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Soft Focus Blurring Blush

$49 CAD Value

4.9
Rated 4.9 out of 5 stars
920 Reviews
Soft Focus Blurring Blush
Soft Focus Blurring Blush
Soft Focus Blurring Blush
Soft Focus Blurring Blush
Soft Focus Blurring Blush
Soft Focus Blurring Blush
Soft Focus Blurring Blush
Soft Focus Blurring Blush
Soft Focus Blurring Blush
Soft Focus Blurring Blush
Soft Focus Blurring Blush
Soft Focus Blurring Blush
Soft Focus Blurring Blush
Soft Focus Blurring Blush
Soft Focus Blurring Blush
Soft Focus Blurring Blush
Soft Focus Blurring Blush
Soft Focus Blurring Blush
Soft Focus Blurring Blush
Soft Focus Blurring Blush
Soft Focus Blurring Blush
Soft Focus Blurring Blush
Soft Focus Blurring Blush
Soft Focus Blurring Blush
Soft Focus Blurring Blush
Soft Focus Blurring Blush
Soft Focus Blurring Blush
Soft Focus Blurring Blush
Soft Focus Blurring Blush
Soft Focus Blurring Blush
Soft Focus Blurring Blush
Soft Focus Blurring Blush
Soft Focus Blurring Blush
Soft Focus Blurring Blush
Soft Focus Blurring Blush
Soft Focus Blurring Blush
Soft Focus Blurring Blush
Soft Focus Blurring Blush
Soft Focus Blurring Blush
Soft Focus Blurring Blush
Soft Focus Blurring Blush
Soft Focus Blurring Blush
Soft Focus Blurring Blush
Soft Focus Blurring Blush
Soft Focus Blurring Blush
Soft Focus Blurring Blush
Soft Focus Blurring Blush
Soft Focus Blurring Blush
Soft Focus Blurring Blush
Soft Focus Blurring Blush
Soft Focus Blurring Blush
Soft Focus Blurring Blush
Soft Focus Blurring Blush
Soft Focus Blurring Blush
Soft Focus Blurring Blush
Soft Focus Blurring Blush
Soft Focus Blurring Blush
Soft Focus Blurring Blush
Soft Focus Blurring Blush
Soft Focus Blurring Blush
Soft Focus Blurring Blush
Soft Focus Blurring Blush
Soft Focus Blurring Blush
Soft Focus Blurring Blush
Soft Focus Blurring Blush
Soft Focus Blurring Blush
Soft Focus Blurring Blush
Soft Focus Blurring Blush
Soft Focus Blurring Blush
Soft Focus Blurring Blush
Soft Focus Blurring Blush
Soft Focus Blurring Blush
Soft Focus Blurring Blush
Soft Focus Blurring Blush
Soft Focus Blurring Blush
Soft Focus Blurring Blush
Soft Focus Blurring Blush
Soft Focus Blurring Blush
Soft Focus Blurring Blush
Soft Focus Blurring Blush
Soft Focus Blurring Blush
Soft Focus Blurring Blush
Soft Focus Blurring Blush
Soft Focus Blurring Blush
Soft Focus Blurring Blush
Soft Focus Blurring Blush
Soft Focus Blurring Blush
Soft Focus Blurring Blush
Soft Focus Blurring Blush
Soft Focus Blurring Blush
Soft Focus Blurring Blush
Soft Focus Blurring Blush
Soft Focus Blurring Blush
Soft Focus Blurring Blush
Soft Focus Blurring Blush
Soft Focus Blurring Blush
Soft Focus Blurring Blush
Soft Focus Blurring Blush
Soft Focus Blurring Blush

Mauve rose

Glimpse Soft Focus Blurring Blush - NEW

Shade
  • Every 1 months
  • Every 2 months
  • Every 3 months
  • Every 4 months
  • Every 5 months
LIMITED EDITION

Blush, bronze, and highlight with The Ethereal Baked Face Palette.

$49.00

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Featherweight color meets a soft-focus filter. Inspired by the blurring effect of a camera lens, this talc-free powder blush blends and builds seamlessly—for a blurred, dimensional flush that lasts 12 hours. Soft Focus Complex diffuses pores and smooths texture with the perfect ratio of light-filtering powders, while skincare ingredients Edelweiss, Winged Kelp + Squalane hydrate, smooth, and firm over time. Pair Soft Focus Blurring Blush with the Precision Powder Brush for a diffused veil of color exactly where you want it.

