5 stars

68 Reviews

Thoughtfully Formulated

Featherweight.
Self-setting.
12-hour wear.
Crease-resistant.

100% said it instantly blurs skin.**

100% said it feels weightless.***

96% said it doesn't crease.****

In a 28-day instrumental study of 22 people (*). In a clinical study of 53 people: immediately (**); after 12 hours (***); after 21 days (****).

Matrixyl™ 3000 Glyx peptides
Boost elasticity + reduce the appearance of fine lines + wrinkles.

Caffeine
Extracted from coffee beans to visibly depuff + revive tired eyes.

Sea Fennel Extract
Sustainably sourced retinol alternative that brightens, firms + smooths.

On the Dot
Apply dots just where you need it for under-eye brightening or spot concealing. The teardrop-shaped wand lets you get into corners with precision.

Blend + Blur
Blend with your fingers or the Blending Brush.

Swipe for More
Swipe onto cheeks, forehead, or chin for more coverage. Our Complexion Brush or a makeup sponge works well to create an all-over blurred effect.

Let It Set
The self-setting formula forms a flexible layer that wears for 12 hours—no powder needed.

Step 1 The Base Face Milk

Start by creating a smooth, hydrated canvas for makeup.
Step 2 Super Serum Skin Tint SPF 30

Smooth onto skin for an all-over tint + mineral SPF.

Select Shade £31.92
Step 3 Skin Blur Serum Concealer

Add extra coverage where you want it—like blemishes or dark circles.

Select Shade £30
Step 4 Soft Focus Blurring Blush

Sweep onto cheeks to finish with a glowy, dimensional flush.

Select Shade £33

Why We Love It

Inspired by soft, airy fabrics that drape and move with you, this weightless concealer flexes like real skin for 12-hour wear.

Founder's Note

“Skin Blur has a featherweight feel. It's so light the way it just spreads and blends out. It creates a soft, airbrushed canvas that doesn't look makeup-y.”

— Sasha

FAQ

If we didn't answer your question, contact us.

Skin Blur Serum Concealer has a self-setting formula, which means that it dries down with the warmth of skin. As it sets, it forms a flexible layer that resists creasing for 12 hours—no powder needed.

Skin Blur Serum Concealer is great for mature skin. The self-setting formula resists creasing in fine lines and wrinkles, and it’s formulated with powerful anti-aging skincare to boost elasticity and firm skin over time.

Yes, Skin Blur Serum Concealer was clinically tested on sensitive skin. It’s also fragrance-free and non-comedogenic, making it ideal for all skin types.

Matrixyl™ 3000 Glyx is a complex of two peptides (the building blocks of protein), which are known to boost elasticity and reduce the appearance of fine lines and wrinkles.

Yes, Skin Blur works well as all-over coverage. Just swipe the wand across larger areas—like the cheeks, forehead, or chin—to even out skin tone and create a smooth, blurred finish.

You can use our virtual shade finder, or email us with a selfie in natural light for a personalized recommendation from our team.

