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The Hero Set

$197.20 CAD $232 Value

4.6
Rated 4.6 out of 5 stars
27,238 Reviews
Our bestsellers for a clean routine.
The Hero Set
The Hero Set
Image of Super Serum Skin Tint bottle next to the dropper applicator. Image includes seals for Allure Best of Beauty Award, Byrdie Eco Beauty Award, and the 1% for the Planet Member
The Hero Set
The Hero Set
The Hero Set
The Hero Set
The Hero Set
The Hero Set
The Hero Set
The Hero Set
The Hero Set
Image of Super Serum Skin Tint bottle next to the dropper applicator. Image includes seals for Allure Best of Beauty Award, Byrdie Eco Beauty Award, and the 1% for the Planet Member
The Hero Set
The Hero Set
The Hero Set
The Hero Set
The Hero Set
The Hero Set
The Hero Set
The Base Face Milk The Base Face Milk
The Base Face Milk - To smooth, soothe, and prep for makeup.
Super Serum Skin Tint bottle next to the dropper applicator. Seals for Allure Best of Beauty Award, Byrdie Eco Beauty Award, and the 1% for the Planet Member. Super Serum Skin Tint SPF 40 Super Serum Skin Tint SPF 40 Super Serum Skin Tint SPF 40 Super Serum Skin Tint SPF 40 Super Serum Skin Tint SPF 40 Super Serum Skin Tint SPF 40 Image of Super Serum Skin Tint bottle next to the dropper applicator. Image includes seals for Allure Best of Beauty Award, Byrdie Eco Beauty Award, and the 1% for the Planet Member Super Serum Skin Tint SPF 40 Super Serum Skin Tint SPF 40 Super Serum Skin Tint SPF 40 Image of Super Serum Skin Tint bottle next to the dropper applicator. Image includes seals for Allure Best of Beauty Award, Byrdie Eco Beauty Award, and the 1% for the Planet Member Super Serum Skin Tint SPF 40 Image of Super Serum Skin Tint bottle next to the dropper applicator. Image includes seals for Allure Best of Beauty Award, Byrdie Eco Beauty Award, and the 1% for the Planet Member Super Serum Skin Tint SPF 40 Image of Super Serum Skin Tint bottle next to the dropper applicator. Image includes seals for Allure Best of Beauty Award, Byrdie Eco Beauty Award, and the 1% for the Planet Member Image of Super Serum Skin Tint bottle next to the dropper applicator. Image includes seals for Allure Best of Beauty Award, Byrdie Eco Beauty Award, and the 1% for the Planet Member Super Serum Skin Tint SPF 40 Image of Super Serum Skin Tint bottle next to the dropper applicator. Image includes seals for Allure Best of Beauty Award, Byrdie Eco Beauty Award, and the 1% for the Planet Member Image of Super Serum Skin Tint bottle next to the dropper applicator. Image includes seals for Allure Best of Beauty Award, Byrdie Eco Beauty Award, and the 1% for the Planet Member Super Serum Skin Tint SPF 40 Super Serum Skin Tint SPF 40 Super Serum Skin Tint SPF 40 Image of Super Serum Skin Tint bottle next to the dropper applicator. Image includes seals for Allure Best of Beauty Award, Byrdie Eco Beauty Award, and the 1% for the Planet Member Image of Super Serum Skin Tint bottle next to the dropper applicator. Image includes seals for Allure Best of Beauty Award, Byrdie Eco Beauty Award, and the 1% for the Planet Member Super Serum Skin Tint SPF 40 Image of Super Serum Skin Tint bottle next to the dropper applicator. Image includes seals for Allure Best of Beauty Award, Byrdie Eco Beauty Award, and the 1% for the Planet Member Super Serum Skin Tint SPF 40 Super Serum Skin Tint SPF 40 Image of Super Serum Skin Tint bottle next to the dropper applicator. Image includes seals for Allure Best of Beauty Award, Byrdie Eco Beauty Award, and the 1% for the Planet Member
Super Serum Skin Tint SPF 40 - Light Coverage. Dewy Finish.
Tulum ST2
Very light with warm undertones
Find My Shade
TenderlyILIA multi-stick in a sleek beige tube with a soft pink tip, paired with the Allure 2021 Readers' Choice Award badge. Multi-Stick Multi-Stick Multi-Stick Multi-Stick Multi-Stick Multi-Stick Multi-Stick Multi-Stick Multi-Stick Multi-Stick Multi-Stick
Multi-Stick - For a wash of color for cheeks + lips
Tenderly
Soft Pink
Limitless Lash Mascara Black Mascara Brush with ILIA container and two award winning seals from allure and glamour magazine. One full size mascara. Black Mascara Brush with ILIA container. One Mini size mascara is pictured. Black Mascara Brush with ILIA container and two award winning seals from allure and glamour magazine. One full size mascara.
Limitless Lash Mascara - For Sky-high length + Limitless lift
After Midnight / Full
Soft Black

Multi-Stick

A wash of color for cheeks and lips.

