Skin Blur Serum Concealer

Thoughtfully Formulated

safe for sensitive skin
non-comedogenic
formulated without fragrance
vegan + cruelty-free

96%said it doesn't crease.****

100%said it feels weightless.***

100%100% said it instantly blurs skin.**

98%said it reduces the look of fine lines + wrinkles

100%said skin looks healthier + more youthful*

In a 28-day instrumental study of 22 people (*). In a clinical study of 53 people: immediately (**); after 12 hours (***); after 21 days (****).

Matrixyl™ 3000 Glyxpeptides

Boost elasticity + reduce the appearance of fine lines + wrinkles.

Caffeine

Extracted from coffee beans to visibly depuff + revive tired eyes.

Sea Fennel Extract

Sustainably sourced retinol alternative that brightens, firms + smooths.

On the Dot

Apply dots just where you need it for under-eye brightening or spot concealing. The teardrop-shaped wand lets you get into corners with precision.

Blend + Blur

Blend with your fingers or the Blending Brush.

Swipe for More

Swipe onto cheeks, forehead, or chin for more coverage. Our Complexion Brush or a makeup sponge works well to create an all-over blurred effect.

Let It Set

The self-setting formula forms a flexible layer that wears for 12 hours—no powder needed.

Step 1 The Base Face Milk

Start by creating a smooth, hydrated canvas for makeup.
Step 2 Super Serum Skin Tint SPF 30

Smooth onto skin for an all-over tint + mineral SPF.

Select Shade - £42
Skin Blur Serum Concealer - NEW

Step 3 Skin Blur Serum Concealer

Add extra coverage where you want it—like blemishes or dark circles.

Select Shade - £30
Soft Focus Blurring Blush - NEW

Step 4 Soft Focus Blurring Blush

Sweep onto cheeks to finish with a glowy, dimensional flush.

Select Shade - £33

Why We Love It

Inspired by soft, airy fabrics that drape and move with you, this weightless concealer flexes like real skin for 12-hour wear.

Founder's Note

— Sasha

Skin Blur Serum Concealer has a self-setting formula, which means that it dries down with the warmth of skin. As it sets, it forms a flexible layer that resists creasing for 12 hours—no powder needed.

Skin Blur Serum Concealer is great for mature skin. The self-setting formula resists creasing in fine lines and wrinkles, and it’s formulated with powerful anti-aging skincare to boost elasticity and firm skin over time.

Yes, Skin Blur Serum Concealer was clinically tested on sensitive skin. It’s also fragrance-free and non-comedogenic, making it ideal for all skin types.

Matrixyl™ 3000 Glyx is a complex of two peptides (the building blocks of protein), which are known to boost elasticity and reduce the appearance of fine lines and wrinkles.

Yes, Skin Blur works well as all-over coverage. Just swipe the wand across larger areas—like the cheeks, forehead, or chin—to even out skin tone and create a smooth, blurred finish.

Finding your shade match is easy—visit Find My Shade for quizzes and shade comparison guides for personalized recommendations. Need more help, check out our Shade Match Guide article to see how your shade translates across ILIA products.

4.6

Rated 4.6 out of 5 stars

Based on 857 reviews

Write a Review (Opens in a new window)

857 reviews

Sort

Eloise H.
Verified Buyer
I recommend this product
Skin Type Dry
Concerns Sensitivity, Redness, Eczema, Dark Circles
Skin Tone Warm
Undertone Neutral
Age Range 65+
Reviewed by An ILIA customer
Reviewed By An ILIA customer
Skin Blur Serum Concealer Shade Gossamer 2C
Rated 5 out of 5 stars
7/1/26
Blur does a good job!!
I appreciate the samples of Blur to help me decide since I am very fair.
I really like this product to cover minor blemishes & under my eyes also.
Eloise
Was this helpful?
Yvonne W.
Verified Buyer
I recommend this product
Skin Type Normal
Concerns Dark Circles
Skin Tone Warm
Undertone Warm
Age Range 65+
Reviewed by An ILIA customer
Reviewed By An ILIA customer
Rated 5 out of 5 stars
7/1/26
Love
I love it
Was this helpful?
LaToya I.
Verified Buyer
I recommend this product
Skin Type Normal
Concerns Fine lines + Wrinkles, Hyperpigmentation
Skin Tone Neutral
Undertone Cool
Age Range 45-54
Reviewed by An ILIA customer
Reviewed By An ILIA customer
Skin Blur Serum Concealer Shade Linen 31C
Rated 5 out of 5 stars
6/30/26
You’re all I need to get by
Two concealers gave me the look below. Took me 5 minutes. Lasted for hours with no setting spray
Was this helpful?
Destiny A.
Verified Buyer
I recommend this product
Skin Type Normal
Concerns Hyperpigmentation, Dark Circles
Skin Tone Neutral
Undertone Neutral
Age Range 45-54
Reviewed by An ILIA customer
Reviewed By An ILIA customer
Rated 5 out of 5 stars
6/21/26
Hydrating full coverage
Great concealer. Does not make fine lines worse. It is hydrating and covers well. I also want to add that I used the feature on the website to help pick the right shade for me and I do feel happy with the shade chosen for me.
Was this helpful?
J C.
Verified Reviewer
I recommend this product
Skin Type Combination
Concerns Fine lines + Wrinkles, Hyperpigmentation, Fine Lines and Wrinkles, Sensitivity
Skin Tone Neutral
Undertone Warm
Age Range 25-34
Reviewed by An incentivized reviewer
Reviewed By An incentivized reviewer
Skin Blur Serum Concealer Shade Ramie 9W
Rated 5 out of 5 stars
6/7/26
Delivers Natural Coverage and Comfortable Wear
I really enjoyed trying the ILIA Skin Blur Serum Concealer with 12-Hour Wear in 9W Ramie. The formula feels lightweight and blends effortlessly into the skin, providing natural-looking coverage without feeling heavy or cakey. It helped brighten my under-eye area and even out my complexion while still looking like skin.
I was impressed by how comfortable it felt throughout the day. The concealer provided buildable coverage that concealed redness and minor imperfections while maintaining a smooth, skin-like finish. It wore well for hours without settling noticeably into fine lines.
The shade 9W Ramie was a great match for my skin tone, blending seamlessly and creating a natural, polished look. Overall, this concealer is a wonderful option for anyone looking for lightweight coverage, a radiant finish, and long-lasting wear. I would definitely use it again and recommend it to others.
Was this helpful?

MINI LIMITLESS LASH—NOW IN BROWN | SHOP NOW

Skin Blur Serum Concealer

Thoughtfully Formulated

Clinical Results