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The Bright-Eyed Set

£89.25 GBP £105 Value

4.6
Rated 4.6 out of 5 stars
13,094 Reviews
The Bright-Eyed Set
ILIA concealer, mascara, and eye cream set against a neutral background, with applicators visible.
The Bright-Eyed Set
The Bright-Eyed Set
The Bright-Eyed Set
The Bright-Eyed Set
The Bright-Eyed Set
The Bright-Eyed Set
The Bright-Eyed Set
ILIA concealer, mascara, and eye cream set against a neutral background, with applicators visible.
The Bright-Eyed Set
The Bright-Eyed Set
The Bright-Eyed Set
The Bright-Eyed Set
The Bright-Eyed Set
The Bright-Eyed Set
True Skin Serum Concealer True Skin Serum Concealer True Skin Serum Concealer True Skin Serum Concealer True Skin Serum Concealer True Skin Serum Concealer True Skin Serum Concealer True Skin Serum Concealer True Skin Serum Concealer True Skin Serum Concealer True Skin Serum Concealer True Skin Serum Concealer True Skin Serum Concealer True Skin Serum Concealer True Skin Serum Concealer True Skin Serum Concealer True Skin Serum Concealer True Skin Serum Concealer True Skin Serum Concealer True Skin Serum Concealer
True Skin Serum Concealer - Medium Coverage, Natural Finish
Arrowroot SC.5
Very Light with Neutral Undertones
Find My Shade
Bright Start Eye Cream Tube with Allure Award Winning Badge
Bright Start Retinol Alternative Eye Cream - Brighten. Hydrate. Smooth. Depuff.
Brighten. Hydrate. Smooth. Depuff.
Limitless Lash Mascara Limitless Lash Mascara Black Mascara Brush with ILIA container. One Mini size mascara is pictured.
Limitless Lash Mascara - For Sky-high length + Limitless lift
Before Dawn / Full
Rich Brown
£89.25

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Look alive. This edit of essentials takes on total eye care. Refresh + revive tired eyes instantly with Bright Start Eye Cream, smooth + brighten with your shade of creamy Serum Concealer, and lengthen + lift with Limitless Lash Mascara. This full-size, customizable set leaves you looking wide awake.

  • Squeeze the Bright Start tube to apply a small amount below your eyes, then use the cooling side of the ceramic tip to massage the cream from the outer corner of the eye in, and up along the brow bone. Gently pat with fingers to help any excess absorb.
  • Apply 3 dots of Serum Concealer below the eye and around any areas you would like to even out skin tone. Blend with your fingertips or your favorite Complexion Brush. 
  • Finish your look with Limitless Lash Mascara. Glide the shorter side of the wand through lashes to lift and define, then use the longer, comb-like side to lengthen and separate. At the end of the day, simply remove with warm water or your favorite cleanser.
4.6
Rated 4.6 out of 5 stars
Based on 13,094 reviews
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13,094 reviews
  • Erika R.
    Verified Buyer
    Reviewing
    Limitless Lash Mascara
    I recommend this product
    Skin Type Combination
    Skin Tone Neutral
    Undertone Neutral
    Eye Color Brown
    Reviewed by An ILIA customer
    Rated 5 out of 5 stars
    12/4/25
    Fantastic mascara!

    Makes lashes super long and full. I’ve recommended it to many people and have given it as a gift- it’s so good.

    Was this helpful?
  • carol e.
    Verified Buyer
    Reviewing
    Limitless Lash Mascara
    I recommend this product
    Skin Type Normal
    Skin Tone Cool
    Undertone Cool
    Eye Color Brown
    Age Range 65+
    Reviewed by An ILIA customer
    Rated 5 out of 5 stars
    12/2/25
    Mascara bliss!

    Excellence used this mascara for years!

    Was this helpful?
  • Keshia
    Verified Buyer
    Reviewing
    Limitless Lash Mascara
    I do not recommend this product
    Skin Type Combination
    Skin Tone Neutral
    Undertone Neutral
    Eye Color Green
    Age Range 35-44
    Reviewed by An ILIA customer
    Rated 1 out of 5 stars
    11/25/25
    Not impressed

    I've heard so much about this mascara and I'm not sure what all the hype is about. I've had much better success with cheaper brands, and that's probably because the wand on this mascara is terrible quality. The wand is literally losing its bristles, and I am not even a daily mascara user. I don't leave reviews very often, but I'm really disappointed in the quality, especially considering the price. Not worth it.

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  • Gwendolyn R. B.
    Verified Buyer
    Reviewing
    Limitless Lash Mascara
    I recommend this product
    Skin Type Sensitive
    Skin Tone Warm
    Undertone Neutral
    Eye Color Brown
    Age Range 25-34
    Reviewed by An ILIA customer
    Rated 5 out of 5 stars
    11/19/25
    My favorite

    This has been my favorite mascara for a long time! I will never switch away!

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  • Amanda V.
    Verified Buyer
    Reviewing
    Bright Start Retinol Alternative Eye Cream
    I recommend this product
    Skin Type Sensitive
    Skin Tone Neutral
    Undertone Cool
    Eye Color Blue
    Age Range 45-54
    Concerns Fine lines + Wrinkles
    Reviewed by An ILIA customer
    Rated 5 out of 5 stars
    11/10/25
    Love for tired mature eyes and lip lines!

    I am throughly impressed with ILIAs new Bright Start Retinol Alternative Eye Cream! Perfect for tired mature eyes and lip lines! Yes! Finally an eye cream that lifts and plumps delicate under-eye skin, brightens dark circles, and when applied to the upper lip smoothes and lessens the appearance of fine lines 😀 It's also clean, absorbs quickly and leaves no cast at all. Great for sensitive skin. I could toss out literally 4 other similar eye creams and only use ILIA! Highly recommend ✨️

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