Fullest Volumizing Mascara

£29 GBP ( value)

61,854 Reviews

A bold black mascara swatch with glossy finish and textured streaks.

Size: Full Size

0.32 oz / 9 g

Full Size

Mini

Shade: Classic Black

Black

£29.00 One-time purchase

£26.10 Ships every

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Eye Stylus Shadow Stick for long-wear, waterproof color.

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What It Is: A clean volumizing mascara that wraps each lash in weightless, buildable volume without flaking or smudging. Safe for sensitive eyes. New lighter, mono-material tube reduces carbon emissions by 39% and waste by 22%.*

*Compared to previous packaging, based on Life Cycle Assessment data from Bluebird Climate.

What It Does: Fullest Volumizing Mascara thickens and defines lashes from root to tip with fullness you can’t miss. Clean, nourishing ingredients condition with every coat for lashes that look fuller and thicker. The flake-resistant formula washes off easily with your favorite cleanser—no scrubbing, tugging, or heavy-duty makeup remover needed.

Fullest Volumizing Mascara is ophthalmologist-tested, safe for sensitive eyes, and safe for contact lens wearers.

What Else You Need to Know

With its flexible nylon micro-bristles, the violin-shaped brush catches every last lash, coating them with the perfect amount of product every time.

Aqua/Water/Eau, Cera Alba/Beeswax/Cire d'abeille, Synthetic Beeswax, Glyceryl Stearate, Glycerin, Cera Carnauba/Copernicia Cerifera (Carnauba) Wax/Cire de Carnauba, Dimer Dilinoleyl Dimer Dilinoleate, Stearic Acid, Palmitic Acid, Ethylhexyl Polyhydroxystearate, Polyglyceryl-6 Polyricinoleate, Jojoba Esters, Acacia Senegal Gum, Panthenol, Benzyl Alcohol, Caprylyl Glycol, Sodium Hydroxide, Xanthan Gum, Caprylhydroxamic Acid, Arginine, Lauric Acid, Myristic Acid, Arachidic Acid, Oleic Acid, Tocopherol. May Contain/Peut Contenir (±): CI 77499 (Iron Oxide).

2021

Beauty Innovator Award

Refinery29

Classic Black Classic Black Black

94%agreed it didn’t smudge

97%agreed it didn’t flake or crumble

100%agreed it didn’t feel feel heavy on their lashes

100%agreed it made their lashes look fuller and more voluminous

In a clinical study of 32 participants.

A Closer Look

Full-on volume with a featherweight feel. Leaves lashes soft and lush—not flaky, crunchy, or stiff.

Founder's Note

— Sasha

Limitless Lash Mascara lengthens, lifts, and separates for fluttery, fanned-out lashes. Fullest Volumizing Mascara adds weightless, buildable volume and thickness. Our founder, Sasha, loves to use Limitless during the day for a more natural look and Fullest at night for full, fluffy volume that makes a statement. Both are safe for sensitive eyes, smudge-free, flake-free, and easily removable with your normal cleanser.

Fullest Volumizing Mascara is not a tubing mascara, but it washes off easily with your normal cleanser just like one.

The smudge-free, flake-free formula washes off easily with your normal cleanser—no scrubbing, tugging, or heavy-duty makeup remover needed.

There's no need to let the formula dry between layers, but for maximum volume, you may want to wait 30 seconds between each coat.

Fullest Volumizing Mascara is cruelty-free but not vegan, due to a small amount of ethically sourced beeswax.

To help prevent transferring on oily or hooded lids, try setting your eye area with Soft Focus Setting Powder. We also recommend avoiding heavy creams or oils around the eyes, as this can cause mascara to transfer.

4.5

Rated 4.5 out of 5 stars

Based on 61,854 reviews

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Elvina D.
Verified Buyer
Reviewing
Soft Focus Finishing Powder
I recommend this product
Skin Type Combination
Concerns Fine lines + Wrinkles, Visible Pores
Skin Tone Olive
Undertone Neutral
Age Range 35-44
Reviewed by An ILIA customer
Reviewed By An ILIA customer
Soft Focus Finishing Powder Shade Medium Translucent
Rated 5 out of 5 stars
7/23/26
My new favorite finishing powder
It feels incredibly lightweight, blurs my pores, smooths the look of my skin, and gives the most beautiful soft-focus finish without looking dry or cakey. It sets my makeup perfectly while still leaving my skin looking natural. It also keeps shine under control for hours without feeling heavy. One of the best finishing powders I’ve tried—I’ll definitely be repurchasing!
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ILIA Beauty
7/24/26
Hi Elvina,

Thank you so much for taking the time to share your wonderful review of our Soft Focus Finishing Powder! We're so happy to hear it's become your new favorite face powder.

It's fantastic to know you're loving how lightweight and breathable it feels while still delivering such beautiful results - blurring imperfections, smoothing your skin, and creating that perfect soft-focus luminous finish we designed it for. We're so happy to hear it sets your makeup beautifully while keeping your skin looking natural and controlling shine for hours without any heaviness.

Your feedback about the natural finish without any dryness or cakiness means so much to us. We put a lot of care into creating a hydrating finishing powder formula that would enhance your natural beauty while providing long-lasting performance, and it sounds like we hit the mark for you!

Thank you for choosing ILIA and for sharing such thoughtful feedback about your experience. We're so grateful you'll be repurchasing and hope you continue to love your new favorite!

-Team ILIA
Tanaisha W.
Verified Buyer
Reviewing
Super Serum Skin Tint SPF 40
I recommend this product
Skin Type Combination
Concerns Uneven Texture, Hyperpigmentation, Visible Pores
Skin Tone Warm
Undertone Warm
Age Range 25-34
Reviewed by An ILIA customer
Rated 5 out of 5 stars
7/21/26
Love it!
I genuinely love this skin tint! It’s light weight and feels like you literally have nothing on. It evens out my skin and it’s honestly the best thing to put on especially because it has SPF 40 in it.
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Nicole
Verified Reviewer
Reviewing
Super Serum Skin Tint SPF 40
I recommend this product
Skin Type Sensitive
Concerns Uneven Texture, Hyperpigmentation, Sensitivity, Eczema, Redness
Skin Tone Neutral
Undertone Warm
Age Range 35-44
Reviewed by An ILIA customer
Rated 5 out of 5 stars
7/21/26
Honest Review!
Before and after my hectic 8 hour shift! I live in Alabama at 8 pm it’s still 94 degrees and 84% humidity! This foundation and concealer held up! My blush and bronzer is a different cream brand atm. I wanted to try one step at a time!
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Katina F.
Verified Buyer
Reviewing
In Full Micro-Tip Brow Pencil
I recommend this product
Skin Type Dry
Skin Tone Olive
Undertone Warm
Eye Color Brown
Age Range 35-44
Reviewed by An ILIA customer
Rated 5 out of 5 stars
7/20/26
Perfect match for dark brown brows
Perfect pencil to enhance my shaded and microbladed brows.
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Lisa H.
Verified Buyer
Reviewing
Limitless Lash Mascara
I recommend this product
Skin Type Dry
Skin Tone Cool
Undertone Cool
Eye Color Hazel
Age Range 35-44
Reviewed by An ILIA customer
Rated 5 out of 5 stars
7/20/26
Best mascara
I love this mascara and have been faithfully using for a while. Only wish it was slightly less smudgy as tend not to wear it on my bottom lashes due to this. Happy to put up with it though to have confidence in the ingredients. Give a natural look without too much effort.
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