Tenderly Soft Pink
In The Mood Golden Peach Pearl
At Last Mauve Rose
Lady Bird Neutral Rose
A Fine Romance Rich Berry
Dreamer Terracotta
Whisper Peach Pink
All Of Me Watermelon Pink
[c1]
[c2]
[c3]
[c4]
Dear Ruby Poppy Red
Cosmic Dancer Soft Champagne Pearl
Stella By Starlight Rose Gold Pearl
In The City Bronze Pearl
Shades
Skin Tones
$197.20

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We believe makeup and skincare go together. That’s why we’ve bundled our bestselling essentials into one super set for hydration, SPF, color, and sky-high lashes. This edit of fan-favorites features Face Milk and Skin Tint for a hydrated base and dewy glow, Multi-Stick for a buildable wash of color, and Limitless Lash for length and lift. Full-sized and fully customizable—you choose your Skin Tint shade and Multi-Stick color for a seamless look that’s all your own.

The Base Face Milk

Aqua/Water/Eau, Propanediol, Caprylic/Capric Glycerides, Squalane, Butylene Glycol, Glycerin, Argania Spinosa Kernel Oil, 1,2-Hexanediol, Hydroxyethyl Acrylate/Sodium Acryloyldimethyl Taurate Copolymer, Hydroxyacetophenone, Isohexadecane, Allantoin, Linoleic Acid, Phospholipids, Phytosterols, Caprylyl Glycol, Polyglyceryl-10 Stearate, Hydrolyzed Opuntia Ficus-Indica Flower Extract, Polysorbate 60, Sorbitan Isostearate, Hyaluronic Acid, Hydrolyzed Hyaluronic Acid, Sodium Hyaluronate, Chlorella Vulgaris Extract, Lactic Acid.

Super Serum Skin Tint SPF 40

Active Ingredients: Zinc Oxide 12.0%

Aqua/Water/Eau, Squalane, Shea Butter Ethyl Esters, Isoamyl Laurate, Polyglyceryl-3 Ricinoleate, Butyloctyl Salicylate, Propanediol, Isopropyl Isostearate, Polyglyceryl-3 Diisostearate, Methylpropanediol, Niacinamide, Sodium Chloride, Lecithin, Caprylyl Glycol, Silica, Aloe Barbadensis Leaf Juice Powder, Bisabolol, Hydrolyzed Sodium Hyaluronate, Allantoin, Phenylpropanol, Sodium Myristoyl Glutamate, Sodium Hyaluronate, Tetrasodium Glutamate Diacetate, Aluminum Hydroxide, Polyhydroxystearic Acid. May Contain/Peut Contenir (±): CI 77491, CI 77492, CI 77499 (Iron Oxides), CI 77891 (Titanium Dioxide). 

This product is formulated without Gluten.

Multi-Stick

Helianthus Annuus (Sunflower) Seed Oil,Ricinus Communis (Castor) Seed Oil,Theobroma Cacao(Cocoa) SeedButter,Cera Alba/Beeswax/Cire d'abeille,Candelilla Cera/Euphorbia Cerifera (Candelilla) Wax/Cire deCandelilla,Sesamum Indicum (Sesame) Seed Oil,Butyrospermum Parkii (Shea Butter),Citrus Aurantium Dulcis(Orange) Peel Cera/Wax,Zea Mays (Corn) Starch,Mica,Persea Gratissima (Avocado) Oil, Tocopherol. MayContain (+/-): CI 77891 (Titanium Dioxide), CI 77491, CI 77492, CI 77499 (Iron Oxides), CI 15850 (Red 7), CI 45410(Red 28), CI 19140 (Yellow 5)

This product is certified Gluten-free.

Limitless Lash Mascara

Aqua/Water/Eau, Cera Alba/Beeswax/Cire D'Abeille*, Butyrospermum Parkii (Shea) Butter*, Polyglyceryl-6 Distearate, Dimer Dilinoleyl Dimer Dilinoleate, Glycerin, Cera Carnauba/Copernicia Cerifera (Carnauba) Wax/Cire De Carnauba*, Polyglyceryl-10 Myristate, Cetyl Alcohol, Glyceryl Caprylate, Leuconostoc/Radish Root Ferment Filtrate, Zea Mays (Corn) Starch*, Xanthan Gum, Arginine, Phenethyl Alcohol, Biotin, Urtica Dioica (Nettle) Extract, 1,2-Hexanediol, Caprylyl Glycol, Sodium Benzoate, Citric Acid, Potassium Sorbate, Benzoic Acid, Myristoyl Pentapeptide-17, Ci 77499 (Iron Oxide). *Organic Ingredients. Ingrédients Organiques.

