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Limitless Lash Mascara

$29 USD Value

4.6
Rated 4.6 out of 5 stars
6,658 Reviews
Limitless Lash Mascara
Limitless Lash Mascara
Black Mascara Brush with ILIA container and two award winning seals from allure and glamour magazine. One full size mascara.
Limitless Lash Mascara
Black Mascara Brush with ILIA container. One Mini size mascara is pictured.
Limitless Lash Mascara
Limitless Lash Mascara
Limitless Lash Mascara
Limitless Lash Mascara
Limitless Lash Mascara
Limitless Lash Mascara
Limitless Lash Mascara
Limitless Lash Mascara
Limitless Lash Mascara
Limitless Lash Mascara
Limitless Lash Mascara
Limitless Lash Mascara
Limitless Lash Mascara
Limitless Lash Mascara
Black Mascara Brush with ILIA container and two award winning seals from allure and glamour magazine. One full size mascara.
Limitless Lash Mascara
Black Mascara Brush with ILIA container. One Mini size mascara is pictured.
Limitless Lash Mascara
Limitless Lash Mascara
Limitless Lash Mascara
Limitless Lash Mascara
Limitless Lash Mascara
Limitless Lash Mascara
Limitless Lash Mascara
Limitless Lash Mascara
Limitless Lash Mascara
Limitless Lash Mascara
Limitless Lash Mascara
Limitless Lash Mascara

Rich Brown

Before Dawn Limitless Lash Mascara - Favorite NEW SHADE

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Size 0.27oz / 8g
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The Bright-Eyed Set—the ultimate eye trio to depuff, conceal, and lengthen lashes.

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$29.00

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Limitless length. Limitless lift. This award-winning clean mascara—now in a new brown shade—lengthens, lifts, and separates to take lashes beyond their limits. The long-wear formula glides on without clumping, then resists flaking and smudging for up to 12 hours. Use the unique dual-sided wand to customize your lash look—it works like a brush and lash comb in one. With every swipe, powerful lash care ingredients nourish and strengthen like a lash serum. Safe for sensitive eyes and contact lens wearers, it removes easily with warm water—no scrubbing or tugging needed. With 25,000+ 5-star reviews and 19 industry awards, it’s no wonder Limitless Lash is a cult favorite.

Full Size: 0.27oz. | 8g
Mini Size: 0.1oz. | 3g

Awards:
- Best Thickening Mascara, Allure's Readers' Choice Awards (2025) 
- Cosmopolitan Readers' Choice Beauty Awards (2024)
- Best Clean Mascara, Allure's Readers' Choice Awards (2024)
- Best Clean Mascara, Allure's Readers' Choice Awards (2023)
- Best Lengthening Mascara, Oprah Daily Editor's Choice (2023)
- Best Mascara, Organic Spa Beauty Awards (2022)
- Best Clean Mascara, Allure's Readers' Choice Awards (2022)
- Best Lengthening Mascara, NewBeauty Awards (2022)
- Best Mascara, Her Campus College Beauty Awards (2022)
- Best Clean Mascara, Allure's Readers' Choice Awards (2020)
- Best Clean Mascara, Allure's Best of Beauty (2019)
- Best Natural Mascara, Glamour Magazine (2019)

Aqua/Water/Eau, Cera Alba/Beeswax/Cire D'Abeille*, Butyrospermum Parkii (Shea) Butter*, Polyglyceryl-6 Distearate, Dimer Dilinoleyl Dimer Dilinoleate, Glycerin, Cera Carnauba/Copernicia Cerifera (Carnauba) Wax/Cire De Carnauba*, Polyglyceryl-10 Myristate, Cetyl Alcohol, Glyceryl Caprylate, Leuconostoc/Radish Root Ferment Filtrate, Zea Mays (Corn) Starch*, Xanthan Gum, Arginine, Phenethyl Alcohol, Biotin, Urtica Dioica (Nettle) Extract, 1,2-Hexanediol, Caprylyl Glycol, Sodium Benzoate, Citric Acid, Potassium Sorbate, Benzoic Acid, Myristoyl Pentapeptide-17, Ci 77499 (Iron Oxide). *Organic Ingredients. Ingrédients Organiques.

