Color Haze
$46
CAD
Value
Dusty mauve with cool undertones
Before Today
What it is: A game-changing cream blush and lip color in one—stays dewy on cheeks and transforms to a soft-matte finish on lips.
How it works: A little color goes a long way. Made with jojoba and coconut oil, this two-in-one lip and cheek cream nourishes skin and blends out to a soft wash of color. With a precise metal applicator for fuss-free application on-the-go.
What else you need to know:
Size: 0.23 fl oz | 7 ml
Awards:
- Best Green Makeup, Elle International (2021)
- Best Cream Blush, NewBeauty (2020)
- Best Lipstick, PureWow (2019)
Please note that some of the Color Haze Multi-Use Pigment components have the incorrect weight printed on the tube as 0.16 fl oz | 5ml. These products are full size and the fill-weight is 0.23 fl oz | 7ml.
A Closer Look
Key Active Ingredients
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Jojoba oil
Nourishes skin and adds a buttery texture.
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Coconut oil
Conditions and soften lips and skin.
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Linseed oil
A rich fatty acid that smooths skin.
Founder's Note
“A little goes a long way. For lips, I like to dot it in the center and feather out towards the edges for a soft diffused look. For extra moisture, layer Balmy Gloss Tinted Lip Oil on top.”
— Sasha
- jean a.Verified BuyerReviewingColor HazeI recommend this productRated 5 out of 5 stars6/23/24Easy to apply and lasts
I was color matched by an Ilia consult by sending a picture. Quick response and great match. I find Before Today to be a color that works in all seasons, regardless if my skin is lighter in the winter or tanner in the summer. Blends easily. A little goes a long way and stays on for the whole day. This picture is at the end of a long day, a long bus ride, and walking outside in the sun. I've purchased this same product more than once now.
- Justice E.Verified BuyerReviewingColor HazeI recommend this productRated 5 out of 5 stars5/1/24Perfect blush!
This is such a game-changer for me when I want to maintain the dewy finish from my super serum skin tint and want to add some color back into my face. it blends effortlessly and is so easy to apply. It really levels-up my look and makes my face look much more warm and inviting. I never would have thought to get a "liquid blush" so I'm really happy that I got this as a sample!
Oh, I don't like how it feels on my lips, though. I would stick to cheeks/face for this product.
- Daniela B.Verified BuyerReviewingColor HazeI recommend this productRated 5 out of 5 stars3/1/24Most settled blush for me
I absolutely love the way it spreads soaked in my skin and gives me just enough youthful blush. I don’t particularly like it on my lips although, it looks nice there too.
- Jean A.Verified BuyerReviewingColor HazeI recommend this productRated 5 out of 5 stars2/11/24You will get compliments
When I wear this, I get compliments! You will find through practice how much to use that will match the contrast you need for the season, occasion, and/or the color of top you are wearing. I wear it on cheeks, a little on the crease of my eye lid and on my lips. As other reviews say, a little seems to go a long way which makes the product last. I purchased Before Today with help from an Ilia rep. I've used Ilia reps multiple times to find my shade and every time they are spot on.
- KateVerified BuyerReviewingColor HazeI recommend this productRated 5 out of 5 stars11/5/23Blendable
This product is very blendable and does not feel sticky. I like the color Waking Up for a natural blush that is not too pink or purple. I do not use it on the lips but it is great for cheeks!