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ILIA Beauty Primer - Light It Up

Subtle Gold Glow

Light It Up

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What it is: Bridging the gap between makeup and skincare, ILIA’s True Skin Radiant Priming Serum does more than create a perfect base for makeup application. Utilizing ingredients like Hibiscus Extract, Aloe and Beta-Glucan, this silicone-free primer helps to firm, moisturize and soothe skin, while protecting it from harmful environmental factors that cause aging.

How it works: Upon application, the serum has a tightening effect that diminishes the look of pores and fine lines, while improving skin texture on dry down for a silky and soft-to-the-touch feel. Skin is left with a radiant glow and prepped for effortless makeup application that lasts.

1fl oz | 30 ml

How to Use

For best results, apply True Skin Radiant Priming Serum at the end of your skincare routine and before your favorite complexion products.

  • Shake well before use.
  • Dispense 3-4 drops into the palm of your hand.
  • Apply with your fingers as you would a serum.
  • Pat the formula into skin.
  • On dry down, observe a mild tightening effect on skin as the primer transforms to a silky, soft-to-the-touch finish.
  • Allow 1-2 minutes for the primer to set, then follow with your favorite clean foundation.


Aloe Barbadensis Leaf Juice*, Maltose, Gluconolactone, Glycerin, Caprylyl/Capryl Glucoside, Propanediol, Sodium Benzoate, Caprylic/Capric Triglyceride, Agave Tequilana Leaf Extract, Xanthan Gum, Chondrus Crispus Extract, Pistacia Lentiscus (Mastic) Gum, Hydrogenated Lecithin, Mica, Calcium Gluconate, Benzyl Alcohol, Ethylhexylglycerin, Lithothamnion Calcareum Extract, Beta- Glucan, Caprylyl Glycol, 1,2-Hexanediol, Citric Acid, Sodium Hydroxide, Benzoic Acid, Phenethyl Alcohol, Dehydroacetic Acid, Hibiscus Sabdariffa Flower Extract, Potassium Sorbate, Titanium Dioxide (Ci 77891).


  • How much product should I use?

    We recommend applying up to a quarter dropper, which equals 3-4 drops into the palm of your hand, then press into your skin like you would with a serum. Less is more with this product. We recommend waiting at least 1 minute for the product to sink in.

  • How can I get a smoother application?

    If you apply too much or do not allow it to absorb before you apply another complexion product, it may pill. When pairing True Skin Radiant Priming Serum with Super Serum Skin Tint SPF 40, apply a light layer and let the priming serum set for 1 minute before product application.

  • Why did we create a silicone free primer?

    Most primers contain 80% or more silicone. The weight of foundation plus silicone can be heavy on the skin, creating an occlusive barrier that may cause irritation or excess oil production.

A Closer Look

A clean, silicone-free priming serum that helps naturally fill, firm and soothe skin. A radiant, soft-to-the-touch surface preps skin for long-lasting and seamless makeup application.

  • Silicone-free
  • Fragrance-free
  • Oil-Free
  • Formulated-without-gluten

Key Active Ingredients

  • Hibiscus Extract

    Helps to protect against free radical damage.

  • Beta-Glucan

    Helps to reduce the appearance of fine lines and wrinkles.

  • Mastic

    A resin from a tree that grows on the Greek island of Chios, helping to mattify and refine skin throughout the day.

Sasha's Tip

“A little goes a long way, and it’s important to let the product dry down before makeup application to maximize the skincare benefits. Because of the added radiance, it can easily be used on its own or paired with our True Skin Serum Concealer to brighten and even skin.”

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Clean, skin-centric beauty.™

We challenge the conventions of clean beauty to create something radically new—through safe, potent formulas that protect and revive your skin.