4.9

Rated 4.9 out of 5 stars

Based on 68 reviews

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68 reviews

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Robin
Verified Reviewer
I recommend this product
Skin Type Normal
Concerns Fine lines + Wrinkles
Skin Tone Neutral
Undertone Cool
Age Range 35-44
Reviewed by An incentivized reviewer
Reviewed By An ILIA customer
Skin Blur Serum Concealer Shade Twill 1N
Rated 5 out of 5 stars
3/3/26
Honestly Just Really Good
I’ve tried a lot of concealers over the years, and most of them either crease on me or make my under eyes look dry by the end of the day. So I don’t get excited easily.
This one just… works. It goes on smooth, blends easily, and doesn’t look heavy. I don’t feel like I’m layering on thick makeup. It brightens without looking obvious, which I really appreciate.
It’s not extreme full coverage, but I don’t need that every day. It softens everything and makes me look more rested without settling into lines.
For me, that’s a win. I’d definitely keep using it.
If you want to lean more emotional — like “at this stage of my life” vibe — I can shape it that way too.
Was this helpful?
Jody R.
Verified Reviewer
I recommend this product
Skin Type Dry
Concerns Fine lines + Wrinkles, Fine Lines and Wrinkles
Skin Tone Cool
Undertone Cool
Age Range 65+
Reviewed by An ILIA customer
Reviewed By An ILIA customer
Skin Blur Serum Concealer Shade Piqué 7C
Rated 5 out of 5 stars
3/12/26
WHAT AN AMAZING FORMULA!!!
I am 72 and love this new Skin Blur Serum Concealer!!! I always needed to powder under my eye to help my liner not smudge but don’t have to anymore. This is a new drier formula so no need to powder like they say. It is NOT drying at all and glides smoothly over fine lines much better than the old concealer did. This was definitely a well fought out concealer, and I will be buying it as long as Ilia keeps making it!!! I wear Kai Super Serum Skin tint and on days I want more coverage I use the Skin Rewind Stick in Ash. I asked Ilia on Instagram what would color would brighten my eye and they told to try the concealer color Pique 7C which is a little lighter than my foundation colors. The colors they tell you on the color chart pretty much match your foundation so if you want to brighten up, ask them to help you pick out a color if you need help.
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Cheryl
I recommend this product
Rated 5 out of 5 stars
3/12/26
5 Stars
Love this concealer
Was this helpful?
Jamie R.
Verified Reviewer
I recommend this product
Skin Type Normal
Concerns Fine lines + Wrinkles, Sensitivity, Hyperpigmentation
Skin Tone Neutral
Undertone Neutral
Age Range 35-44
Reviewed by An ILIA customer
Reviewed By An ILIA customer
Skin Blur Serum Concealer Shade Voile 15C
Rated 5 out of 5 stars
3/12/26
The Ultimate Natural-Looking Coverage!
I’m obsessed with this serum concealer! It has a gorgeous, serum-like texture that melts into the skin and provides excellent coverage while still looking like my actual skin. It really does "blur" imperfections and stays put for the full 12 hours without creasing or feeling heavy. My under-eye area looks bright and hydrated all day. It’s the perfect blend of high-performance makeup and skincare!
Was this helpful?
Ange
I recommend this product
Skin Type Normal
Concerns Fine lines + Wrinkles, Visible Pores
Skin Tone Warm
Undertone Warm
Age Range 35-44
Reviewed by An incentivized reviewer
Reviewed By An incentivized reviewer
Skin Blur Serum Concealer Shade Ramie 9W
Rated 5 out of 5 stars
3/12/26
Great product
I received ILIA Skin Blur Serum Concealer with 12-Hour Wear
9W Ramie from pinchme to sample. I love it! Makes my skin look flawless and super easy to use.
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Skin Blur Serum Concealer

Thoughtfully Formulated

Featherweight.
Self-setting.
12-hour wear.
Crease-resistant.

Clinically proven to boost elasticity for firmer skin after 28 days.*

100% said it instantly blurs skin.**

100% said it feels weightless.***

96% said it doesn't crease.****

Serum Concealer Ingredients

How to Use

A Lesson in Layering

Step 1 The Base Face Milk

Step 2 Super Serum Skin Tint SPF 30

Step 3 Skin Blur Serum Concealer

Step 4 Soft Focus Blurring Blush

Why We Love It

Founder's Note

FAQ

What is a self-setting concealer?

Is this concealer good for mature skin?

Is this concealer safe for sensitive skin?

What is Matrixyl™ 3000 Glyx?

Can I use this as an all over face product "foundation"?

How do I find my shade?

Makeup That Makes Your Skin Better™

Shopping bag (0) items

Thanks.

Skin Blur Serum Concealer

Thoughtfully Formulated

Featherweight. Self-setting. 12-hour wear. Crease-resistant.

Clinically proven to boost elasticity for firmer skin after 28 days.*

100% said it instantly blurs skin.**

100% said it feels weightless.***

96% said it doesn't crease.****

Serum Concealer Ingredients

How to Use

A Lesson in Layering

Step 1 The Base Face Milk

Step 2 Super Serum Skin Tint SPF 30

Step 3 Skin Blur Serum Concealer

Step 4 Soft Focus Blurring Blush

Why We Love It

Founder's Note

FAQ

What is a self-setting concealer?

Is this concealer good for mature skin?

Is this concealer safe for sensitive skin?

What is Matrixyl™ 3000 Glyx?

Can I use this as an all over face product "foundation"?

How do I find my shade?

Makeup That Makes Your Skin Better™

Coming back soon.

Thanks.

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Complete your look.

Featherweight.
Self-setting.
12-hour wear.
Crease-resistant.