Ingredients are subject to change. This is the most up-to-date ingredient list, which may differ from product packaging.

  • After cleansing, give The Base Face Milk 2-3 shakes into the palm of your hand. Rub your palms together and gently press into skin on face and neck.
  • Next, shake Skin Tint well and dispense a quarter-sized amount into palms. Apply to skin and blend with Perfecting Buff Brush or your fingers. (Your shade will appear lighter before adjusting to its true tone within 60 seconds.)
  • Swipe Multi-Stick onto cheeks and lips, and blend with our Perfecting Buff Brush or your fingers.
  • Finish your look with Limitless Lash Mascara. Glide the shorter side of the wand through lashes to lift and define, then use the longer, comb-like side to lengthen and separate. At the end of the day, simply remove with warm water or a light cleanser.
4.6
Rated 4.6 out of 5 stars
Based on 27,238 reviews
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27,238 reviews
  • Lex
    Verified Reviewer
    Reviewing
    Limitless Lash Mascara
    I recommend this product
    Skin Type Combination
    Skin Tone Warm
    Undertone Warm
    Eye Color Brown
    Age Range 25-34
    Reviewed by An incentivized reviewer
    Rated 5 out of 5 stars
    4/19/25
    Love this deep brown!

    I received this product for free but I would absolutely purchase! I love the formula & the shade especially for a brown mascara it shows up well on my brown skin. I didn’t experience any issues with crumbling or transfer. I would say if you are looking for a lighter brown this may not be for you but if you want a shade that isn’t black but still shows up well this definitely is! I love to use it when i want my eyeshadow to pop

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  • Bonnie K.
    Verified Reviewer
    Reviewing
    Super Serum Skin Tint SPF 40
    I do not recommend this product
    Skin Type Normal
    Concerns Fine lines + Wrinkles
    Skin Tone Cool
    Undertone Neutral
    Eye Color Brown
    Age Range 65+
    Reviewed by An ILIA customer
    Rated 1 out of 5 stars
    4/3/25
    Wanted to love a one step product

    My dermatologist recommended this product. I rushed to Sephora to purchase a bottle. Although it was pricy, I loved the ability to match my complexion with so many color choices. After trying the product for a few weeks I have given up on it. The smell is just unbearable. The materials say that it is fragrance free and the raw material smell dissipates as it dries. Not true. It also settles into fine and not so fine lines.

    As it is not returnable, I would be hard pressed to purchase another Ilia product.

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  • Dana
    Reviewing
    Limitless Lash Mascara
    I recommend this product
    Skin Type Normal
    Concerns Dark Circles, Fine lines + Wrinkles, Fine Lines and Wrinkles
    Skin Tone Neutral
    Undertone Warm
    Eye Color Green
    Age Range 55-64
    Reviewed by An incentivized reviewer
    Rated 4 out of 5 stars
    3/28/25
    Layers give the look you want

    I received the Ilia limitless lash mascara in brown from PinchMe in exchange for my honest review. I liked the way this mascara lengthened my lashes and gave me the look I wanted after two coats. I didn’t realize the color was brown until I read the box, it was so dark and natural I thought it was black. I also noticed that the wand seemed longer than most other mascaras that I have used!

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  • Alysha A.
    Verified Reviewer
    Reviewing
    Limitless Lash Mascara
    I recommend this product
    Skin Type Combination
    Concerns Fine lines + Wrinkles, Visible Pores, Uneven Texture, Fine Lines and Wrinkles, Blackheads
    Skin Tone Neutral
    Undertone Neutral
    Eye Color Brown
    Age Range 25-34
    Reviewed by An incentivized reviewer
    Rated 4 out of 5 stars
    3/28/25
    Pretty good for a brown mascara

    I received this product for free in exchange for my honest review. I have tried the travel size version of the black shade of this mascara and absolutely love it, but I feel this one does just a bit less for the eyes. Still a very good mascara and one of the best for brown mascaras so I’d definitely recommend it as it truly separates the lashes and provides great length.

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  • Rachel
    Verified Reviewer
    Reviewing
    Limitless Lash Mascara
    I recommend this product
    Skin Type Combination
    Skin Tone Neutral
    Undertone Cool
    Eye Color Blue
    Age Range 45-54
    Reviewed by An incentivized reviewer
    Rated 5 out of 5 stars
    3/28/25
    Great mascara, love the wand

    This is a great mascara that stays put all day long. Pinchme sent me this mascara for free to try. I love the wand, it coats every lash and is buildable. I just did 2 coats and there was no smudging or flaking at all. It was a little stubborn to remove at the end of the day, but that is what makeup remover is for.

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