Clean, Skin-Centric Beauty™

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Curated Favorites

Three Free Minis

Get The Viral Minis set ($60 value) free with any $90+ order.*

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Your Best Skin— Bottled

Skin Tint is an all-in-one for clean makeup + powerful skincare + mineral SPF.

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Become a VIP

Enjoy redeemable points, early access, personalized recs, and more.

Shade. Set. Match.

Take a short quiz to find your perfect makeup products + shades.

Keep ‘Em Coming

Start a subscription to get 10% off+ free shipping—forever.

We've planted over 1 million trees so far—and we’re not stopping there.

Growth Mindset

1% of Super Serum Skin Tint SPF 30 sales support reforestation.

No Time to Waste

With PACT, we help keep beauty packaging out of landfills.

Don’t Be Cruel

All of our products are cruelty-free and Leaping Bunny Certified.
“My skin looks + feels the healthiest it has ever been.”
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“My face glows when I use it!”
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“Holy grail of mascara”
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“A brand built with intention, offering makeup that makes your skin look and feel better.”
“...sensitive-skin friendly, nourishing cosmetics sure to impress any beauty minimalist.”
“It’s the genius, dual-sided brush that makes… Limitless Lash Mascara truly great.”