Size: 0.15oz. | 4.5g

Awards:
- Telegraph Beauty Awards (2025)

Mica, Tapioca Starch, Synthetic Fluorphlogopite, Silica, Caprylic/Capric Triglyceride, Squalane, Ethylhexyl Palmitate, Glycerin, Ethylhexylglycerin, Lauroyl Lysine, 1,2-Hexanediol, Glyceryl Caprylate, Dehydroacetic Acid, Boron Nitride, Xanthan Gum, Tin Oxide, Leontopodium Alpinum Callus Culture Extract, Alaria Esculenta Extract, Tocopherol. May Contain/Peut Contenir (+/-): Ci 77163 (Bismuth Oxychloride), Ci 77891 (Titanium Dioxide), Ci 77491, Cl 77492, Ci 77499 (Iron Oxides), Ci 15850 (Red 7 Lake), Ci 17200 (Red 33 Lake), Ci 19140 (Yellow 5 Lake), Ci 77007 (Ultramarines), Ci 15985 (Yellow 6 Lake), Ci 16035 (Red 40 Lake), Ci 45410 (Red 28 Lake).

Thoughtfully Formulated

  • Talc-Free
  • Safe for Sensitive Skin
  • Non-Comedogenic
  • Vegan + Cruelty Free

Blurring.
Smoothing.
Buildable.
12-hour wear.

Clinical Results

94% said it blurs + smooths skin texture.*

94% said the color lasted all day.**

94% said their skin looked smoother + more refined after 28 days.***

In a clinical study of 52 people immediately (*) and after 28 days (***). In a clinical study of 52 people and 12-hour instrumental test (**).

Powder Blush Ingredients

Soft Focus Complex
Blurs and smooths with the perfect ratio of light-filtering powders.

Edelweiss Extract
Rare alpine flower extract that helps lift and smooth for youthful-looking skin.

Winged Kelp Extract
Potent replenisher that restores hydration and supports firmer skin.

Plant-Based Squalane
Seals in moisture and boosts elasticity without clogging pores.

How to Use

Put a Point on It
Dip the softly pointed Precision Powder Brush into blush and tap off any excess.

Clean Sweep
Sweep onto cheeks in soft, circular motions.

Build + Blur
Add layers to build pigment + blur.

At Second Blush
For an optional dose of dewy dimension, layer Multi-Stick under or over by tapping in with fingers.

Get the Look: Dewy Dimension

HYDRATED SKIN + JUST-FLUSHED CHEEKS

  1. Super Serum Skin Tint SPF 40
    Bom Bom ST5
    Bom Bom ST5
    Bom Bom ST5
    Bom Bom ST5
    Bom Bom ST5
    Bom Bom ST5
    Bom Bom ST5

    Step 1 Super Serum Skin Tint SPF 40

    Smooth on like a serum for dewy coverage and mineral SPF.

    Select Shade $65
  2. Default Title
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    Step 4 Precision Powder Brush

    Dip into Soft Focus Blurring Blush to pick up pigment.

  3. Soft Focus Blurring Blush
    Closer
    Closer
    Closer
    Closer
    Closer
    Closer
    Closer
    Closer
    Closer
    Closer

    Step 5 Soft Focus Blurring Blush

    Sweep onto cheeks for a blurred flush of color.

    Select Shade $49
  4. TenderlyILIA multi-stick in a sleek beige tube with a soft pink tip, paired with the Allure 2021 Readers' Choice Award badge.
    Swatch of a creamy pink multi-stick, featuring a smooth texture with visible pigment and a slight sheen.
    Tenderly
    Tenderly
    Tenderly
    Tenderly
    Tenderly
    Tenderly

    Step 6 Multi-Stick

    Blend into cheeks with fingers for dewy dimension.

    Select Shade $49

Why We Love It

Powered by our light-filtering Soft Focus Complex, this clean blush blurs pores + smooths skin texture for a dimensional flush of color.

Founder's Note

“What I love about this formula is how beautifully it sits on the skin—it gives a diffused blur of color that you can build. It’s unlike any powder blush I’ve tried before.”

