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Fullest Volumizing Mascara

$38 CAD Value

4.1
Rated 4.1 out of 5 stars
2,402 Reviews

Classic black

Fullest Volumizing Mascara

Full Size
Mini
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$38.00

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What It Is: A clean volumizing mascara that wraps each lash in weightless, buildable volume without flaking or smudging. Safe for sensitive eyes. New lighter, mono-material tube reduces carbon emissions by 39% and waste by 22%.*

*Compared to previous packaging, based on Life Cycle Assessment data from Bluebird Climate.

What It Does: Fullest Volumizing Mascara thickens and defines lashes from root to tip with fullness you can’t miss. Clean, nourishing ingredients condition with every coat for lashes that look fuller and thicker. The flake-resistant formula washes off easily with your favorite cleanser—no scrubbing, tugging, or heavy-duty makeup remover needed.

Fullest Volumizing Mascara is ophthalmologist-tested, safe for sensitive eyes, and safe for contact lens wearers.

Clinical Results

In a consumer study of 32 people:

- 100% agreed it made their lashes look fuller and more voluminous
- 100% agreed it didn’t feel feel heavy on their lashes
- 97% agreed it didn’t flake or crumble
- 94% agreed it didn’t didn't smudge

What Else You Need to Know

With its flexible nylon micro-bristles, the violin-shaped brush catches every last lash, coating them with the perfect amount of product every time.

Full Size: 0.32 fl oz | 9.5 ml 
Mini Size:
0.13fl. oz. | 4ml

Awards:
- Beauty Innovator Award, Refinery29 (2021)

Aqua/Water/Eau, Cera Alba/Beeswax/Cire d'abeille, Synthetic Beeswax, Glyceryl Stearate, Glycerin, Cera Carnauba/Copernicia Cerifera (Carnauba) Wax/Cire de Carnauba, Dimer Dilinoleyl Dimer Dilinoleate, Stearic Acid, Palmitic Acid, Ethylhexyl Polyhydroxystearate, Polyglyceryl-6 Polyricinoleate, Jojoba Esters, Acacia Senegal Gum, Panthenol, Benzyl Alcohol, Caprylyl Glycol, Sodium Hydroxide, Xanthan Gum, Caprylhydroxamic Acid, Arginine, Lauric Acid, Myristic Acid, Arachidic Acid, Oleic Acid, Tocopherol. May Contain/Peut Contenir (±): CI 77499 (Iron Oxide).

  1. Wipe off any excess product from the brush.
  2. Nestle the brush into the base of lashes and glide upwards, wiggling from side to side. 
  3. Apply several coats for more volume and dimension.
  4. Use the tip of the brush to separate and define hard-to-reach lashes. 

Thoughtfully Formulated

  • Safe for sensitive eyes
  • Ophthalmologist-tested
  • Formulated without fragrance
  • Safe for contact lenses

A Closer Look

Full-on volume with a featherweight feel. Leaves lashes soft and lush—not flaky, crunchy, or stiff.

Key Active Ingredients

  • Arginine

    Haircare hero that supports visibly fuller lashes.

  • Provitamin b5

    Nourishes to promote thicker-looking lashes.

  • Weightless wax blend

    Adds full, flexible body without the weight.

Founder's Note

“Mascara is a mood. For days that call for length with a more natural look, I reach for our Limitless Lash Mascara. The rest of the time, I’m reaching for Fullest Volumizing Mascara to deliver full, fluffy volume that lasts.”

— Sasha

FAQ

If we didn't answer your question, contact us.

Limitless Lash Mascara lengthens, lifts, and separates for fluttery, fanned-out lashes. Fullest Volumizing Mascara adds weightless, buildable volume and thickness. Our founder, Sasha, loves to use Limitless during the day for a more natural look and Fullest at night for full, fluffy volume that makes a statement. Both are clean, safe for sensitive eyes, smudge-free, flake-free, and easily removable with your normal cleanser.

