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Fullest Volumizing Mascara

$29 USD

4.2
Rated 4.2 out of 5 stars
2,533 Reviews
4.2
Rated 4.2 out of 5 stars
2,533 Reviews
Click to scroll to reviews

Classic black

Fullest Volumizing Mascara

Full Size
Mini
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Eye Stylus Shadow Stick for long-wear, waterproof color.

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$29

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What It Is: A clean volumizing mascara that wraps each lash in weightless, buildable volume without flaking or smudging. Safe for sensitive eyes. New lighter, mono-material tube reduces carbon emissions by 39% and waste by 22%.*

*Compared to previous packaging, based on Life Cycle Assessment data from Bluebird Climate.

What It Does: Fullest Volumizing Mascara thickens and defines lashes from root to tip with fullness you can’t miss. Clean, nourishing ingredients condition with every coat for lashes that look fuller and thicker. The flake-resistant formula washes off easily with your favorite cleanser—no scrubbing, tugging, or heavy-duty makeup remover needed.

Fullest Volumizing Mascara is ophthalmologist-tested, safe for sensitive eyes, and safe for contact lens wearers.

Clinical Results

In a consumer study of 32 people:

- 100% agreed it made their lashes look fuller and more voluminous
- 100% agreed it didn’t feel feel heavy on their lashes
- 97% agreed it didn’t flake or crumble
- 94% agreed it didn’t didn't smudge

What Else You Need to Know

With its flexible nylon micro-bristles, the violin-shaped brush catches every last lash, coating them with the perfect amount of product every time.

Full Size: 0.32 fl oz | 9.5 ml 
Mini Size:
0.13fl. oz. | 4ml

Awards:
- Beauty Innovator Award, Refinery29 (2021)

Thoughtfully Formulated

  • Safe for sensitive eyes
  • Ophthalmologist-tested
  • Formulated without fragrance
  • Safe for contact lenses

A Closer Look

Full-on volume with a featherweight feel. Leaves lashes soft and lush—not flaky, crunchy, or stiff.

Key Active Ingredients

  • Arginine

    Haircare hero that supports visibly fuller lashes.

  • Provitamin b5

    Nourishes to promote thicker-looking lashes.

  • Weightless wax blend

    Adds full, flexible body without the weight.

Founder's Note

“Mascara is a mood. For days that call for length with a more natural look, I reach for our Limitless Lash Mascara. The rest of the time, I’m reaching for Fullest Volumizing Mascara to deliver full, fluffy volume that lasts.”

— Sasha

FAQ

If we didn't answer your question, contact us.

4.2
Rated 4.2 out of 5 stars
Based on 2,533 reviews
2,533 reviews
  • Moubeen K.
    Verified Reviewer
    I recommend this product
    Skin Type Combination
    Concerns Visible Pores, Hyperpigmentation, Puffiness, Dark Circles, Uneven Texture
    Skin Tone Neutral
    Undertone Warm
    Eye Color Brown
    Age Range 35-44
    Reviewed by An incentivized reviewer
    Rated 5 out of 5 stars
    3/17/25
    Great Product

    I love this mascara, it is very light on your lashes. You don’t feel heavy and it does the job. Absolutely stunning and loved it.

  • Erica
    Verified Reviewer
    I recommend this product
    Skin Type Combination
    Concerns Fine lines + Wrinkles, Blackheads, Breakouts, Fine Lines and Wrinkles, Visible Pores
    Skin Tone Neutral
    Undertone Neutral
    Eye Color Blue
    Age Range 35-44
    Reviewed by An incentivized reviewer
    Rated 5 out of 5 stars
    3/11/25
    The best mascara!

    I received this for free in the mail. ILIA is my favorite brand of makeup. I've been using this brand for a couple of years now. This mascara doesn't flake or dry my eyes out when wearing it for16 hours a day. It gives my lashes volume and curls them perfectly.

  • Joanne S.
    Verified Reviewer
    I recommend this product
    Skin Type Combination
    Skin Tone Neutral
    Undertone Cool
    Eye Color Brown
    Age Range 45-54
    Reviewed by An incentivized reviewer
    Rated 5 out of 5 stars
    3/5/25
    Great mascara!