Ingredients are subject to change. This is the most up-to-date ingredient list, which may differ from product packaging.

Thoughtfully Formulated

  • Safe for Contact Lens Wearers
  • Ophthalmologist-tested
  • Cruelty-Free

Up to 12-hour wear.
Flake-resistant.
Smudge-resistant.
Safe for sensitive eyes.
Powerful lash care ingredients.

Instant Results

100% said it lifts, separates + defines lashes*

97% said it doesn’t smudge, flake, or crumble**

95% said lashes look longer*

91% said it nourishes + fortifies lashes***

In a clinical study of 42 people after 2 weeks (*) and immediately (***). In a 2-week study of 32 people (**).

Powerful Lash Care Ingredients


Arginine + Biotin
Help strengthen + fortify for healthier-looking lashes.

Organic Shea Butter
Weightlessly conditions + adds a soft, flexible feel.

Ethically Sourced Beeswax
Nourishes + defines lashes without clumping.

How to Use This Clean Mascara

Curl Your Lashes
For extra lift, use an eyelash curler before applying.

Lift With the Short Side
Nestle the short bristles of the dual-sided wand into the base of lashes and glide upwards to lift and define.

Lengthen With the Long Side
Use the longer, comb-like side to lengthen and separate each lash.

Layer It On
Apply more coats for a bolder look.

The Art of the Eye

MAKEUP IS A MEDIUM

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    Bright Start Retinol Alternative Eye Cream

    Brighten, hydrate, smooth, and depuff eyes before makeup.

  2. Super Serum Skin Tint SPF 40
    Bom Bom ST5
    Bom Bom ST5
    Bom Bom ST5
    Bom Bom ST5
    Bom Bom ST5
    Bom Bom ST5
    Bom Bom ST5

    Super Serum Skin Tint SPF 40

    Smooth on like a serum for dewy coverage and mineral SPF.

    Select Shade $48
  3. Eye Stylus Shadow Stick
    A swatch of ILIA eyeshadow stick in shimmering taupe, showing its smooth texture.
    Adorn
    Adorn
    Adorn
    Adorn
    Adorn
    Adorn
    Adorn
    Adorn
    Adorn
    Adorn
    Adorn

    Eye Stylus Shadow Stick

    Line, define, or cover lids with rich, long-lasting color.

    Select Shade $32
  4. Black Mascara Brush with ILIA container and two award winning seals from allure and glamour magazine. One full size mascara.
    After Midnight / Full
    After Midnight / Full
    After Midnight / Full
    After Midnight / Full
    After Midnight / Full
    After Midnight / Full
    After Midnight / Full
    After Midnight / Full
    After Midnight / Full
    After Midnight / Full
    After Midnight / Full

    Limitless Lash Mascara

    Glide through lashes to lengthen, lift, and separate.

    Select Shade $29

Why We Love It

The unique dual-sided wand takes Limitless Lash to the next level—the short side lifts + defines while the longer side lengthens + separates with precision.

Founder's Note

“We tested over 100 applicators before landing on our dual-sided wand. The shape lets you lift and define, then comb out and lengthen the lashes—it’s a big part of why Limitless is such a success.”

— Sasha

How to Recycle

  1. Clean inside and out with soap and hot water. A straw brush or clean mascara wand can help.
  2. Cut off the wand with scissors and discard. 
  3. Remove the bottom label and the inner ring from the opening of the tube and discard.
  4. Recycle the cap and tube via Pact. Download your free shipping label once you collect up to 10 empties.

FAQ

If we didn't answer your question, contact us.

Limitless Lash Mascara is safe for sensitive eyes and contact lens wearers. It’s also ophthalmologist-tested and formulated without fragrance.

Limitless Lash is clinically proven to resist flaking and smudging all day.

