About ILIA Mascara
What it is: ILIA's Limitless Lash Mascara is an award-winning clean mascara that goes above and beyond the expectations of any natural mascara. Buildable and flake-free, this 99% natural mascara lifts, curls, lengthens and adds just the right amount of volume.
How it works: ILIA's lightweight and nourishing mascara is made with a blend of organic Bee and Carnauba Waxes to weightlessly condition each lash, while still keeping them lifted throughout the day.
Gentle enough for sensitive eyes, the 99% natural and 100% safe formula also contains organic Shea Butter and fortifying Arginine (keratin) to help boost and enhance your lashes.
After testing over 100 mascara wands, we landed on our patented dual-sided brush for a perfectly natural application. Use the shorter side to curl and create volume, then the longer bristles to lift, lengthen and separate.
ILIA's Limitless Lash Mascara can be effortlessly removed with water at the end of the day – no scrubbing or tugging required.
ILIA Mascara: Everything you need to know
Size: 0.27 oz | 8 g
Color: After Midnight (a soft black)
- Best Clean Mascara, Allure's Readers' Choice Awards (2020)
- Best Clean Mascara, Allure's Best of Beauty (2019)
- Best Natural Mascara, Glamour Magazine (2019)
ILIA's Limitless Lash Mascara formula builds to create extreme length and natural volume in a classic black finish. One coat of mascara lifts and extends lashes with a natural effect, while additional coats build to create a more dramatic appearance.
- Start by using an eyelash curler to give lashes an extra lift before applying mascara.
- Use the shorter bristles on the dual-sided brush to build volume by coating lashes from root to tip.
- Use the longer comb-like side to separate and define lashes as you lift and lengthen.
- For a more dramatic look, apply an extra-light coat to the ends after separating.
- At the end of the day, simply remove the mascara with warm water or a light cleanser.
Aqua/Water/Eau, Cera Alba/Beeswax/Cire D'Abeille*, Butyrospermum Parkii (Shea) Butter*, Polyglyceryl-6 Distearate, Dimer Dilinoleyl Dimer Dilinoleate, Glycerin, Cera Carnauba/Copernicia Cerifera (Carnauba) Wax/Cire De Carnauba*, Polyglyceryl-10 Myristate, Cetyl Alcohol, Glyceryl Caprylate, Leuconostoc/Radish Root Ferment Filtrate, Zea Mays (Corn) Starch*, Xanthan Gum, Arginine, Phenethyl Alcohol, Biotin, Urtica Dioica (Nettle) Extract, 1,2-Hexanediol, Caprylyl Glycol, Sodium Benzoate, Citric Acid, Potassium Sorbate, Benzoic Acid, Myristoyl Pentapeptide-17, Ci 77499 (Iron Oxide). *Organic Ingredients. Ingrédients Organiques.
This ingredient list is subject to change, it is the most up-to-date ingredient list and may differ from product packaging.
Is ILIA's Limitless Lash Mascara hypoallergenic?
Limitless Lash Mascara is not clinically tested as hypoallergenic.
Is it safe people who have sensitive eyes?
We do not have a clinical claim that it is safe for sensitive eyes. Yet, many any customers with sensitive eyes have given rave reviews and feedback that Limitless Lash is their new holy grail mascara because it does not bother their eyes.
Is this a tubing mascara?
Limitless Lash Mascara is not a tubing mascara.
Is ILIA's Limitless Lash Mascara oil-free?
Limitless Lash Mascara is oil-free.
How do you recommend I remove this at the end of the day?
Limitless Lash Mascara can be easily be removed at the end of the day with water or your favorite cleanser.
Why is it important to be Carbon Black-free? What makes it a clean mascara?
Many black pigments in the beauty industry are derived from an ingredient called Carbon Black. Studies have shown that Carbon Black is a carcinogen and should be avoided whenever possible. Instead, we chose to get the black pigment from Charcoal which is a clean alternative.
Is ILIA's Limitless Lash Mascara waterproof?
No, but it is water resistant. So it won’t smudge or flake, yet you do not need to tug on your eyes in the evening to remove it.
- 100% Natural Dye
Key Active Ingredients
Organic shea butterWeightlessly conditions lashes.