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True Skin Serum Foundation

$73 CAD

4.5
Rated 4.5 out of 5 stars
4,118 Reviews

Extra Light with Neutral Undertones

Mindoro SF.25

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True Skin Serum Concealer to brighten and highlight.

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$73

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Skin that looks like skin.

What it is: A weightless, medium-coverage foundation with a natural finish—now featuring potent levels of smoothing Niacinamide and soothing Allantoin.

How it works: This silky, breathable formula melts in and moves with you, seamlessly blending and blurring for skin that looks like skin. Potent skincare ingredients Niacinamide and Allantoin visibly improve skin with every wear, minimizing the look of uneven tone and texture over time. Skin is left looking real and radiant—like you, just more polished.

What else you need to know:
Size: 1 fl oz | 30 ml
Dermatologist-tested. Non-comedogenic. Safe for sensitive skin. Formulated without fragrance. Cruelty-free. Vegan.

Awards:
- Best Multi-Tasking Foundation, PureWow Editors’ Pick (2022)
- Best Clean Foundation, EBONY Beauty & Grooming Awards (2022)

Thoughtfully Formulated

  • VEGAN
  • CRUELTY-FREE
  • FORMULATED WITHOUT FRAGRANCE OR GLUTEN
  • NON-COMEDOGENIC
  • SAFE FOR SENSITIVE SKIN

A Closer Look

The foundation for better skin. Weightless, silky coverage—powered by skincare actives to visibly smooth and soothe with every wear.

Key Active Ingredients

  • Niacinamide

    Helps visibly smooth skin texture and refine uneven tone.

  • Allantoin

    Helps soothe and support skin's natural glow.

  • Aloe

    Helps nourish and hydrate skin with a featherweight feel.

Founder's Note

“My goal was to create a foundation that looks and feels like the best version of your skin. Now, we’ve updated the formula with skincare actives to visibly improve bare skin with each wear. It’s the same undetectable, second-skin coverage I love for a more polished look—boosted with built-in skincare.”

— Sasha

FAQ

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4.5
Rated 4.5 out of 5 stars
Based on 4,118 reviews
4,118 reviews
  • Leisha H.
    True Skin Serum Foundation
    Reviewing
    True Skin Serum Foundation
    I recommend this product
    Rated 5 out of 5 stars
    10/16/24
    Truly Amazing

    I am a breast=cancer survivor and my diagnosis made me rethink everything that goes into and on my body. I was SHOCKED by the toxic chemicals pervasive in cosmetics and skin/hair care products. I did my research and found Ilia. I am so impressed with the texture and durability of the True Skin Serum Foundation. I'm 62 and have fine lines and wrinkles and have found that other foundations accentuate these whereas, this foundation doesn't. It's rich, hydrating and the perfect match for my skin color (I took the test.) My skin looks dewy without looking wet and it stays that way all day. I will be buying more when this bottle runs out.

  • Kate
    Verified Buyer
    True Skin Serum Foundation
    Reviewing
    True Skin Serum Foundation
    I recommend this product
    Rated 5 out of 5 stars
    8/5/24
    wow!!

    It's always scary trying a new foundation online, because finding the perfect color match isn't easy. The biggest problem with being so pale is when you find a foundation that looks perfect at first, only for it to oxidize into a horrible orange later in the day. This foundation does not oxidize orange on me! I prefer a more yellow warm undertone in my makeup and I'm very pleased with the longevity, glow, and eveness this gives me. I set it with Saie translucent setting powder, and the color is flawless! (I'm wearing shade Cozumel SF 1.75.) I was worried this would feel greasy and slide off my face or rub off onto clothes, but so far with the setting powder I haven't had any issues. At 31 my skin is starting to show signs of aging, and this foundation literally rewinds the clock. I'm obsessed!

  • Robin R.
    Verified Buyer
    True Skin Serum Foundation
    Reviewing
    True Skin Serum Foundation
    I recommend this product
    Rated 5 out of 5 stars
    7/10/24
    The Best for a little more coverage

    I wanted something with a little more coverage than Skin Tint. This is perfect. I love the way it feels when it’s applied.

  • Jean G.
    Verified Buyer
    True Skin Serum Foundation
    Reviewing
    True Skin Serum Foundation
    I recommend this product
    Rated 5 out of 5 stars
    6/7/24
    Never going back!!

    Having tired so many foundations and most are either too expensive from my teacher pay or too cakey and the color not good for all the time my face has. So I don't get an even look.

    Th those days are behind me. Thanks to ilia. I have never been so impressed with a skin care makeup company. Ever this shade is perfect for me. It is buildable when I want it to be like in the middle of the day. I'm not disappointed. I am so excited that I found something that I can get that makes me look probably 5 years younger. Smooth, even and light. Thank you!!!

  • Heather C.
    Verified Buyer
    True Skin Serum Foundation
    Reviewing
    True Skin Serum Foundation
    I recommend this product
    Rated 5 out of 5 stars
    5/29/24
    Love this foundation

    Perfect color, light, not cakey, great coverage and is natural looking

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At ILIA, we believe that skin should look like skin. Everything we do involves choosing safe, effective ingredients to make your skin look and feel alive. Speaking of skin, it’s our obsession. Our formulas are powered by active levels of skin-nourishing ingredients to make your skin look and feel alive. With nothing to hide, our clean formulas are part skincare, part makeup.