Skip to main content

GET 15% OFF SENT DIRECTLY TO YOUR PHONE | SIGN ME UP

Easy on the eyes.

Gentle. Safe. Award-Winning.

Limitless Lash Mascara

Lift. Lengthen. Separate.

Bright Start Retinol Alternative Eye Cream

Brighten. hydrate. smooth. depuff.

Clean Line Gel Liner

A CLEAN LINER THAT LASTS.

Essential Brow Gel

FLUFF. FEATHER. FILL.

Fullest Volumizing Mascara

Fuller. Bigger. Bolder.

The Necessary Eyeshadow Palette

Talc-free buildable, buttery shadows.

Natural Brightening Eye Primer

BRIGHTEN. INTENSIFY. HOLD.

Liquid Powder Eye Tint

CHROMATIC FINISH

At ILIA, we believe that makeup should be effortless, fun and boundless. Our products are meant to wake up the skin, and then you can make up the rest. 

Our #1 bestselling Limitless Lash Mascara lifts, lengthens and separates each lash with precision. It's 99% natural. 100% safe. We believe all formulas should be easy on the eyes, since your eyes are the most sensitive area on the face. With nothing to hide, our clean formulas are one part skincare, one part makeup. All ILIA formulas are cruelty-free and are made without talc, parabens, phthalates, petrolatum, mineral oil, synthetic fragrance, BHA/BHT, propylene glycol, PEG’s, D4, D5, D6 and chemical screens. 

Clean, skin-centric beauty.

We challenge the conventions of clean beauty to create something radically new—through safe, potent formulas that protect and revive your skin.