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The ILIA Look

£137.70 GBP £162 Value

4.6
Rated 4.6 out of 5 stars
31,698 Reviews
Super Serum Skin Tint SPF 30
Super Serum Skin Tint SPF 30 - Light Coverage. Dewy Finish.
Skye ST.5
Extra light with neutral undertones
True Skin Serum Concealer
True Skin Serum Concealer - Medium Coverage, Natural Finish
Suma SC1.5
Light with Cool Undertones
Black Mascara Brush with ILIA container and two award winning seals from allure and glamour magazine. One full size mascara.
ILIA lip liner pencil with a natural wood finish, featuring a muted pink tip and matching cap placed beside it.
Lip Sketch Hydrating Crayon - Long-wear Lipstick + Liner
Banquette
Beige pink
TenderlyILIA multi-stick in a sleek beige tube with a soft pink tip, paired with the Allure 2021 Readers' Choice Award badge.
Multi-Stick - For a wash of color for cheeks + lips
Tenderly
Soft Pink
£137.70

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Our signature set—your way. Supercharge your skincare + makeup routine with five full-size bestsellers for eyes, face, and lips. This customizable edit includes Super Serum Skin Tint SPF 30 and Multi-Stick for a dewy, lit-from-within glow, creamy Serum Concealer for a brightening boost, Limitless Lash for length and lift, and Lip Sketch for a pop of soft-matte color. From SPF to long-wear lipstick—it delivers everything you need for an everyday routine.

4.6
Rated 4.6 out of 5 stars
Based on 31,698 reviews
31,698 reviews
  • Shawna
    Reviewing
    Limitless Lash Mascara
    I recommend this product
    Skin Type Combination
    Concerns Visible Pores
    Skin Tone Cool
    Undertone Cool
    Eye Color Blue
    Age Range 18-24
    Reviewed by An incentivized reviewer
    Rated 5 out of 5 stars
    4/24/25
    An Amazing brown mascara!

    I received a free product! The mascara has a great brown color to it. I like how it gets all the little hairs so all are covered with mascara. Its a great product that last all day and doesnt clump like others. I feel like it works better than any others do! Definitely would recommend.

  • Melissa
    Reviewing
    Limitless Lash Mascara
    I recommend this product
    Skin Type Combination
    Concerns Fine lines + Wrinkles, Fine Lines and Wrinkles, Uneven Texture, Dark Circles
    Skin Tone Neutral
    Undertone Neutral
    Eye Color Blue
    Age Range 35-44
    Reviewed by An incentivized reviewer
    Rated 5 out of 5 stars
    4/24/25
    Looks subtle and natural

    I received a free sample of ILIA Limitless Lash Mascara through the Pinchme platform, in exchange for an honest review. I love that they separate my lashes and look natural with the brown color.

  • Cassie L.
    Reviewing
    Limitless Lash Mascara
    I recommend this product
    Skin Type Oily
    Skin Tone Neutral
    Undertone Neutral
    Eye Color Hazel
    Age Range 35-44
    Reviewed by An incentivized reviewer
    Rated 5 out of 5 stars
    4/24/25
    Like the brown

    I normally don’t try brown mascara but i’m glad I did. It’s a nice way to enhance my eyes when I don’t want to wear much makeup. My favorite part is that it was transfer proof. I have oily skin and eye lids and usually by the end of the day if I don’t use a primer my mascara is all over my lids. But this brand did not smear and I didn’t have to use a primer. For that alone I would recommend. I have tried better for volume and length but for a day to day mascara that stays put I would choose this one. I was sent this product free for my honest review.

  • Veronica “Luckyv” U.
    Verified Reviewer
    Reviewing
    Limitless Lash Mascara
    I recommend this product
    Skin Type Oily
    Skin Tone Neutral
    Undertone Neutral
    Eye Color Brown
    Age Range 35-44
    Reviewed by An incentivized reviewer
    Rated 5 out of 5 stars
    4/22/25
    Best brown mascara

    This mascara was so unique , it left my lashes super lengthy and very well coated. Love the different and it has a comb on the opposite side that is a game changer super easy to fan out my lashes. I received this as a feee sample to test . It’s a good and clean brand . Lasts long as well .

  • Victoria
    Reviewing
    Limitless Lash Mascara
    I recommend this product
    Skin Type Oily
    Concerns Fine lines + Wrinkles, Visible Pores, Hyperpigmentation, Breakouts, Uneven Texture
    Skin Tone Neutral
    Undertone Neutral
    Eye Color Brown
    Age Range 35-44
    Reviewed by An incentivized reviewer
    Rated 5 out of 5 stars
    4/22/25
    My new favorite mascara!

    I received the ILIA Limitless lash lengthening, clean mascara in Before Dawn (brown) in exchange for my honest review. First of all, I have never in my life tried brown mascara before second, I have never tried a brush like this before at first I was a bit peeved because I didn’t know how to use the brush and the result was too subtle for me. But after practicing my application and trying out different techniques with the brush, I have found my dream mascara product! The double sided head is really amazing for both volume and lengthening. I love to apply multiple coats to really get good thickness and the brush allows me to do that and separate them to avoid clumping. My lashes look natural and amazing! Thank you , ILIA