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Fullest Volumizing Mascara

$29 USD Value

4.2
Rated 4.2 out of 5 stars
2,547 Reviews
Fullest Volumizing Mascara
A bold black mascara swatch with glossy finish and textured streaks.
Fullest Volumizing Mascara
Fullest Volumizing Mascara
Fullest Volumizing Mascara
Fullest Volumizing Mascara
Fullest Volumizing Mascara
Fullest Volumizing Mascara
Fullest Volumizing Mascara
Fullest Volumizing Mascara
Fullest Volumizing Mascara
Fullest Volumizing Mascara
A bold black mascara swatch with glossy finish and textured streaks.
Fullest Volumizing Mascara
Fullest Volumizing Mascara
Fullest Volumizing Mascara
Fullest Volumizing Mascara
Fullest Volumizing Mascara
Fullest Volumizing Mascara
Fullest Volumizing Mascara
Fullest Volumizing Mascara
Fullest Volumizing Mascara
Fullest Volumizing Mascara
Fullest Volumizing Mascara
Fullest Volumizing Mascara

Classic black

Fullest Volumizing Mascara

Full Size
Mini
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What It Is: A clean volumizing mascara that wraps each lash in weightless, buildable volume without flaking or smudging. Safe for sensitive eyes. New lighter, mono-material tube reduces carbon emissions by 39% and waste by 22%.*

*Compared to previous packaging, based on Life Cycle Assessment data from Bluebird Climate.

What It Does: Fullest Volumizing Mascara thickens and defines lashes from root to tip with fullness you can’t miss. Clean, nourishing ingredients condition with every coat for lashes that look fuller and thicker. The flake-resistant formula washes off easily with your favorite cleanser—no scrubbing, tugging, or heavy-duty makeup remover needed.

Fullest Volumizing Mascara is ophthalmologist-tested, safe for sensitive eyes, and safe for contact lens wearers.

Clinical Results

In a consumer study of 32 people:

- 100% agreed it made their lashes look fuller and more voluminous
- 100% agreed it didn’t feel feel heavy on their lashes
- 97% agreed it didn’t flake or crumble
- 94% agreed it didn’t didn't smudge

What Else You Need to Know

With its flexible nylon micro-bristles, the violin-shaped brush catches every last lash, coating them with the perfect amount of product every time.

Full Size: 0.32 fl oz | 9.5 ml 
Mini Size: 0.13fl. oz. | 4ml

Awards:
- Beauty Innovator Award, Refinery29 (2021)

Aqua/Water/Eau, Cera Alba/Beeswax/Cire d'abeille, Synthetic Beeswax, Glyceryl Stearate, Glycerin, Cera Carnauba/Copernicia Cerifera (Carnauba) Wax/Cire de Carnauba, Dimer Dilinoleyl Dimer Dilinoleate, Stearic Acid, Palmitic Acid, Ethylhexyl Polyhydroxystearate, Polyglyceryl-6 Polyricinoleate, Jojoba Esters, Acacia Senegal Gum, Panthenol, Benzyl Alcohol, Caprylyl Glycol, Sodium Hydroxide, Xanthan Gum, Caprylhydroxamic Acid, Arginine, Lauric Acid, Myristic Acid, Arachidic Acid, Oleic Acid, Tocopherol. May Contain/Peut Contenir (±): CI 77499 (Iron Oxide).

  1. Wipe off any excess product from the brush.
  2. Nestle the brush into the base of lashes and glide upwards, wiggling from side to side. 
  3. Apply several coats for more volume and dimension.
  4. Use the tip of the brush to separate and define hard-to-reach lashes. 

Thoughtfully Formulated

  • Safe for sensitive eyes
  • Ophthalmologist-tested
  • Formulated without fragrance
  • Safe for contact lenses

A Closer Look

Full-on volume with a featherweight feel. Leaves lashes soft and lush—not flaky, crunchy, or stiff.

Key Active Ingredients

  • Arginine

    Haircare hero that supports visibly fuller lashes.

  • Provitamin b5

    Nourishes to promote thicker-looking lashes.

  • Weightless wax blend

    Adds full, flexible body without the weight.