— Sasha

FAQ

If we didn't answer your question, contact us.

In clinical testing, Soft Focus Blurring Blush was shown to last for 12 hours.

Soft Focus Blurring Blush is clinically tested to be safe for sensitive skin. It’s also noncomedogenic and formulated without talc, fragrance, gluten, or silicone.

Yes, Soft Focus Blurring Blush is talc-free.

We love to layer Soft Focus Blurring Blush with Multi-Stick! For long-lasting color with a soft-focus finish, apply Multi-Stick first, then sweep Blurring Blush on top. For a more dewy flush, try Blurring Blush first, then tap Multi-Stick on top with your fingers.

4.9
Rated 4.9 out of 5 stars
Based on 920 reviews
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920 reviews
  • Jordan A.
    Verified Buyer
    I recommend this product
    Skin Type Sensitive
    Skin Tone Olive
    Undertone Warm
    Age Range 45-54
    Reviewed by An ILIA customer
    Rated 4 out of 5 stars
    11/5/25
    Very pretty!

    But with any of the foundations, the color gets oily on top with each use. Very blendable. I wish the skincare/foundation residue didnt transfer (even after setting) to the blush. Matches the colors of multi sticks, oils, and lip crayons. Perfectly complementary!

    Was this helpful?
  • Kristin B.
    Verified Reviewer
    I recommend this product
    Skin Type Normal
    Concerns Fine lines + Wrinkles, Sensitivity
    Skin Tone Neutral
    Undertone Cool
    Eye Color Green
    Age Range 35-44
    Reviewed by An incentivized reviewer
    Rated 5 out of 5 stars
    10/7/25
    Nice color

    This blush lasted day and went on smooth, blending easily so I didn’t have any weird lines. The color was great, a little went a long way and it lasted all day.

    Was this helpful?
  • Chloe H.
    Verified Reviewer
    I recommend this product
    Skin Type Combination
    Concerns Visible Pores
    Skin Tone Neutral
    Undertone Neutral
    Eye Color Brown
    Reviewed by An incentivized reviewer
    Rated 5 out of 5 stars
    9/8/25
    Unique, coral color!

    (I received this product in exchange for my honest review) This blush truly surprised me, I typically try to stay away from powder blushes as I find they can be a bit drying on my skin type- but this Soft Focus Blurring Blush went on seamlessly! The formula is so soft and creamy and seems to just melt right into the skin. It’s super easy to build up the pigment for a bright, bold look- or to just as a touch for a more natural vibe! Love this brand and love this formula!

    Was this helpful?
  • Tiffany
    I recommend this product
    Skin Type Normal
    Concerns Uneven Texture, Visible Pores
    Skin Tone Neutral
    Undertone Neutral
    Eye Color Blue
    Age Range 35-44
    Reviewed by An incentivized reviewer
    Rated 4 out of 5 stars
    9/6/25
    Great Blush!

    I received this product for free in return for my honest review. This blush is great! It goes on easily and blends well. There are so many shades to pick from so you can be sure to find the perfect one! It looks natural and it even covers blemishes!

    Was this helpful?
  • Peggy S.
    Verified Buyer
    I recommend this product
    Skin Type Normal
    Concerns Fine lines + Wrinkles, Visible Pores, Dark Circles
    Skin Tone Cool
    Undertone Cool
    Eye Color Blue
    Age Range 65+
    Reviewed by An ILIA customer
    Rated 5 out of 5 stars
    9/5/25
    Soft and pretty

    I have two colors and love them both. The colors are just right for my pale skin and they last a long time.

    Was this helpful?
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Clean Powder Blush from ILIA.

Meet a clean powder blush that goes on as a lightweight veil of color—then builds to a blurred, dimensional flush without getting cakey, muddy, or settling into fine lines. Formulated with a unique Soft Focus Complex—and no talc—Soft Focus Blurring Blush visibly blurs pores and smooths skin texture with 12 hours of all-day wear.

Choose from 8 talc-free shades that are vegan, cruelty-free, non-comedogenic, and safe for sensitive skin. Try layering it under or on top of Multi-Stick for a multidimensional cheek look. Pair it with the ILIA Precision Powder Brush for seamless application and effortless blending.