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Our mission is to protect + revive.


Since our journey began in 2011, our core purpose has been to protect and revive—both your skin and our Earth. We believe that, as a business, it’s our responsibility to give back to the planet we call home.

Cultivating a better future.


We’re committing 1% of Super Serum Skin Tint SPF 40 sales to environmental causes—starting with reforestation. Our goal is to plant 1 million trees by the end of 2023 in partnership with One Tree Planted.

15% 0%

of greenhouse gases are caused by deforestation

46% 0%

of forests have already been destroyed

77% 0%

of the world’s wilderness has been destroyed

28000 0

species are expected to go extinct in the next 25 years due to deforestation

80000 0

acres of forest disappear every day

15000000000 0

trees are cut down every year

Why trees?


Deforestation is one of the greatest threats to our planet today. Trees clean the air we breathe, filter the water we drink, and absorb carbon emissions—yet they’re disappearing at a devastating rate.

Where we’re planting.

This year, we’re planting trees in the Amazon rainforest in Peru, Brazil, and Ecuador. The Amazon may seem far away, but it plays a crucial role in climate regulation—a key step in protecting + reviving the planet.


San Martín Department

  • Mariscal Cáceres Province

  • Bellavista Province

  • Huallaga Province

  • El Dorado Province

  • Picota Province

  • San Martín Province

  • Lamas Province


Acre Province

  • Floresta Nacional do Macauã

  • Floresta Nacional do São Francisco

  • Reserva Extrativista Chico Mendes

  • Reserva Extrativista Cazumbá-Iracema


Pastaza, Napo, and Sucumbrios Provinces

  • Cofán communities of Dureno and Sinangoe

  • Siekopai communities of Remolino, Sewaya, and San Pablo

  • Kichwa communities of Sachawaysa, San Francisco, Laguna Azul, and San Pablo de Chimbiyaku

  • Shuar community of Tsuraku

Little by little, a little becomes a lot.

Sustainability is a journey, and this is only the beginning. We’re always exploring ways to reduce our footprint—from how our products are made to where they go when you’re done with them—because small changes add up to big impact.


Clean, skin-centric beauty.™

We challenge the conventions of clean beauty to create something radically new—through safe, potent formulas that protect and revive your skin.