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The Cleanse Soft Foaming Cleanser

£32 GBP Value

4.3
Rated 4.3 out of 5 stars
678 Reviews
The Cleanse Soft Foaming Cleanser
The Cleanse Soft Foaming Cleanser

Hydrate. Soothe. Refresh.

Full Size

Full Size
Mini
£32.00

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Reset your skin. This foaming facial cleanser feels like nothing—but does everything. Removes makeup, mineral SPF, and pollution without stripping. Respects pH for a healthy skin barrier. Replenishes hydration that’s normally lost during cleansing. ​​Rinses clean to leave skin soft and refreshed—ready for the rest of your ritual.

Formulated without fragrance. pH-balanced. Safe for sensitive eyes + skin.

Size: 6.76 fl oz / 200 ml

Aqua/Water/Eau, Glycerin, Decyl Glucoside, Sodium Methyl Cocoyl Taurate, Polyglyceryl-10 Laurate, Sodium Lauroyl Lactylate, Hydroxyacetophenone, Saccharide Isomerate, 1,2-Hexanediol, Caprylyl Glycol, Sodium Phytate, Citric Acid, Sodium Citrate.

Thoughtfully Formulated

  • Vegan
  • Cruelty-free
  • FORMULATED WITHOUT FRAGRANCE
  • pH-balanced
  • Safe for sensitive eyes + skin

Clinical Results

Clinically proven to hydrate skin and maintain pH*

Clinically proven to remove makeup, mineral SPF, and pollution*

96% said skin felt soothed, supple, and soft**

96% said the appearance of pores was reduced**

*In an instrumental study. **In a 21-day clinical study of 50 women and men from 18-60.

Key Ingredients

Hydrating Sugar Complex
Natural sugars draw moisture into skin to replenish hydration—even after rinsing.

Plant-Based Surfactants
Gentle sulfate alternatives create a soft lather that dissolves buildup without drying.

How to Use

Lather Up
In the morning and at night, massage 2-3 pumps of foam into damp or dry skin.

Come Clean
Rinse skin thoroughly with warm water. Repeat if needed to remove long-wear makeup.

Why We Love It

Soft clouds of foam sweep away makeup, mineral SPF, and pollution—all without drying or disrupting skin’s pH balance.

Founder's Note

“Cleansers always broke me out, left a residue, or stripped my skin. I was looking for something gentle enough for all skin types, but effective enough to remove makeup. As simple as it is, The Cleanse checks all of those boxes and more.”

— Sasha

FAQ

If we didn't answer your question, contact us.

Yes—The Cleanse is a foaming facial cleanser and makeup remover in one. It’s formulated to remove your daily makeup and mineral SPF (like Super Serum Skin Tint SPF 40). To remove stubborn long-wear makeup, you may find that you need to cleanse a second time.

We created The Cleanse with all skin types in mind—dry, oily, sensitive, and everyone in between. It’s an intentionally simple, fragrance-free formula that cleanses effectively without drying or disrupting skin’s pH.

The Cleanse is gentle enough to be used twice per day.

Nope—The Cleanse is formulated without fragrance.

The Cleanse is vegan and certified cruelty-free by Leaping Bunny.

Yes. The Cleanse is ophthalmologist-tested and safe for sensitive eyes. It’s also suitable for contact lens wearers.

Good question. “pH-balanced” means that The Cleanse won’t change your skin’s natural pH—we clinically tested it to make sure. Skin’s happy place is a pH of about 4.5 to 5.5. If your skin’s pH becomes too high or too low, it can weaken its protective barrier and open the door to dryness, irritation—even acne. A pH-balanced cleanser is key to maintaining a healthy pH, which is why we created The Cleanse.

4.3
Rated 4.3 out of 5 stars
Based on 678 reviews
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678 reviews
  • Diane M.
    Verified Buyer
    The Cleanse Soft Foaming Cleanser
    Reviewing
    The Cleanse Soft Foaming Cleanser
    I recommend this product
    Rated 5 out of 5 stars
    6/27/24
    Great Cleanser

    Couldn’t wait to try this cleanser and it didn’t disappoint me at all. Nice, cleansing, with no residue left behind.

    Was this helpful?
  • Asia D.
    Verified Buyer
    The Cleanse Soft Foaming Cleanser
    Reviewing
    The Cleanse Soft Foaming Cleanser
    I recommend this product
    Rated 5 out of 5 stars
    4/22/24
    I hate soap

    I've always abhorred cleanser that leave my skin tight, hot and painful. This stuff though feels like nothing and removes everything. WOW. I can now wash my face in peace.

    Was this helpful?
  • MICHELLE H.
    Verified Buyer
    The Cleanse Soft Foaming Cleanser
    Reviewing
    The Cleanse Soft Foaming Cleanser
    I recommend this product
    Rated 5 out of 5 stars
    1/25/24
    Melt The day away….

    Really loving this foamy cleanser… melts the day and makeup away without that stripped dry feeling and leaving my face refreshed and ready for skincare routine… which has been using the new face milk :)

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  • Theodora R.
    Verified Buyer
    The Cleanse Soft Foaming Cleanser
    Reviewing
    The Cleanse Soft Foaming Cleanser
    I recommend this product
    Rated 5 out of 5 stars
    10/30/23
    This is the best!

    I love the way my skin feels after I cleanse with this product and was SO Happy to see the smaller (travel) size offered! I ordered 2 as it is not always available.

    I find this cleanser does remove my makeup -- all of it. I use 3 pumps, take some time to let it do its work as I massage my face, and then use a face cloth over my entire face to help remove my eyeliner and mascara (all ILIA, of course :).

    My photo is with makeup, but I think I have covered the most important parts for this cleanser. I highly recommend this product!

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  • Entwashian
    Verified Buyer
    The Cleanse Soft Foaming Cleanser
    Reviewing
    The Cleanse Soft Foaming Cleanser
    I do not recommend this product
    Rated 2 out of 5 stars
    9/12/23
    Extremely gentle

    I received the Ilia "The Cleanse" Soft Foaming Cleanser + Makeup Remover from PinchMe in exchange for review. While I like self-foaming cleansers, I thought the lather on this was a bit thin. It didn't want to stay on my face so I could work it into the skin; it wanted to rinse off right away. Perhaps due to that, I had some trouble using this to remove makeup, even though I followed the directions (2-3 pumps; repeat if using long-wearing makeup). I prefer using this in the shower on no-makeup days for just removing skincare. It does sting a little if it gets in the eyes. Although it is unfragranced, it has a skincare-y smell that I did not find pleasant, but it wasn't anything unusual for unfragranced skincare. I think this would be a good product for someone who needs something extremely gentle.

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