Niacinamide

Helps visibly smooth skin texture and refine uneven tone.

Allantoin

Helps soothe and support skin's natural glow.

Skin Prep

Prep skin with a few drops of True Skin Radiant Priming Serum. Allow 60 seconds for it to sink in.

Shake it Up

Shake well. Uncap the bottle and dispense 1-2 pumps into your hand.

Apply + Blend

Blend into skin with your fingers, a makeup sponge, or a brush, like our Complexion Brush or Perfecting Buff Brush. Build your coverage by applying another thin layer wherever needed.

Lend a Hand

Finish by pressing your palms against your skin to help the formula melt in.

Let it Set

For a soft-matte finish, set with Soft Focus Setting Powder.

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Foundation

(4,377)

Medium Coverage, Natural Finish

Formula:: Liquid
Coverage:: Medium
Finish:: Natural
Shades:: 30

Select Shade £50

(15,984)

Makeup + skincare + mineral SPF.

Formula:: Liquid Serum
Coverage:: Light
Finish:: Dewy
Shades:: 30

Select Shade £42

(2,592)

Medium Coverage, Natural-Matte Finish

Formula:: Swipeable Stick
Coverage:: Medium
Finish:: Natural-Matte
Shades:: 42

Select Shade £48

Concealer

(932)

Featherweight. Self-setting. 12-hour wear.

Formula:: Liquid
Coverage:: Medium
Finish:: Natural
Shades:: 34

Select Shade £30

A Closer Look

The foundation for better skin. Weightless, silky coverage—powered by potent skincare ingredients to visibly smooth with every wear.

Founder's Note

— Sasha

Place the outer carton in your curbside recycling bin.
Clean the bottle, pump, and cap.
Send the bottle, pump, and cap to Pact. Drop them in your nearest collection bin, or download your free shipping label once you collect 10 empties.

True Skin Serum Foundation offers medium coverage that you can easily build up by applying more layers.

True Skin Serum Foundation has a natural, skin-like finish. Once it melds with your skin, you won’t know you’re wearing anything. If you prefer a soft-matte finish, you can set it with a Setting Powder!

Our reformulated True Skin Serum Foundation is now boosted with skincare ingredients Niacinamide and Allantoin to help smooth and soothe with every wear. It still delivers the weightless, buildable coverage you know and love.

The existing shades didn’t change, but we added 12 new shades to cater to even more skin tones.

True Skin Serum Foundation is a buildable, medium-coverage foundation with a natural finish. Super Serum Skin Tint SPF 40 is a tinted serum with light coverage, mineral SPF, and a dewy finish. Both formulas are powered by potent levels of skincare ingredients to visibly improve bare skin over time.

True Skin Serum Foundation is designed for anyone who wants medium coverage that looks like skin. Smoothing Niacinamide and soothing Allantoin have benefits for all skin types.

You can apply it with your fingers, a makeup sponge, or a brush—it’s up to you. We like to apply it with our Complexion Brush or Perfecting Buff Brush for the most seamless application.

Once clean and empty, the bottle is recyclable through most curbside recycling services. Check your local recycling guidelines to be sure.

4.5

Rated 4.5 out of 5 stars

Based on 4,377 reviews

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4,377 reviews

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Kayleigh T.
Verified Buyer
Reviewing
True Skin Serum Foundation
I do not recommend this product
Skin Type Combination
Concerns Fine lines + Wrinkles
Skin Tone Neutral
Undertone Neutral
Age Range 35-44
Reviewed by An ILIA customer
Rated 1 out of 5 stars
9/30/26
This company uses AI for customer service and no products arrived
I placed an order 9 days ago… have tried contacting Ilia and you only get AI responses. The order for multiple products has not been dispatched and I cannot get any help/support. Please be wary before buying online from here! I am going to have to get my bank to do a charge back, so I can get the money back as the parcel won’t leave their warehouse and they won’t support at all. It’s been a nightmare to deal with and such a shame!
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Joni G.
Verified Buyer
Reviewing
True Skin Serum Foundation
I recommend this product
Skin Type Sensitive
Concerns Redness, Breakouts, Blackheads, Sensitivity, Visible Pores
Skin Tone Neutral
Undertone Warm
Age Range 55-64
Reviewed by An ILIA customer
Rated 5 out of 5 stars
9/30/26
A lovely addition to the Ilia party
I always have a hard time matching my skin. Ilia’s online shade finder recommended a shade and I love it. It’s a seamless match for me and that’s super impressive.
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Stephanie G.
Verified Buyer
Reviewing
True Skin Serum Foundation
I recommend this product
Skin Type Dry
Concerns Hyperpigmentation, Sensitivity
Skin Tone Neutral
Undertone Neutral
Age Range 65+
Reviewed by An ILIA customer
Rated 5 out of 5 stars
9/29/26
Skin looks wonderful!
This foundation is what I have been looking for!
It goes on smoothly and lloks great all day.
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Kristi P.
Verified Buyer
Reviewing
True Skin Serum Foundation
I recommend this product
Skin Type Normal
Concerns Sensitivity
Skin Tone Neutral
Undertone Neutral
Reviewed by An ILIA customer
Rated 4 out of 5 stars
9/26/26
Nice
I was color matched from a photo and it was too dark and cool toned. I exchanged for the next lighter shade and neutral but its still too dark. Im not sure if i can or should exchange again. I hate wasting this stuff.
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Barbara T.
Verified Buyer
Reviewing
True Skin Serum Foundation
I recommend this product
Skin Type Dry
Concerns Sensitivity, Fine Lines and Wrinkles, Redness, Dark Circles
Skin Tone Cool
Undertone Cool
Age Range 65+
Reviewed by An ILIA customer
Rated 5 out of 5 stars
9/17/26
wonderful foundation!
I love the texture, the finish, and the coverage. Very little is needed to get a beautiful and natural look. I have dry skin, and the product works very well over sunscreen for during the day, and over a moisturizer when sun protection is not needed. I highly recommend!
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True Skin Serum Foundation is a weightless, clean foundation formula powered by potent skincare ingredients.

This silky, medium coverage foundation melts in and moves with you. True Skin delivers a natural finish and visibly improves skin with every wear, minimizing the look of uneven tone and texture over time. Niacinamide helps visibly smooth skin texture and refine uneven tone, while Allantoin helps soothe and support skin's natural glow. Skin is left looking real and radiant—like you, just more polished. The non-comedogenic formula is safe for sensitive skin, vegan + cruelty-free, and formulated without fragrance or gluten.

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True Skin Serum Foundation

Thoughtfully Formulated