Founder's Note

“Mascara is a mood. For days that call for length with a more natural look, I reach for our Limitless Lash Mascara. The rest of the time, I’m reaching for Fullest Volumizing Mascara to deliver full, fluffy volume that lasts.”

— Sasha

FAQ

If we didn't answer your question, contact us.

Limitless Lash Mascara lengthens, lifts, and separates for fluttery, fanned-out lashes. Fullest Volumizing Mascara adds weightless, buildable volume and thickness. Our founder, Sasha, loves to use Limitless during the day for a more natural look and Fullest at night for full, fluffy volume that makes a statement. Both are clean, safe for sensitive eyes, smudge-free, flake-free, and easily removable with your normal cleanser.

Fullest Volumizing Mascara is not a tubing mascara, but it washes off easily with your normal cleanser just like one.

The smudge-free, flake-free formula washes off easily with your normal cleanser—no scrubbing, tugging, or heavy-duty makeup remover needed.

There's no need to let the formula dry between layers, but for maximum volume, you may want to wait 30 seconds between each coat.

Fullest Volumizing Mascara is cruelty-free but not vegan, due to a small amount of ethically sourced beeswax.

To help prevent transferring on oily or hooded lids, try setting your eye area with Soft Focus Setting Powder. We also recommend avoiding heavy creams or oils around the eyes, as this can cause mascara to transfer.

4.2
Rated 4.2 out of 5 stars
Based on 2,547 reviews
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2,547 reviews
  • Trish
    Verified Reviewer
    I recommend this product
    Skin Type Normal
    Concerns Fine lines + Wrinkles, Dark Circles, Uneven Texture, Fine Lines and Wrinkles
    Skin Tone Neutral
    Undertone Cool
    Eye Color Brown
    Age Range 45-54
    Reviewed by An incentivized reviewer
    Rated 5 out of 5 stars
    3/28/25
    Suprised

    I was suprised with how well this product performed for me. I have very light eyelashes and this mascara darkened and lengthened my lashes. It added volume to my lashes as well. It did smudge some by the end of the night.

    Was this helpful?
  • Jessica
    Verified Reviewer
    I recommend this product
    Skin Type Dry
    Skin Tone Warm
    Undertone Warm
    Eye Color Brown
    Age Range 25-34
    Reviewed by An incentivized reviewer
    Rated 4 out of 5 stars
    3/26/25
    Good mascara

    I don't really like Ilia Beauty mascaras. This one gives me even volume and length. It does flake quite bit, that's the only thing I don't like. Easy to wash off.

    Was this helpful?
  • Moubeen K.
    Verified Reviewer
    I recommend this product
    Skin Type Combination
    Concerns Visible Pores, Hyperpigmentation, Puffiness, Dark Circles, Uneven Texture
    Skin Tone Neutral
    Undertone Warm
    Eye Color Brown
    Age Range 35-44
    Reviewed by An incentivized reviewer
    Rated 5 out of 5 stars
    3/17/25
    Great Product

    I love this mascara, it is very light on your lashes. You don’t feel heavy and it does the job. Absolutely stunning and loved it.

    Was this helpful?
  • Erica
    Verified Reviewer
    I recommend this product
    Skin Type Combination
    Concerns Fine lines + Wrinkles, Blackheads, Breakouts, Fine Lines and Wrinkles, Visible Pores
    Skin Tone Neutral
    Undertone Neutral
    Eye Color Blue
    Age Range 35-44
    Reviewed by An incentivized reviewer
    Rated 5 out of 5 stars
    3/11/25
    The best mascara!

    I received this for free in the mail. ILIA is my favorite brand of makeup. I've been using this brand for a couple of years now. This mascara doesn't flake or dry my eyes out when wearing it for16 hours a day. It gives my lashes volume and curls them perfectly.

    Was this helpful?
  • Joanne S.
    Verified Reviewer
    I recommend this product
    Skin Type Combination
    Skin Tone Neutral
    Undertone Cool
    Eye Color Brown
    Age Range 45-54
    Reviewed by An incentivized reviewer
    Rated 5 out of 5 stars
    3/5/25
    Great mascara!

    This product made my eyelashes look so full, long, and curly. I've never had a mascara to make my lashes so curly! I've gotten so many compliments from my family, friends, and co workers. This is my new favorite! I received a free product for this review.

    Was this helpful?