    This product made my eyelashes look so full, long, and curly. I've never had a mascara to make my lashes so curly! I've gotten so many compliments from my family, friends, and co workers. This is my new favorite! I received a free product for this review.

  • Joanne
    Verified Reviewer
    I recommend this product
    Skin Type Combination
    Skin Tone Neutral
    Undertone Cool
    Eye Color Brown
    Age Range 45-54
    Reviewed by An incentivized reviewer
    Rated 5 out of 5 stars
    3/5/25
    Great mascara!

    After using this product, my lashes were more full, long and curly. I've never had a mascara that made my lashes so curly! I've gotten several compliments at work and from my friends. This is my new go to mascara!

  • Liz
    Verified Reviewer
    I recommend this product
    Skin Type Combination
    Concerns Fine lines + Wrinkles, Visible Pores, Sensitivity
    Skin Tone Cool
    Undertone Warm
    Eye Color Brown
    Age Range 45-54
    Reviewed by An incentivized reviewer
    Rated 4 out of 5 stars
    3/4/25
    Natural Lashes

    I received this product for free in exchange for my review but my opinions are all my own.

    Applying the mascara was seamless and separated my lashes nice. They looked featherly and I like that its very clean product. I love the brushy brush. I noticed it dried quickly and loved the fullness it gave my lashes.

4.2
Rated 4.2 out of 5 stars
Based on 2,533 reviews
2,533 reviews
  • Moubeen K.
    Verified Reviewer
    I recommend this product
    Skin Type Combination
    Concerns Visible Pores, Hyperpigmentation, Puffiness, Dark Circles, Uneven Texture
    Skin Tone Neutral
    Undertone Warm
    Eye Color Brown
    Age Range 35-44
    Reviewed by An incentivized reviewer
    Rated 5 out of 5 stars
    3/17/25
    Great Product

    I love this mascara, it is very light on your lashes. You don’t feel heavy and it does the job. Absolutely stunning and loved it.

  • Erica
    Verified Reviewer
    I recommend this product
    Skin Type Combination
    Concerns Fine lines + Wrinkles, Blackheads, Breakouts, Fine Lines and Wrinkles, Visible Pores
    Skin Tone Neutral
    Undertone Neutral
    Eye Color Blue
    Age Range 35-44
    Reviewed by An incentivized reviewer
    Rated 5 out of 5 stars
    3/11/25
    The best mascara!

    I received this for free in the mail. ILIA is my favorite brand of makeup. I've been using this brand for a couple of years now. This mascara doesn't flake or dry my eyes out when wearing it for16 hours a day. It gives my lashes volume and curls them perfectly.

  • Joanne S.
    Verified Reviewer
    I recommend this product
    Skin Type Combination
    Skin Tone Neutral
    Undertone Cool
    Eye Color Brown
    Age Range 45-54
    Reviewed by An incentivized reviewer
    Rated 5 out of 5 stars
    3/5/25
    Great mascara!

    This product made my eyelashes look so full, long, and curly. I've never had a mascara to make my lashes so curly! I've gotten so many compliments from my family, friends, and co workers. This is my new favorite! I received a free product for this review.

  • Joanne
    Verified Reviewer
    I recommend this product
    Skin Type Combination
    Skin Tone Neutral
    Undertone Cool
    Eye Color Brown
    Age Range 45-54
    Reviewed by An incentivized reviewer
    Rated 5 out of 5 stars
    3/5/25
    Great mascara!

    After using this product, my lashes were more full, long and curly. I've never had a mascara that made my lashes so curly! I've gotten several compliments at work and from my friends. This is my new go to mascara!

  • Liz
    Verified Reviewer
    I recommend this product
    Skin Type Combination
    Concerns Fine lines + Wrinkles, Visible Pores, Sensitivity
    Skin Tone Cool
    Undertone Warm
    Eye Color Brown
    Age Range 45-54
    Reviewed by An incentivized reviewer
    Rated 4 out of 5 stars
    3/4/25
    Natural Lashes

    I received this product for free in exchange for my review but my opinions are all my own.

    Applying the mascara was seamless and separated my lashes nice. They looked featherly and I like that its very clean product. I love the brushy brush. I noticed it dried quickly and loved the fullness it gave my lashes.