Fullest Volumizing Mascara is not a tubing mascara, but it washes off easily with your normal cleanser just like one.

The smudge-free, flake-free formula washes off easily with your normal cleanser—no scrubbing, tugging, or heavy-duty makeup remover needed.

There's no need to let the formula dry between layers, but for maximum volume, you may want to wait 30 seconds between each coat.

Fullest Volumizing Mascara is cruelty-free but not vegan, due to a small amount of ethically sourced beeswax.

To help prevent transferring on oily or hooded lids, try setting your eye area with Soft Focus Setting Powder. We also recommend avoiding heavy creams or oils around the eyes, as this can cause mascara to transfer.

4.1
Rated 4.1 out of 5 stars
Based on 2,402 reviews
2,402 reviews
  • Nihada M.
    Verified Reviewer
    I recommend this product
    Skin Type Combination
    Concerns Fine lines + Wrinkles, Uneven Texture, Fine Lines and Wrinkles, Eczema
    Skin Tone Neutral
    Undertone Neutral
    Eye Color Brown
    Age Range 35-44
    Reviewed by An incentivized reviewer
    Rated 5 out of 5 stars
    2/15/25
    Great mascara!

    I received this mascara in a set with eyeshadow stick and I like it so much. I like the brush shape, make my thin eyelashes curly and full. Love the packaging of mascara, it’s so thick and pretty pink beige color. Doesn’t have any scent, like every other mascara. I would recommend this.

  • Dawn
    Verified Reviewer
    I recommend this product
    Skin Type Combination
    Concerns Fine lines + Wrinkles, Hyperpigmentation, Uneven Texture, Dark Circles
    Skin Tone Neutral
    Undertone Neutral
    Eye Color Hazel
    Age Range 45-54
    Reviewed by An incentivized reviewer
    Rated 4 out of 5 stars
    2/14/25
    More lengthening than volumizing

    I really like this mascara. It doesn't smudge or flake which is fantastic. I would say it lengthens more than volumizes my lashes though. I think it's a good everyday mascara.

  • Petrilla
    I recommend this product
    Skin Type Combination
    Concerns Fine Lines and Wrinkles, Redness
    Skin Tone Neutral
    Undertone Neutral
    Eye Color Green
    Age Range 55-64
    Reviewed by An incentivized reviewer
    Rated 4 out of 5 stars
    2/14/25
    Every day mascara

    Thank you to Ilia and PinchMe for allowing me to try Ilia’s new mascara. I absolutely love Ilia skincare and was excited to try their new mascara. My first surprise was the hourglass shape of the brush. It was so easy to use and gently coated each lash. My lashes didn’t clump together and I had zero flaking. I took off a star because I didn’t feel like I got a ton of volume. It did lengthen my lashes but they just didn’t look or feel full. I think if you’re going for a natural every day look, Ilia is a great option. They’re also clean beauty brand.

  • Patti I.
    I recommend this product
    Skin Type Normal
    Concerns Fine lines + Wrinkles, Puffiness
    Skin Tone Cool
    Undertone Cool
    Eye Color Blue
    Reviewed by An incentivized reviewer
    Rated 5 out of 5 stars
    2/14/25
    FINALLY

    A mascara that doesn't clump. Mascara brush is beautifully designed. Very easy to apply. So pleased to have been sent this as a sample to try. Ordering several immediately.

  • Sarah V.
    Verified Reviewer
    I recommend this product
    Skin Type Dry
    Concerns Fine lines + Wrinkles, Dark Circles
    Skin Tone Neutral
    Undertone Neutral
    Eye Color Blue
    Age Range 25-34
    Reviewed by An incentivized reviewer
    Rated 5 out of 5 stars
    2/13/25
    Easy to use

    I received a free sample of this product. It was easy to apply. It didn’t clump or smudge. Overall, I really liked it.

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