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Easy on the eyes.

Gentle. Safe. Award-Winning.

Limitless Lash Mascara

Lift. Lengthen. Separate.

In Full Micro-Tip Brow Pencil

The art of the arch—made easy.

Bright Start Retinol Alternative Eye Cream

Brighten. hydrate. smooth. depuff.

Clean Line Gel Liner


The Necessary Eyeshadow Palette

Talc-free buildable, buttery shadows.

The Necessary Eyeshadow Palette

Talc-free buildable, buttery shadows.

In Frame Brow Gel

Picture perfect brows.


Mindfully designed, expertly crafted.

Fullest Volumizing Mascara

Fuller. Bigger. Bolder.

At ILIA, we believe that makeup should be effortless, fun and boundless. Our products are meant to wake up the skin, and then you can make up the rest. 

Our #1 bestselling Limitless Lash Mascara lifts, lengthens and separates each lash with precision. It's 99% natural. 100% safe. We believe all formulas should be easy on the eyes, since your eyes are the most sensitive area on the face. With nothing to hide, our clean formulas are one part skincare, one part makeup. All ILIA formulas are cruelty-free and are made without talc, parabens, phthalates, petrolatum, mineral oil, synthetic fragrance, BHA/BHT, propylene glycol, PEG’s, D4, D5, D6 and chemical screens. 

Clean, skin-centric beauty.™

We challenge the conventions of clean beauty to create something radically new—through safe, potent formulas that protect and revive your skin.