Before + After
Slide to see brows go from barely-there to naturally full. Layerable color means you define the look.
Clinical Results
100% said it was easy to use and perfect for beginners*
100% said it helped them achieve soft, fuller, natural-looking brows*
97% said it applied the perfect amount of color*
94% agreed it didn’t fade or budge during the day*
*In a 7-day clinical study of 31 women ages 30-65.
Key Ingredients
Mineral-Based Pigments A blend of consciously-chosen colors for soft, buildable, natural-looking definition.
Provitamin B5 Haircare hero that conditions and nourishes brows with every wear.
How to Use
Brush Up Use the built-in spoolie to brush brows and reveal any sparse areas.
Fill In Draw short, upward strokes in the direction of natural hair growth with the micro-tip.
Blend Together Switch back to the spoolie to blend, soften, and brush brows into place.
Frame Your Gaze Finish with In Frame Brow Gel, a clear formula with the perfect level of 8-hour hold.
Why We Love It
This foolproof formula takes the guesswork out of defining your best brows—each swipe deposits the perfect amount of pigment that builds and blends effortlessly.
- VEGAN
- CRUELTY-FREE
- SAFE FOR SENSITIVE EYES + SKIN
- FORMULATED WITHOUT FRAGRANCE OR SILICONE
Founder's Note
“The soft, forgivable payoff makes it easy to build your brows with precision and control—it’s impossible to overdo it.”
— Sasha
