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About ILIA Mascara

What it is: ILIA's Limitless Lash Mascara is an award-winning clean mascara that goes above and beyond the expectations of any natural mascara. Buildable and flake-resistant, Limitless Lash Mascara lengthens, lifts, and separates with just the right amount of volume. New lighter, mono-material tube reduces carbon emissions by 46% and waste by up to 20%.*

*Compared to previous packaging, based on Life Cycle Assessment data from Bluebird Climate.

How it works: ILIA's lightweight and nourishing mascara is made with a blend of organic Bee and Carnauba Waxes to weightlessly condition each lash, while still keeping them lifted throughout the day.

Gentle enough for sensitive eyes, the 99% naturally derived formula also contains organic Shea Butter and fortifying Arginine (keratin) to help boost and enhance your lashes.

After testing over 100 mascara wands, we landed on our patented dual-sided brush for a perfectly natural application. Use the shorter side to curl and create volume, then the longer bristles to lift, lengthen and separate.

ILIA's Limitless Lash Mascara can be effortlessly removed with water at the end of the day – no scrubbing or tugging required.

ILIA Mascara: Everything you need to know

Size: 0.27 oz | 8 g

- Best Clean Mascara, Allure's Readers' Choice Awards (2023)
- Best Lengthening Mascara, Oprah Daily Editor's Choice (2023)
- Best Mascara, Organic Spa Beauty Awards (2022)
- Best Clean Mascara, Allure's Readers' Choice Awards (2022)
- Best Lengthening Mascara, NewBeauty Awards (2022)
- Best Mascara, Her Campus College Beauty Awards (2022)
- Best Clean Mascara, Allure's Readers' Choice Awards (2020)
- Best Clean Mascara, Allure's Best of Beauty (2019)
- Best Natural Mascara, Glamour Magazine (2019)


How to Use

ILIA's Limitless Lash Mascara formula builds to create extreme length and natural volume in a classic black finish. One coat of mascara lifts and extends lashes with a natural effect, while additional coats build to create a more dramatic appearance.

  1. Start by using an eyelash curler to give lashes an extra lift before applying mascara.
  2. Use the shorter bristles on the dual-sided brush to build volume by coating lashes from root to tip. 
  3. Use the longer comb-like side to separate and define lashes as you lift and lengthen.
  4. For a more dramatic look, apply an extra-light coat to the ends after separating.  
  5. At the end of the day, simply remove the mascara with warm water or a light cleanser. 


Aqua/Water/Eau, Cera Alba/Beeswax/Cire D'Abeille*, Butyrospermum Parkii (Shea) Butter*, Polyglyceryl-6 Distearate, Dimer Dilinoleyl Dimer Dilinoleate, Glycerin, Cera Carnauba/Copernicia Cerifera (Carnauba) Wax/Cire De Carnauba*, Polyglyceryl-10 Myristate, Cetyl Alcohol, Glyceryl Caprylate, Leuconostoc/Radish Root Ferment Filtrate, Zea Mays (Corn) Starch*, Xanthan Gum, Arginine, Phenethyl Alcohol, Biotin, Urtica Dioica (Nettle) Extract, 1,2-Hexanediol, Caprylyl Glycol, Sodium Benzoate, Citric Acid, Potassium Sorbate, Benzoic Acid, Myristoyl Pentapeptide-17, Ci 77499 (Iron Oxide). *Organic Ingredients. Ingrédients Organiques.

Ingredients are subject to change. This is the most up-to-date ingredient list, which may differ from product packaging.


  • Is ILIA's Limitless Lash Mascara hypoallergenic?

    Limitless Lash Mascara is not clinically tested as hypoallergenic.

  • Is ILIA Mascara safe for people who have sensitive eyes?

    Limitless Lash Mascara is ophthalmologist-tested to be safe for sensitive eyes and contact lens wearers.

  • Is ILIA Mascara a tubing mascara?

    Limitless Lash Mascara is not a tubing mascara, but it removes easily with warm water just like one.

  • Is ILIA's Limitless Lash Mascara oil-free?

    Limitless Lash Mascara is oil-free.

  • How do you recommend I remove this at the end of the day?

    Limitless Lash Mascara can be easily be removed at the end of the day with water or your favorite cleanser.

  • Why is it important to be Carbon Black-free? What makes it a clean mascara?

    Many black pigments in the beauty industry are derived from an ingredient called Carbon Black. Studies have shown that Carbon Black is a carcinogen and should be avoided whenever possible. Instead, we chose to get the black pigment from Charcoal which is a clean alternative.

  • Is ILIA's Limitless Lash Mascara waterproof?

    No, but it is water resistant. So it won’t smudge or flake, yet you do not need to tug on your eyes in the evening to remove it.

  • Does ILIA Mascara flake?

    ILIA Limitless Lash Mascara won't flake or smudge throughout the day.

  • Does ILIA Mascara hold a curl?

    ILIA Limitless Lash Mascara holds a curl and lifts lashes for an eye-opening effect. If you have straight lashes, we recommend using an eyelash curler before applying for best results.

  • Is ILIA Mascara vegan?

    ILIA Limitless Lash Mascara is cruelty-free but not vegan, due to a small amount of ethically sourced beeswax in the formula.

A Closer Look

Clean, comfortable, and weightless, ILIA Limitless Lash Mascara resists smudging and flaking throughout the day.

  • Cruelty-Free
  • 99% Naturally Derived

Key Active Ingredients

  • Arginine

    Fortifies lashes.

  • Organic Shea Butter

    Weightlessly conditions lashes.

  • Beeswax

    Nourishes lashes.

Sasha's Tip

“Use an eyelash curler to boost the curl of lashes before application. By working the brush to help lift lashes, it will set the curl in place so your lashes stay lifted throughout the day.”

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