Before + After
Slide to see brows go from barely-there to naturally full. Layerable color means you define the look.
100% said it was easy to use and perfect for beginners*
100% said it helped them achieve soft, fuller, natural-looking brows*
97% said it applied the perfect amount of color*
94% agreed it didn’t fade or budge during the day*
*In a 7-day clinical study of 31 women ages 30-65.
Mineral-Based Pigments A blend of consciously-chosen colors for soft, buildable, natural-looking definition.
Provitamin B5 Haircare hero that conditions and nourishes brows with every wear.
How To Use
Brush Up Use the built-in spoolie to brush brows and reveal any sparse areas.
Fill In Draw short, upward strokes in the direction of natural hair growth with the micro-tip.
Blend Together Switch back to the spoolie to blend, soften, and brush brows into place.
Frame Your Gaze Finish with In Frame Brow Gel, a clear formula with the perfect level of 8-hour hold.
Why We Love It
This foolproof formula takes the guesswork out of defining your best brows—each swipe deposits the perfect amount of pigment that builds and blends effortlessly.
“The soft, forgivable payoff makes it easy to build your brows with precision and control—it’s impossible to overdo it.”