Our mission is to protect + revive.
YOUR SKIN AND THE PLANET
Since our journey began in 2011, our core purpose has been to protect and revive—both your skin and our Earth. We believe that, as a business, it’s our responsibility to give back to the planet we call home.
Cultivating a better future.
BOTTLE BY BOTTLE
We’re committing 1% of Super Serum Skin Tint SPF 40 sales to environmental causes—starting with reforestation. Our goal is to plant 1 million trees by the end of 2023 in partnership with One Tree Planted.
of greenhouse gases are caused by deforestation
of forests have already been destroyed
of the world’s wilderness has been destroyed
species are expected to go extinct in the next 25 years due to deforestation
acres of forest disappear every day
trees are cut down every year
Why trees?
THE ROOT OF A THRIVING WORLD
Deforestation is one of the greatest threats to our planet today. Trees clean the air we breathe, filter the water we drink, and absorb carbon emissions—yet they’re disappearing at a devastating rate.
Where we’re planting.
This year, we’re planting trees in the Amazon rainforest in Peru, Brazil, and Ecuador. The Amazon may seem far away, but it plays a crucial role in climate regulation—a key step in protecting + reviving the planet.
Peru
San Martín Department
Mariscal Cáceres Province
Bellavista Province
Huallaga Province
El Dorado Province
Picota Province
San Martín Province
Lamas Province
Brazil
Acre Province
Floresta Nacional do Macauã
Floresta Nacional do São Francisco
Reserva Extrativista Chico Mendes
Reserva Extrativista Cazumbá-Iracema
Ecuador
Pastaza, Napo, and Sucumbrios Provinces
Cofán communities of Dureno and Sinangoe
Siekopai communities of Remolino, Sewaya, and San Pablo
Kichwa communities of Sachawaysa, San Francisco, Laguna Azul, and San Pablo de Chimbiyaku
Shuar community of Tsuraku
Little by little, a little becomes a lot.
Sustainability is a journey, and this is only the beginning. We’re always exploring ways to reduce our footprint—from how our products are made to where they go when you're done with them—because small changes add up to big impact.