Easy on the eyes.
Gentle. Safe. Award-Winning.
Limitless Lash Mascara
Lift. Lengthen. Separate.
In Full Micro-Tip Brow Pencil
The art of the arch—made easy.
In Frame Brow Gel
Picture perfect brows.
Bright Start Retinol Alternative Eye Cream
Brighten. hydrate. smooth. depuff.
Liquid Powder Eye Tint
MATTE FINISH
Clean Line Gel Liner
A CLEAN LINER THAT LASTS.
The Necessary Eyeshadow Palette
Talc-free buildable, buttery shadows.
Brushes
Mindfully designed, expertly crafted.
Clean Line Liquid Liner
FLEXIBLE. FINE.
Fullest Volumizing Mascara
Fuller. Bigger. Bolder.
Natural Brightening Eye Primer
BRIGHTEN. INTENSIFY. HOLD.
At ILIA, we believe that makeup should be effortless, fun and boundless. Our products are meant to wake up the skin, and then you can make up the rest.
At ILIA, we believe that makeup should be effortless, fun and boundless. Our products are meant to wake up the skin, and then you can make up the rest.
Our #1 bestselling Limitless Lash Mascara lifts, lengthens and separates each lash with precision. It's 99% natural. 100% safe. We believe all formulas should be easy on the eyes, since your eyes are the most sensitive area on the face. With nothing to hide, our clean formulas are one part skincare, one part makeup. All ILIA formulas are cruelty-free and are made without talc, parabens, phthalates, petrolatum, mineral oil, synthetic fragrance, BHA/BHT, propylene glycol, PEG’s, D4, D5, D6 and chemical screens.