Limitless Lash Mascara
£28
GBP
Value
Earn points with this purchase.
Limitless length. Limitless lift. This award-winning clean mascara—now in a new brown shade—lengthens, lifts, and separates to take lashes beyond their limits. The long-wear formula glides on without clumping, then resists flaking and smudging for up to 12 hours. Use the unique dual-sided wand to customize your lash look—it works like a brush and lash comb in one. With every swipe, powerful lash care ingredients nourish and strengthen like a lash serum. Safe for sensitive eyes and contact lens wearers, it removes easily with warm water—no scrubbing or tugging needed. With 25,000+ 5-star reviews and 19 industry awards, it’s no wonder Limitless Lash is a cult favorite.
Full Size: 0.27oz. | 8g
Mini Size: 0.1oz. | 3g
Awards:
- Cosmopolitan Readers' Choice Beauty Awards (2024)
- Best Clean Mascara, Allure's Readers' Choice Awards (2024)
- Best Clean Mascara, Allure's Readers' Choice Awards (2023)
- Best Lengthening Mascara, Oprah Daily Editor's Choice (2023)
- Best Mascara, Organic Spa Beauty Awards (2022)
- Best Clean Mascara, Allure's Readers' Choice Awards (2022)
- Best Lengthening Mascara, NewBeauty Awards (2022)
- Best Mascara, Her Campus College Beauty Awards (2022)
- Best Clean Mascara, Allure's Readers' Choice Awards (2020)
- Best Clean Mascara, Allure's Best of Beauty (2019)
- Best Natural Mascara, Glamour Magazine (2019)
The Art of the Eye
MAKEUP IS A MEDIUM
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Bright Start Retinol Alternative Eye Cream
Brighten, hydrate, smooth, and depuff eyes before makeup.
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Super Serum Skin Tint SPF 30
Smooth on like a serum for dewy coverage and mineral SPF.
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Why We Love It
Founder's Note
“We tested over 100 applicators before landing on our dual-sided wand. The shape lets you lift and define, then comb out and lengthen the lashes—it’s a big part of why Limitless is such a success.”
— Sasha
FAQ
If we didn't answer your question, contact us.
- KarinaVerified ReviewerReviewingLimitless Lash MascaraSkin Type CombinationConcerns Visible Pores, Dark CirclesSkin Tone NeutralUndertone CoolEye Color BrownAge Range 25-34Reviewed by An incentivized reviewerRated 3 out of 5 stars4/22/25I would like to try a Waterproof version.
I received a free full sized product in exchange for my honest review from PinchMe. It's not the mascara for me, i have long straight lashes and this doesn't help to hold the curl. It weighed down my lashes, in the picture i had to use the lash curler again after i applied mascara. It is very lengthening, i would be careful on which side of the wand you use, you have to be very cautious.
- NicoleVerified ReviewerReviewingLimitless Lash MascaraI recommend this productSkin Type CombinationConcerns Fine lines + Wrinkles, Hyperpigmentation, Redness, Visible Pores, Uneven TextureSkin Tone NeutralUndertone WarmEye Color HazelAge Range 35-44Reviewed by An incentivized reviewerRated 5 out of 5 stars4/21/25Game-changer!!
I received a complimentary ILIA Limitless Lash Mascara in Before Dawn (a rich brown shade) formy honest review. To be tell the truth, I've only ever used black mascara before! I must say, I absolutely adore ILIA'S Limitless Lash Mascara; it enhances my features and makes my eyelashes look stunning. My eye makeup is less harsh and looks much improved. I feel more youthful and radiant, with my eyes beautifully enhanced. My eyelashes appeared longer and more curled after just one application! I wholeheartedly love this product and highly recommend it. Thank you, @ILIA and @PINCHme
#honestreview
#freeproduct
#beautyfinds
#Pinchme
#ILIA
- LexVerified ReviewerReviewingLimitless Lash MascaraI recommend this productSkin Type CombinationSkin Tone WarmUndertone WarmEye Color BrownAge Range 25-34Reviewed by An incentivized reviewerRated 5 out of 5 stars4/19/25Love this deep brown!
I received this product for free but I would absolutely purchase! I love the formula & the shade especially for a brown mascara it shows up well on my brown skin. I didn’t experience any issues with crumbling or transfer. I would say if you are looking for a lighter brown this may not be for you but if you want a shade that isn’t black but still shows up well this definitely is! I love to use it when i want my eyeshadow to pop
- DanaReviewingLimitless Lash MascaraI recommend this productSkin Type NormalConcerns Dark Circles, Fine lines + Wrinkles, Fine Lines and WrinklesSkin Tone NeutralUndertone WarmEye Color GreenAge Range 55-64Reviewed by An incentivized reviewerRated 4 out of 5 stars3/28/25Layers give the look you want
I received the Ilia limitless lash mascara in brown from PinchMe in exchange for my honest review. I liked the way this mascara lengthened my lashes and gave me the look I wanted after two coats. I didn’t realize the color was brown until I read the box, it was so dark and natural I thought it was black. I also noticed that the wand seemed longer than most other mascaras that I have used!
- Alysha A.Verified ReviewerReviewingLimitless Lash MascaraI recommend this productSkin Type CombinationConcerns Fine lines + Wrinkles, Visible Pores, Uneven Texture, Fine Lines and Wrinkles, BlackheadsSkin Tone NeutralUndertone NeutralEye Color BrownAge Range 25-34Reviewed by An incentivized reviewerRated 4 out of 5 stars3/28/25Pretty good for a brown mascara
I received this product for free in exchange for my honest review. I have tried the travel size version of the black shade of this mascara and absolutely love it, but I feel this one does just a bit less for the eyes. Still a very good mascara and one of the best for brown mascaras so I’d definitely recommend it as it truly separates the lashes and provides great length.
