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Waterproof. Up To 12-Hour Wear.
















































































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Your everyday eye becomes your daily artistic practice. Meet The Art of the Eye Trio, a customizable set of two Eye Stylus Shadow Sticks paired with your favorite shade of Limitless Lash Mascara. First, let your lids be your canvas. Choose from 20 Renaissance-inspired Eye Stylus shades for rich, waterproof pigment that blends easily and lasts up to 12 hours. Mix + match shades, or wear them solo to cover with color, line + define, or highlight. Put finishing touches on your timeless work of art with a few swipes of long-wear Limitless Lash Mascara—in your choice of soft black or rich chocolate brown. Either shade of the award-winning formula lengthens, lifts, and separates lashes without clumping—plus is safe for sensitive eyes and contact lens wearers. Expand your palette and let inspiration take hold with this versatile trio.
- For a wash of pigment, glide the flat side of Eye Stylus Shadow Stick over lids. For definition, use the slanted tip along the upper lash line. For a brightening boost, use the slanted tip on the inner corners.
- Glide the shorter side of the Limitless Lash wand through lashes to lift and define, then use the longer, comb-like side to lengthen and separate. At the end of the day, simply remove with warm water or your favorite cleanser.
- Tiffanie B.Verified BuyerReviewingLimitless Lash MascaraI recommend this productSkin Type DryConcerns Fine lines + WrinklesSkin Tone CoolUndertone NeutralEye Color BlueReviewed by An ILIA customerRated 4 out of 5 stars6/18/25I love when brands come out with brown mascara!
Before Dawn is a dark brown. It's definitely not as harsh as black, which never looks quite right on me. I would love to see a lighter brown option but this will do. The consistency is ideal for a single natural looking coat but clumps easily on the 2nd if you try to go back for more volume. Minimal transfer throughout the day. That plus the clean formula make this a stand out and my current go to. One star off because it's a small tube for the high price - I'll probably wait for another sale to buy again.
Was this helpful? - BrookVerified ReviewerReviewingLimitless Lash MascaraI recommend this productSkin Type OilyConcerns Visible Pores, Hyperpigmentation, Redness, Breakouts, PuffinessSkin Tone CoolUndertone OliveEye Color GreenAge Range Under 18Reviewed by An ILIA customerRated 5 out of 5 stars5/26/25Loved it!
I’ve been using this mascara for 3 years now and I’ve never changed mascara since. I’ve put as many people onto this mascara as I could.100% recommend instead of other mascara when you take your mascara off and to scrub for days and it still stains and it takes forever to get off.Instead this mascara washes away with water super easily it makes my eyelashes look absolutely beautiful, luscious and long. Its ingredients are also amazing It smells like honey and it has Argan oil in it to make your lashes longer. I always get compliments on my eyelashes and it is solely because of this mascara.
Was this helpful? - HannahVerified BuyerReviewingLimitless Lash MascaraI recommend this productSkin Type CombinationSkin Tone WarmUndertone NeutralEye Color GreenReviewed by An ILIA customerRated 4 out of 5 stars5/7/25Nice mascara!
The mascara I got was the black one, and it was great! It does have different sides of the wand, some do add a thicker amount of mascara than others. I have a lot of eyelashes, and they're thick... So it does tend to weigh my eyelashes down a decent bit. But I just curl them more than I'd like and then the mascara weighs them down to a nice curl typically. I love that it is non-toxic and doesn't give me any reactions or rashes around my eyes. Although, I'd love a waterproof formula, as waterproof ones tend to hold curl better.
Was this helpful? - ShareeceReviewingLimitless Lash MascaraI recommend this productSkin Type OilyConcerns Visible PoresSkin Tone NeutralUndertone NeutralEye Color HazelAge Range 35-44Reviewed by An incentivized reviewerRated 5 out of 5 stars4/28/25Mascara
ILIA Lash Mascara has a formula that moisturize lashes and helps separate lashes. It coats lashes and helps lengthen. I like how there was no smudge and the bristles are small enough for the top and bottom lash.
Was this helpful? - JessicaReviewingLimitless Lash MascaraI recommend this productSkin Type CombinationConcerns Visible PoresSkin Tone NeutralUndertone NeutralEye Color GreenAge Range 25-34Reviewed by An incentivized reviewerRated 4 out of 5 stars4/28/25Perfect for a natural look
I received ILIA Limitless Lash Brown Mascara as a sample for my review. I thought this mascara did a great job of separating my lashes and giving a natural look. It’s easy to layer to give a more thicker lash or use as a base under your favorite mascara.
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