Clinical Results
Clinically proven to hydrate skin and reduce dark circles*
83% said the appearance of fine lines and wrinkles was reduced****
100% said concealer applied more smoothly***
95% said under eyes felt instantly moisturized**
93% said under eyes felt smoother****
91% said under eyes were brightened****
78% said under eyes looked firmer and the product absorbed quickly***
In a 6-week instrumental study of 30 women ages 39-65 (*). In a clinical study of 52 women ages 39-65. Results after application (**); after 4 weeks (***); after 6 weeks (****).
Key Ingredients
Sea Fennel Extract Sustainably sourced retinol alternative that visibly brightens, firms, and smooths without the drawbacks of traditional retinol, which can be too harsh for sensitive skin
Upcycled Avocado Extract Zero-waste active that reduces the look of dark circles and puffiness
Caffeine & Peptides Powerful actives that visibly depuff and revive tired eyes
How To Use
The Bright Start Ritual
Step 1 SWIPE
Squeeze the tube to apply a small amount below your eyes.
Step 2 FLIP
Switch to the cooling side of the ceramic tip.
Step 3 MASSAGE
Move in slow arcs from the outer corner of the eye in, and up along the brow bone.
Step 4 TAP
Gently pat with fingers to help any excess absorb. Wear alone or under True Skin Serum Concealer.
Why We Love It
A relaxing ritual in the form of an eye cream. Refresh and revive eyes instantly and over time, all while prepping skin for seamless makeup application.
- SAFE FOR SENSITIVE EYES + SKIN
- Vegan
- FORMULATED WITHOUT FRAGRANCE OR SILICONE
- DERMATOLOGIST + OPHTHALMOLOGIST-TESTED
Founder's Note
“I found so many eye creams didn’t work with concealer or provide all the benefits I was looking for. Bright Start targets my concerns and feels amazing in the morning as a wakeup call for eyes. It doesn’t hurt that there’s a cooling effect with an applicator that doubles as a massage tool.”
— Sasha