Limitless Lash isn’t a tubing mascara, but it removes easily with warm water just like one.

Limitless Lash rinses away easily with just warm water. You can also use The Cleanse Soft Foaming Cleanser or your regular cleanser.

For thicker, more volumized lashes, we love to layer Fullest Volumizing Mascara underneath Limitless Lash.

4.6
Rated 4.6 out of 5 stars
Based on 6,658 reviews
Write a Review (Opens in a new window)
6,658 reviews
  • Hannah
    Verified Buyer
    Reviewing
    Limitless Lash Mascara
    I recommend this product
    Skin Type Combination
    Skin Tone Warm
    Undertone Neutral
    Eye Color Green
    Reviewed by An ILIA customer
    Rated 4 out of 5 stars
    5/7/25
    Nice mascara!

    The mascara I got was the black one, and it was great! It does have different sides of the wand, some do add a thicker amount of mascara than others. I have a lot of eyelashes, and they're thick... So it does tend to weigh my eyelashes down a decent bit. But I just curl them more than I'd like and then the mascara weighs them down to a nice curl typically. I love that it is non-toxic and doesn't give me any reactions or rashes around my eyes. Although, I'd love a waterproof formula, as waterproof ones tend to hold curl better.

    Was this helpful?
  • Shareece
    Reviewing
    Limitless Lash Mascara
    I recommend this product
    Skin Type Oily
    Concerns Visible Pores
    Skin Tone Neutral
    Undertone Neutral
    Eye Color Hazel
    Age Range 35-44
    Reviewed by An incentivized reviewer
    Rated 5 out of 5 stars
    4/28/25
    Mascara

    ILIA Lash Mascara has a formula that moisturize lashes and helps separate lashes. It coats lashes and helps lengthen. I like how there was no smudge and the bristles are small enough for the top and bottom lash.

    Was this helpful?
  • Jessica
    Reviewing
    Limitless Lash Mascara
    I recommend this product
    Skin Type Combination
    Concerns Visible Pores
    Skin Tone Neutral
    Undertone Neutral
    Eye Color Green
    Age Range 25-34
    Reviewed by An incentivized reviewer
    Rated 4 out of 5 stars
    4/28/25
    Perfect for a natural look

    I received ILIA Limitless Lash Brown Mascara as a sample for my review. I thought this mascara did a great job of separating my lashes and giving a natural look. It’s easy to layer to give a more thicker lash or use as a base under your favorite mascara.

    Was this helpful?
  • Annette
    Verified Reviewer
    Reviewing
    Limitless Lash Mascara
    Skin Type Normal
    Skin Tone Cool
    Undertone Neutral
    Eye Color Hazel
    Reviewed by An incentivized reviewer
    Rated 3 out of 5 stars
    4/27/25
    If you’re looking for a clean mascara

    This may work for gif you are looking for a clean mascara that is natural looking. For me the brown mascara is too subtle. I like the way it looks on my bottom lashes, but I want more pop on my top. I might prefer this in black. It didn’t irritate my sensitive eyes and was easy to remove. However, it smudged every time I used it. This happens to me with most mascaras though. I received this mascara for free to try in exchange for an honest review.

    Was this helpful?
  • Lynsey M.
    Verified Reviewer
    Reviewing
    Limitless Lash Mascara
    I recommend this product
    Skin Type Combination
    Concerns Visible Pores, Blackheads, Puffiness, Fine lines + Wrinkles, Breakouts
    Skin Tone Neutral
    Undertone Cool
    Eye Color Green
    Age Range 35-44
    Reviewed by An incentivized reviewer
    Rated 4 out of 5 stars
    4/27/25
    I like this mascara , mostly the wand that comes with it.

    Hello I have received this great mascara for free to review. I really loved the brush that this Limitless Lash Mascara has is the best I have used. It definitely brushes out your lashes. You have to apply and not go somewhere where rain will be because this product is not waterproof. Even though the mascar doesn’t add the waterproof design, this Limitless Lash Mascara is a great buy.

    Was this helpful?