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The Hero Set

$197.20 CAD $232 Value

4.6
Rated 4.6 out of 5 stars
27,131 Reviews
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Our bestsellers for a clean routine.
The Hero Set
The Hero Set
Image of Super Serum Skin Tint bottle next to the dropper applicator. Image includes seals for Allure Best of Beauty Award, Byrdie Eco Beauty Award, and the 1% for the Planet Member
The Hero Set
The Hero Set
The Hero Set
The Hero Set
The Hero Set
The Hero Set
The Hero Set
The Hero Set
The Hero Set
Image of Super Serum Skin Tint bottle next to the dropper applicator. Image includes seals for Allure Best of Beauty Award, Byrdie Eco Beauty Award, and the 1% for the Planet Member
The Hero Set
The Hero Set
The Hero Set
The Hero Set
The Hero Set
The Hero Set
The Hero Set
The Base Face Milk
The Base Face Milk - To smooth, soothe, and prep for makeup.
Super Serum Skin Tint SPF 40
Super Serum Skin Tint SPF 40 - Light Coverage. Dewy Finish.
Tulum ST2
Very light with warm undertones
TenderlyILIA multi-stick in a sleek beige tube with a soft pink tip, paired with the Allure 2021 Readers' Choice Award badge.
Multi-Stick - For a wash of color for cheeks + lips
Tenderly
Soft Pink
Black Mascara Brush with ILIA container and two award winning seals from allure and glamour magazine. One full size mascara.
Limitless Lash Mascara - For Sky-high length + Limitless lift
After Midnight / Full
Soft Black
$197.20

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We believe makeup and skincare go together. That’s why we’ve bundled our bestselling essentials into one super set for hydration, SPF, color, and sky-high lashes. This edit of fan-favorites features Face Milk and Skin Tint for a hydrated base and dewy glow, Multi-Stick for a buildable wash of color, and Limitless Lash for length and lift. Full-sized and fully customizable—you choose your Skin Tint shade and Multi-Stick color for a seamless look that’s all your own.

4.6
Rated 4.6 out of 5 stars
Based on 27,131 reviews
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27,131 reviews
  • Dana
    Reviewing
    Limitless Lash Mascara
    I recommend this product
    Skin Type Normal
    Concerns Dark Circles, Fine lines + Wrinkles, Fine Lines and Wrinkles
    Skin Tone Neutral
    Undertone Warm
    Eye Color Green
    Age Range 55-64
    Reviewed by An incentivized reviewer
    Rated 4 out of 5 stars
    3/28/25
    Layers give the look you want

    I received the Ilia limitless lash mascara in brown from PinchMe in exchange for my honest review. I liked the way this mascara lengthened my lashes and gave me the look I wanted after two coats. I didn’t realize the color was brown until I read the box, it was so dark and natural I thought it was black. I also noticed that the wand seemed longer than most other mascaras that I have used!

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  • Alysha A.
    Verified Reviewer
    Reviewing
    Limitless Lash Mascara
    I recommend this product
    Skin Type Combination
    Concerns Fine lines + Wrinkles, Visible Pores, Uneven Texture, Fine Lines and Wrinkles, Blackheads
    Skin Tone Neutral
    Undertone Neutral
    Eye Color Brown
    Age Range 25-34
    Reviewed by An incentivized reviewer
    Rated 4 out of 5 stars
    3/28/25
    Pretty good for a brown mascara

    I received this product for free in exchange for my honest review. I have tried the travel size version of the black shade of this mascara and absolutely love it, but I feel this one does just a bit less for the eyes. Still a very good mascara and one of the best for brown mascaras so I’d definitely recommend it as it truly separates the lashes and provides great length.

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  • Rachel
    Verified Reviewer
    Reviewing
    Limitless Lash Mascara
    I recommend this product
    Skin Type Combination
    Skin Tone Neutral
    Undertone Cool
    Eye Color Blue
    Age Range 45-54
    Reviewed by An incentivized reviewer
    Rated 5 out of 5 stars
    3/28/25
    Great mascara, love the wand

    This is a great mascara that stays put all day long. Pinchme sent me this mascara for free to try. I love the wand, it coats every lash and is buildable. I just did 2 coats and there was no smudging or flaking at all. It was a little stubborn to remove at the end of the day, but that is what makeup remover is for.

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  • Cheryl
    Verified Reviewer
    Reviewing
    Limitless Lash Mascara
    I recommend this product
    Skin Type Normal
    Concerns Fine lines + Wrinkles
    Skin Tone Warm
    Undertone Warm
    Eye Color Green
    Age Range 45-54
    Reviewed by An incentivized reviewer
    Rated 5 out of 5 stars
    3/27/25
    Love this mascara!

    I received ILIA limitless lash mascara rich brown for free for my review. I love the way it defines my blond lashes. This mascara give my lashes volume and length. This the best mascara I have ever used and I would recommend this.

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  • Kara s.
    Verified Reviewer
    Reviewing
    Limitless Lash Mascara
    I recommend this product
    Skin Type Combination
    Concerns Visible Pores, Redness, Fine Lines and Wrinkles
    Skin Tone Neutral
    Undertone Neutral
    Eye Color Hazel
    Age Range 35-44
    Reviewed by An incentivized reviewer
    Rated 5 out of 5 stars
    3/27/25
    Beautiful lashes

    Wow! I am in love with my ILIA limitless lash mascara. I have fine lashes and this mascara made my lashes beautiful. I can't wait to try more ILIA products. This is a amazing brand. I did receive the mascara for free but I can't wait to purchase more. I had no smearing or clumping either which is amazing.

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